Alberto Tomasini Email & Phone Number

Mexico City, CDMX, MX

Mexico City Area, Mexico

• Built the company from scratch, and started having positive revenue from the 3rd month of its consolidation, turning old colleagues from different countries and companies into new clients.
• Recruited, engaged and empowered collaborators remotely, for all of the organization business areas, consolidating 7 years of consistent two-digit growth in a family-owned company.
• Defined the marketing plans and services offered to 11 pharmaceutical laboratories for the promotion of their products in 8 countries.
• Led a team of 15 employees, achieving 95% client satisfaction with the scientific promotional materials and services for pharmaceutical product marketing.

Caracas, Venezuela

• Reached US$ 26MM annual sales, managing cross-functional teams at Institutional Access, Medical and Regulatory Departments, exceeding sales objectives of promoted products by 73%.
• Elected and re-elected annual South-America “Brand Champion”; a critical corporation role requiring knowledge and understanding of different markets and subsidiary needs.
• Acted as Business Unit Manager for 6 months, leading the planning, supply chain, and finance forecast, as well as public institutions P.R. for a new melanoma product launch.
• Facilitated alliances with key opinion leaders, implementing marketing plans to satisfy specialists needs resulting in the company’s products inclusion in the Social Security petition.
• Obtained endorsements for continuous medical education plans from the Venezuelan Oncology and Hematology Societies.

Caracas, Venezuela

• Increased lung-cancer chemotherapy Alimta® sales, exceeding budget by 61%, reaching more than US$ 22MM annual sales by strategic planning, execution, and cross-functional teamwork.
• Developed and implemented the national and international programs for continuous medical education, which resulted in an increase in Alimta® prescriptions, achieving a monthly product rotation of more than 1,200 units.
• Led the launch of Effient®, a new anti-platelet drug, achieving 3% of market share after 3 months of launching, which was the highest in South America, by identifying and focusing efforts in the 20% most important.

Caracas, Distrito Federal, Venezuela

• Increased Nasonex® market share from 40% to 45%, enhancing its market leadership, implementing strategies that led to an annual sales increase from US$ 13MM to US$ 19MM.
• Designed and implemented a continuous medical education program, which resulted in 37% increase of Nasonex® prescriptions and strengthened the relationships with key opinion leaders.
• Generated a change process in sales force effectiveness, applying new strategies and tools to support harnessing specific opportunities optimizing communication with sales reps.
• Led the “Intelligent and Aggressive Sampling” plan development for the segmentation of the medical professionals reducing medical samples investment in 7%.
• Organized a group of 20 specialist physicians to support a new product line launch and promotion that led to a 15% increase in prescriptions.

Product Management Program

Engineer, Systems

Diplomado En Consultoría Gerencial