Alberto Alvarez-Morphy Email & Phone Number

Greater Vancouver Metropolitan Area

Continue to drive performance of the Mexico business, while leading the the expansion to Canada. First steps involved establishing offices, product demos and our .ca website. Now in our second phase of expansion will beging a thorough search and hire of the Canadian team covering sales and marketing, operations, finance and administration and human resources.Create new and relevant product ideas for the employee segment in the performance improvement arena. Implementing highly effective and targeted marketing strategies.IncentivAction is becoming the premier performance improvement agency in Mexico, helping clients achieve their goals thru the engagement of their three primary audiences :: Employees, Channel Partners and Consumers. IncentivAction Canada is now ready to begin full Business Development efforts.What have we achieved so far?• Grow the business from USD $1.5MM to over USD $7.5 million.• Provide world-class service to clients by introducing products designed specifically for Mexico and the BC Province, as our spearhead in Canada• Win acclaim as a thought leader in the region by actively contributing, writing and being featured in high profile media such as Alto Nivel, Merca2.0, CNN, Revista Consultoría and many others.

Mexico

Tired of not finding a true digital agency that could be challenged to produce outstanding results, we (the Friks) decided it was time to stop complaining and start doing. So, we are now running what may be one of the most technologically sophisticated agencies, but that is not the best part.We are driving business results and measuring one basic metric, Is the bottom line improving? • Devised and implemented the initial business plan, detailing our initial services offering.• Digital Friks is so disruptive that it offers guarantees without parallel in the market, such as money back guarantees if the promised results are not delivered.• We have gone from $0 to over USD $5MM in under three years. This speaks to the commitment not from us to our clients, but from our clients to us.• My current role continues to serve as chief strategist to both the agency and all of our clients, making sure every client receives what they need and, most importantly, paid the Friks to achieve

Mexico City Area, Mexico

Joined to perform a company assessment and turnaround. Spent the first few months understanding day-to-day processes and the team in place. After an initial restructure and best in class business procedures implementation, I prepared a sound business plan to flip the company from solutions provider to be a product and commercial driven entity, keeping the tailored made solutions as an extension of the new focus. Plan was approved and I am now a proud partner in the business. Initial results include:• Q4 2012 TO and GP exceed those of all previous quarters combined• Successfully launched to market first massive product haztutienda.com, partnering with powerhouses such as PayPal, American Express, FedEx and UPS.• Restructured all processes to now be a commercially driven company, with full cost based accounting procedures in place.• Launched two web based mass market products.

Mexico City Area, Mexico

Drive performance at Banamex card acceptance business, ensuring the profitability of current product offering, while focusing on creating a new product offering portfolio, which includes:• The creation and implementation of new electronic payment gateways on a pricing structure that reduced cost in excess of 30%• State of the art ecommerce solutions• Responsible of developing, implementing and launching an exclusive travel site for Banamex cardholders• Conceived, developed and implemented one of the first do-it-yourself online store builders in Mexico, to facilitate merchant´s entry to the ecommerce world• Conceived, developed and implemented an online credit card payment portal for merchants that do not require an online shopping cart: www.clickypaga.comRestructure Card Acceptance's sales structure and go to market strategies, automating sales procedures• Grew revenues from USD $7.4 billion in 2009 to USD $9 billion in 2010• Have achieved 50% of 2011 sales goal by April 30, 2011

Nefelogix is a Technology as a Service firm that specializes in delivering hassle free applications and server virtualization that provide its clients a real alternative to traditional on-premise computing, removing the need for locally installed and managed IT, with all the hassle, costs and business disruption it entails.• Devised and implemented the initial business plan. Closely working with other founders, developed initial product offering, pricing and go-to-market strategies.• Steered the development team through each phase of product development and eventual launch to clients. Envisioned the marketing message and created marketing initiatives.• Despite it's very young age, oversaw the sale of the business to a larger player that was entering the market.

