Alberto Tomasini

Alberto Tomasini Email and Phone Number

Founder and Marketing and Business Development Manager @ LARS Editores SAS
Mexico City, CDMX, MX
Alberto Tomasini's Location
Mexico City, Mexico, Mexico
About Alberto Tomasini

With over nine years of experience in marketing management, I have successfully led the development and implementation of market strategies, services, and campaigns for various pharmaceutical products in the Latin America region. As a Marketing Manager at LARS Editores, I work closely with current and potential clients to increase sales, customer satisfaction, and market share, while managing, supervising, and training the team members. I also leverage my engineering and product management background to oversee the scientific aspects of the projects and ensure quality and compliance.My passion is to create value and impact through innovative and customer-oriented solutions that address the needs and challenges of the healthcare industry. I have a proven track record of exceeding sales targets, launching new products, opening new markets, and developing medical education projects with key opinion leaders and institutions. Some of my achievements include leading the promotion of products with annual sales of over US$26MM, being appointed as Brand Champion for South America, and increasing sales of oncology products by 61%. I have a global business vision, adaptability to different therapeutic areas, and strong communication and negotiation skills. I am also fluent in English, Italian, and Spanish.

Alberto Tomasini's Current Company Details
LARS Editores SAS

Lars Editores Sas

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Founder and Marketing and Business Development Manager
Mexico City, CDMX, MX
Website:
larseditores.com
Employees:
7
Alberto Tomasini Work Experience Details
  • Lars Editores Sas
    Founder And Marketing And Business Development Manager
    Lars Editores Sas
    Mexico City, Cdmx, Mx
  • Lars Editores Sas
    Founder / Marketing & Business Development Manager
    Lars Editores Sas Sep 2015 - Present
    Mexico City Area, Mexico
    • Built the company from scratch, and started having positive revenue from the 3rd month of its consolidation, turning old colleagues from different countries and companies into new clients. • Recruited, engaged and empowered collaborators remotely, for all of the organization business areas, consolidating 7 years of consistent two-digit growth in a family-owned company. • Defined the marketing plans and services offered to 11 pharmaceutical laboratories for the promotion of their products in 8 countries. • Led a team of 15 employees, achieving 95% client satisfaction with the scientific promotional materials and services for pharmaceutical product marketing.
  • Bristol-Myers Squibb
    Product Manager
    Bristol-Myers Squibb Sep 2012 - Aug 2015
    Caracas, Venezuela
    • Reached US$ 26MM annual sales, managing cross-functional teams at Institutional Access, Medical and Regulatory Departments, exceeding sales objectives of promoted products by 73%.• Elected and re-elected annual South-America “Brand Champion”; a critical corporation role requiring knowledge and understanding of different markets and subsidiary needs.• Acted as Business Unit Manager for 6 months, leading the planning, supply chain, and finance forecast, as well as public institutions P.R. for a new melanoma product launch.• Facilitated alliances with key opinion leaders, implementing marketing plans to satisfy specialists needs resulting in the company’s products inclusion in the Social Security petition. • Obtained endorsements for continuous medical education plans from the Venezuelan Oncology and Hematology Societies.
  • Eli Lilly
    Product Manager
    Eli Lilly Jan 2011 - Sep 2012
    Caracas, Venezuela
    • Increased lung-cancer chemotherapy Alimta® sales, exceeding budget by 61%, reaching more than US$ 22MM annual sales by strategic planning, execution, and cross-functional teamwork.• Developed and implemented the national and international programs for continuous medical education, which resulted in an increase in Alimta® prescriptions, achieving a monthly product rotation of more than 1,200 units in the Social Security.• Led the launch of Effient®, a new anti-platelet drug, achieving 3% of market share after 3 months of launching, which was the highest in South America, by identifying and focusing efforts in the 20% most important catheterization labs in the country and getting the support of major interventional cardiologists providing them with the latest clinical updates.
  • Schering-Plough Pharmaceuticals
    Product Manager
    Schering-Plough Pharmaceuticals Mar 2008 - Mar 2010
    Caracas, Distrito Federal, Venezuela
    • Increased Nasonex® market share from 40% to 45%, enhancing its market leadership, implementing strategies that led to an annual sales increase from US$ 13MM to US$ 19MM.• Designed and implemented a continuous medical education program, which resulted in 37% increase of Nasonex® prescriptions and strengthened the relationships with key opinion leaders. • Generated a change process in sales force effectiveness, applying new strategies and tools to support harnessing specific opportunities optimizing communication with sales reps.• Led the “Intelligent and Aggressive Sampling” plan development for the segmentation of the medical professionals reducing medical samples investment in 7%.• Organized a group of 20 specialist physicians to support a new product line launch and promotion that led to a 15% increase in prescriptions.
  • Schering-Plough Pharmaceuticals
    Marketing Trainee
    Schering-Plough Pharmaceuticals Oct 2007 - Mar 2008
  • Schering-Plough Pharmaceuticals
    Sales Rep.
    Schering-Plough Pharmaceuticals Jan 2007 - Oct 2007
  • Schering-Plough Pharmaceuticals
    Product Manager Assistant
    Schering-Plough Pharmaceuticals May 2006 - Dec 2006

Alberto Tomasini Education Details

Frequently Asked Questions about Alberto Tomasini

What company does Alberto Tomasini work for?

Alberto Tomasini works for Lars Editores Sas

What is Alberto Tomasini's role at the current company?

Alberto Tomasini's current role is Founder and Marketing and Business Development Manager.

What schools did Alberto Tomasini attend?

Alberto Tomasini attended Iesa, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve).

Who are Alberto Tomasini's colleagues?

Alberto Tomasini's colleagues are Andrea Ruiz Sánchez.

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