Development of adherence and loyalty programs for patients using technological solutionsI coordinated patient interventions using different digital channels.Digital campaigns to improve the awareness of the PSPs I managed the develop of a digital prescription solution for dermo cosmetic productsInnovative applications to connect patients with laboratories

* I managed the digital transformation project in Phoenix that included an integrated marketing strategy focused on customer knowledge (patients and physicians) that covered the entire digital ecosystem.* Internal reference about the culture of innovation and digital transformation. Coaching to the different managers and directors, in order to maintain a high level of adherence to the new digital technologies.* Responsible for all digital marketing campaigns. Reporting of their performance and evaluation of objectives (ROI and KPI).* I coordinated the update and maintenance of the websites and their SEM and SEO positioning.* Transformed the way of working of the sale force incorporating new devices managed with AWS infrastructure and different technological tools. I also trained 220 people from the sales force in the use of the new technologies and in changing the traditional promotional model.* Mobile application development both Android and IOS.*I developed the patient support program.* Established and directed the strategic and tactical objectives of IT and the operational policies and procedures of the area.* Defined, managed and controlled the IT budget to support the digital strategy, including operating and investment costs.* I managed the team that supported local services (servers, pcs, networking, computer security, AD, AWS, O365, help desk) and application development. SLA management defined with the internal client.

* I managed the team that supported local services (servers, pcs, networking, computer security, AD, Exchange, help desk) and application development. Management of policies, procedures and indicators of the area.* I was the leader in the IT integration process between Phoenix and GSK.* Member of the regional team responsible for the migration of Phoenix Legacy ERP system to GSK JDE System.* Managed the whole process of replacing local systems by GSK global systems.* Led the team that transformed Phoenix’s infrastructure following the GSK standards. We managed to migrate all the services and connected Phoenix site to the corporate network without interruption for the final users.* I managed a great team composed of people from Microsoft, GSK, external suppliers and internal resources for the migration of the Phoenix email system to the Exchange and Outlook solution from GSK. There were more than 700 accounts involved in the process that did not see their service interrupted.* I was responsible for managing local and global outsourced resources.* Redesigned the 5 phoenix websites following GSK guidelines and using GSK approved content manager.* It was my responsibility to implement and coordinate email marketing campaigns.

* I managed the team that supported all the local IT services * Managed the development and maintenance of 9 web sites.* With my team we developed, a system for sending emails with a centralized base of contacts.* I incorporated electronic devices (HP IPAQ) for 220 people from the sales force in order to replace the paper file of the medical visit.* Led the development and implementation of audit systems for the sales area.* Implemented the infrastructure for a new production plant incorporating 300 people to the company's services.* Worked in the project to implement SAP.* I introduced infrastructure for remote work in order to give remote access to more than 100 people.

* Managed the planning, implementation and maintenance of the entire infrastructure (servers, communications, security) of “Diario Clarin”, “Diario Ole”, “Revista Viva” and “AGR”* Installed with my team a new editorial system for "Clarín" and "Ole" bought from a Spanish newspaper.* Implemented the remote printing of Ole newspaper in France during the realization of the 1998 soccer world cup.* I worked together with the development area in the system for the remote transmission of notes and photos.* Led the team that developed, implemented and maintained the websites www.clarin.com and the electronic version of the printed newspaper, www.ee.clarin.com

* Responsible for the networking and communication services