Miami/Fort Lauderdale Area

Lead Latin America in pursuit of business development, market penetration, and growth, maintaining the region as the largest and most profitable business division in the company. Personally cultivate relationships with major global clients. Identify marketing and growth opportunities, closely overseeing both the Sales and Client Services teams. Conceptualize, launch, and market innovative products customized to the Latin America market. Guide and mentor local Managing Directors, aligning country-specific business strategies with corporate and regional objectives. Motivate a region-wide team of 50 employees.• Fueled forecasted 25% profit out-performance against the current business plan.• Landed 3 new clients for the region, including Blackberry, Visa and Lenovo.

Mexico City Area, Mexico

Drove performance of the Mexico subsidiary (formerly 1aUno), the largest unit in the Americas Group, toward aggressive sales and profit goals. Spearheaded a 25-employee team covering sales and marketing, operations, finance and administration, human resources, engineering, IT, and legal. Created new and relevant product ideas for the employee segment of the performance improvement market. Implemented highly effective and targeted marketing strategies. • Built the Mexico business from less than $1 million to more than $10 million.• Consistently produced annual double-digit sales growth.• Provided world-class service to clients by introducing satellite products designed specifically for Mexico and the Latin America market: earned top customer ratings in the Americas group.• Won acclaim as a thought leader in the region through features in Merca2.0, CNN, and Informa BTL, El Universal, among others.

Devised and implemented the initial business plan, building a highly motivated and talented 10-person team. Steered the development team through each phase of product innovation and eventual launch to clients. Envisioned the marketing message, created targeted marketing initiatives, and liaised with external public relations consultants. • Established the company as a startup and developed it into a $1 million business.• Sold the business to the Grass Roots Group, a part of WPP.

Established the startup operation in Mexico with a small team and devised the early business development and growth roadmap. Oversaw product innovation and launch as well as marketing and sales. Forged relationships with corporate clients throughout the country. • Turned a profit within 12 months, making BitTime Mexico the profit leader for BitTime Group. • Earned BitTime recognition in Expansion Magazine’s top 20 Mexican .com companies.

• Developed Youth Segment market sizing, profitability model and market entry strategy• In charge of elaborating product strategies for all assets and liabilities• Developed CitiGold’s expansion program• Continuously advise senior management on market conditions and product strategies

• In charge of the product and marketing development of new products and services• Developed and launched a Credit Card reward program for our clients as well as different credit plans and promotions• In its first year of operation, the reward program obtained a market share gain of 5.3 percentage points and surpassed forecasts by over 250%• Implemented Consumer Banking’s Telemarketing Center

Service Marketing Manager 12/92- 9/94• Results obtained in 1993 represented 14% of total revenues and 16% of net income• Designed and implemented price strategies, advertising campaigns, direct marketing campaigns and promotional plans for service and maintenance agreements• Elaborated strategies to attract customers to service centers including feasibility and cost-benefit analysis and launch proposalTelemarketing Marketing Manager 11/91- 12/92• Designed and implemented a coverage plan for the metropolitan area of Mexico City identifying potential markets and proposed new sales structure• Designed and implemented an expansion plan for Xerox’s Concessionaires based on an analysis of coverage and market penetration and identification of potential markets• Designed and implemented a model to balance sales forces, Telemarketing and Direct Sales by analyzing productivity and sales costs per channel

• Responsible of maintaining Zest as Procter & Gamble Mexico’s number one revenue source and most profitable brand, while maintaining and growing Zest’s market share• Developed and implemented a distribution channel improvement• Involved with the development of the brand’s third version

Mba, Ma :Marketing And Organizational Behavior Mi: Strategy

Activities and Societies: President - Latin America Business Association Secretary - Cornell Mexican Student Association Commodore.

Bachelor Business Administration, Marketing

Activities and Societies: Vice-president - Business Administration Student Society

High School, High School

Activities and Societies: Swimming Team

Grade And High School, High School