Alberto Macciani

Alberto Macciani Email and Phone Number

Global Head of Home Brands. Chief Brand Officer Safilo Group. @ Safilo
Milan, IT
Alberto Macciani's Location
Milan, Lombardy, Italy, Italy
Alberto Macciani's Contact Details

Alberto Macciani work email

Alberto Macciani personal email

n/a
About Alberto Macciani

Experienced Business Leader (GM/CMO) with a consolidated history of success in the Branded consumer, fintech & fashion industry. Skilled in General Management, Innovation, Digital & Branding for Home Care, Beauty and Personal care, Foods, Fintech and recently Fashion and Apparel. I have delivered several business turnarounds on major Global brands in Europe, Asia and America. Value creation through Branding, Purpose led strategy and digital transformation are my key competencies, leading all from design to deployment. Proud of having brought Sunlight, Unilever’s oldest Brand back as a global leader in 2018 after a major value reengineering. Part of the team who started Paysend in 2018, a winning global Fintech now with over 10 Million customers worldwide. Now working to reinvent eyewear at Safilo, a global leading company born in 1878, owner of some of the biggest global Brands in eyewear. Passionate of Design and Magic.

Alberto Macciani's Current Company Details
Safilo

Safilo

View
Global Head of Home Brands. Chief Brand Officer Safilo Group.
Milan, IT
Website:
safilogroup.com
Employees:
2846
Alberto Macciani Work Experience Details
  • Safilo
    Global Head Of Home Brands. Chief Brand Officer Safilo Group.
    Safilo
    Milan, It
  • Safilo
    Global Head Of Home Brands, Dtc, Sustainability And Communication.
    Safilo Aug 2021 - Present
    Padova, It
  • Paysend
    Chief Marketing Officer
    Paysend Mar 2019 - Aug 2021
    London, England, Gb
    Managing global Branding, marketing and go-to-market for Paysend, a Fintech corporation aiming to change the way people deal with money at global level. Building digital marketing plans for Fintech innovations with a global outreach. Using the most advanced technology to create a value creating Brand strategy. Working on the vision to create money for the future and have a positive impact on the society. BRANDED digital transformation to accelerate growth.
  • Unilever
    Global Vice President Household Care
    Unilever Dec 2015 - Mar 2019
    Blackfriars, London, Gb
    Head of Unilever Dishwash business globally. Driving the global strategy and delivery of the plan for Sunlight and SUN. Achieved a major turnaround through Purposeful value creation bringing Sunlight back to double digit profitable and competitive growth after years. Sunlight had multiple awards for its purpose led campaign globally.
  • Unilever
    Global Brand Director Household Cleaning
    Unilever Sep 2011 - Nov 2015
    Blackfriars, London, Gb
    Leading Business Strategy, Brand, Innovation and Communication development globally. Major turnaround to bring Cif back to global leadership in the Surface Care market. Improved all business measures and we did clean the Christ the Redeemer statue in Rio de Janeiro. Cif became the global leader in Surface care.
  • Unilever
    Business Head Household Care Europe
    Unilever Feb 2010 - Aug 2012
    Blackfriars, London, Gb
    Managing P/L, business strategy, brand development, media and operations for Household Care in Europe. Responsible for the Portfolio of 4 Master Brands (Cif, Lysoform, Domestos, Svelto) in 11 countries. Portfolio and Operations strategy. Managed integration of Sara Lee into Unilever portfolio. Delivered significant business accelleration (turnover, profit and shares) and landed the first ever digital media plan for HHC globally.
  • Findus Italia (Nomad Foods Europe)
    Chief Marketing And Operating Officer
    Findus Italia (Nomad Foods Europe) Dec 2007 - Aug 2010
    Roma , Lazio, It
    Head of Marketing, Trade Marketing Operations and Brand Innovation for FINDUS. Brand Strategy and Operations management for the 5 Brand platforms Capitano, Sofficini, That's Amore, 4 Salti in Padella and Naturals. Managed successful selling of the business to private equity. New architecture and portfolio strategy to deliver step change growth on all Brands.
  • Unilever Careers Italy
    Marketing & Trade Marketing Director
    Unilever Careers Italy Jun 2006 - Nov 2007
    Manage Home & Personal Care Marketing & Trade Marketing Of UNILEVER Italia. Range portfolio made of Homecare (Svelto, Coccolino, Cif, Lysoform) and Personal Care (Mentadent, Dove, Axe, Sunsilk, Clear) brands.
  • Unilever
    Global Brand Development Director
    Unilever Jan 2004 - Jun 2006
    Blackfriars, London, Gb
    Manage Strategy and Innovation for Oral Care (Toohbrushes) globally. 25 countries and 3 brand positionings. Launched the most successful Unilever toothbrush, designed with Pininfarina.
  • Unilever
    Global Strategy Director Personal Care
    Unilever Jan 2001 - Jan 2004
    Blackfriars, London, Gb
    Manage Strategy, External Relationships and M&A for Unilever Personal Care corporate agenda based in the London headquarters.

Alberto Macciani Skills

Brand Development Brand Architecture Marketing Strategic Communications Personal Care Fmcg Positioning Consumer Products Brand Management Cross Functional Team Leadership Marketing Strategy Brand Equity Product Innovation Innovation Management Customer Insight Divestitures Food Market Analysis Management Marketing Communications Marketing Management Marketing Research People Oriented Shopper Marketing Trade Marketing Supply Chain Business Strategy Product Development Competitive Analysis Market Research Business Planning Strategy Digital Marketing Integrated Marketing Leadership Product Marketing Consumer Behaviour Sales Fast Moving Consumer Goods Supply Chain Management

Alberto Macciani Education Details

  • Università Bocconi
    Università Bocconi
    General
  • Collegio San Carlo
    Collegio San Carlo
    Liceo Scientifico

Frequently Asked Questions about Alberto Macciani

What company does Alberto Macciani work for?

Alberto Macciani works for Safilo

What is Alberto Macciani's role at the current company?

Alberto Macciani's current role is Global Head of Home Brands. Chief Brand Officer Safilo Group..

What is Alberto Macciani's email address?

Alberto Macciani's email address is al****@****ver.com

What schools did Alberto Macciani attend?

Alberto Macciani attended Università Bocconi, Collegio San Carlo.

What are some of Alberto Macciani's interests?

Alberto Macciani has interest in Children, Economic Empowerment, Education, Science And Technology, Animal Welfare, Arts And Culture.

What skills is Alberto Macciani known for?

Alberto Macciani has skills like Brand Development, Brand Architecture, Marketing, Strategic Communications, Personal Care, Fmcg, Positioning, Consumer Products, Brand Management, Cross Functional Team Leadership, Marketing Strategy, Brand Equity.

Who are Alberto Macciani's colleagues?

Alberto Macciani's colleagues are Linda Cefap Pomeriggio, Katrina Michaels Pouris, Doris Montoya, Pamela Vaz, Vanessa Rios, Candy Sanguinette, Παναγιώτης Κυριάκος.

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