Serving San Antonio Dodge Chrysler Jeep Ram

Accomplishments:Augmented Business Development Representative profitability by an average of 120% Increased Inbound Appointment Rate from 45% to a consistent 75%Surpassed record for appointments set, showed, and sold for 4 stores and countingEnhanced scripts to outbound appointment rates from 13% to a consistent 25%Expanded current process to increase call volume an average of 100% per accountResponsibilities:Standardized lead management processes with daily training and coachingRecruited, selected, and trained until we had the best team amid the competitionHeld our vendors and lead generation processes accountable to the marketing KPIsCommunicated with Sales Managers to ensure in-store processes were congruent with the BDC processes and assessed lead generation and lead management KPIs

Accomplishments:Augmented Business Development Representative profitability by an average of 114% Increased average Business Development Representative income by 18.5% Surpassed record for appointments set, showed, and sold for 8 automotive groupsEnhanced scripts to increase appointment ratio by an average of 70% per accountExpanded current process to increase call volume an average of 33% per accountHelped redesign job posting to increase the quality of the applicant poolResponsibilities:Benchmarked goals and measured progress for various automotive groupsDetermined gaps in process management to identify missing opportunitiesLeveraged appropriate lead measures to achieve desired lag targetsRecruited and selected employees for accountsProvided intensive lead management training to new and existing employeesUpsold products as neededProduced and shared reports on growth and strategy per visit