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Experienced Head Of Marketing Communication with a demonstrated history of working in the insurance industry - online and traditional channels. Skilled in Strategy, Business Planning, Communication, Marketing, Storytelling, Customer Experience, Negotiation, Analytical Skills, Customer Relationship Management (CRM), and English. Strong communication and marketing professional with a Business Administration education from Pavia University.
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Head Of Marketing And CommunicationGenertel Feb 2012 - PresentTrieste, ItHead of Marketing and Communication of Genertel S.p.A. and Genertellife S.p.A.The mission of the role is to achieve the strategic target both of brand positioning and business goals. The responsibility includes the management of a team of 9 people. From October 2014 and October 2019 I was member of the Management Committee of the company.Main activities:• developing the business strategy and marketing plan in term of strategy directions to reach company goals and objectives, business activities, budget allocation, and KPIs of measurement.• defining creativity and investment to improve the brand awareness brand equity, brand image and reputation;• improving the efficiency of digital marketing investments, reducing the cost per sale while maximizing the number of sales;• managing and orchestrating all customer communication (industrial and commercial) through a marketing automation tool;• developing and managing a sustainability program integrated into the business model, in order to achieve both economic benefits for the company and concrete projects to help the community. # -
Employee BenefitsAssicurazioni Generali Jun 2010 - Jan 2012ItMain Activity:business development with multinational brokers, and large corporate clients in the health and accident field. -
Coordinator Project Managers At Marketing DepartmentAssicurazioni Generali Oct 2007 - May 2010It -
Project Manger At Marketing DepartmentAssicurazioni Generali Oct 2003 - Sep 2007It -
Services CoordinatorBanca Agricola Mantovana Apr 2003 - Oct 2003
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Junior AccountStramitico Marketing And Communication Nov 2002 - Apr 2003
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Obiettore Di CoscienzaCaritas Diocesana Di Pavia Aug 2000 - Jun 2001
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JournalistPrimapagina 1998 - 2001
Alberto Agnelli Skills
Alberto Agnelli Education Details
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Università Di PaviaEconomics
Frequently Asked Questions about Alberto Agnelli
What company does Alberto Agnelli work for?
Alberto Agnelli works for Genertel
What is Alberto Agnelli's role at the current company?
Alberto Agnelli's current role is Head of Marketing & Communication at Genertel.
What is Alberto Agnelli's email address?
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What is Alberto Agnelli's direct phone number?
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What schools did Alberto Agnelli attend?
Alberto Agnelli attended Università Di Pavia.
What skills is Alberto Agnelli known for?
Alberto Agnelli has skills like Business Plan, Strategia Di Marketing, Management, Marketing, Assicurazioni, Project Management, Strategia D'impresa, Analysis, Business Development, Business Planning, Analisi, Marketing Strategy.
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