Head of Marketing and Communication of Genertel S.p.A. and Genertellife S.p.A.The mission of the role is to achieve the strategic target both of brand positioning and business goals. The responsibility includes the management of a team of 9 people. From October 2014 and October 2019 I was member of the Management Committee of the company.Main activities:• developing the business strategy and marketing plan in term of strategy directions to reach company goals and objectives, business activities, budget allocation, and KPIs of measurement.• defining creativity and investment to improve the brand awareness brand equity, brand image and reputation;• improving the efficiency of digital marketing investments, reducing the cost per sale while maximizing the number of sales;• managing and orchestrating all customer communication (industrial and commercial) through a marketing automation tool;• developing and managing a sustainability program integrated into the business model, in order to achieve both economic benefits for the company and concrete projects to help the community. #

Main Activity:business development with multinational brokers, and large corporate clients in the health and accident field.