Industry: TelecommunicationsMain activities:# new business plan development# hr management, recruiting and training# budgeting and controlling

Industry: Home Furniture and Well-being - Mattresses and PillowsI joined Tempur with the position of Country Manager and Commercial Director and I have supported the growth of Italian branch making it out of the start-up phase and becoming Managing Director in January 2006.Main Achievements:* I have driven the branch beginning a growth path to five-fold increase sales within eight years (with a compound annual growth rate of 21%) thanks to a strategy focused to enhance the… Show more Industry: Home Furniture and Well-being - Mattresses and PillowsI joined Tempur with the position of Country Manager and Commercial Director and I have supported the growth of Italian branch making it out of the start-up phase and becoming Managing Director in January 2006.Main Achievements:* I have driven the branch beginning a growth path to five-fold increase sales within eight years (with a compound annual growth rate of 21%) thanks to a strategy focused to enhance the presence of the brand in the specialized retail and supported by tv and digital media investments * I have boosted distribution (+270% in 4 years) reviewing the profile and the role of the entire sales force (I have followed both the selection and the training stages);* Over the past few years, I have developed a multi-channel strategy (including Franchise, Flag-ship Stores,Traditional Retailers and E-Commerce) dedicated to the introduction of the Brand in shopping malls which led to the opening of the first Tempur Store at “Porta di Roma” shopping center and which made it possible to maintain revenues in a declining market. Show less

Industry: Health Care – Hearing Instruments RetailerMy responsibilities included the definition of the strategic plan for the Italian market, the management of the marketing mix and contracts with suppliers, the development of the training programme of the entire sales force(about 1,000people), the communication plan to medical community.Main Achievements:* I redesigned the product portfolio and business strategy resulting in an increase in volumes and revenues by 10% (after… Show more Industry: Health Care – Hearing Instruments RetailerMy responsibilities included the definition of the strategic plan for the Italian market, the management of the marketing mix and contracts with suppliers, the development of the training programme of the entire sales force(about 1,000people), the communication plan to medical community.Main Achievements:* I redesigned the product portfolio and business strategy resulting in an increase in volumes and revenues by 10% (after 5 years of stable results);* I have signed strategic partnership with the best international brands of audio communication, such as Siemens, Sennheiser, Phonak, GnResound and Starkey improving the gross margin by 23%;* I have inspired the creation of a new institutional campaign that has fully renewed the brand image with an innovative communication strategy for the target group. Show less

Industry: Fast Moving Consumer Goods - Wine and SpiritsI have joined the Sales Team as Ho.Re.Ca Sales Channel Manager reporting to the Commercial Director.My main responsibilities were to develop the business in Ho.Re.Ca. (Bars, Restaurants, Clubs, Cocktail Bars & Pubs) in line with the business strategy, to increase the awareness and consumption of brands by introducing into the channel a brand communication of high-profile and new consumption trends, to identify new sources of… Show more Industry: Fast Moving Consumer Goods - Wine and SpiritsI have joined the Sales Team as Ho.Re.Ca Sales Channel Manager reporting to the Commercial Director.My main responsibilities were to develop the business in Ho.Re.Ca. (Bars, Restaurants, Clubs, Cocktail Bars & Pubs) in line with the business strategy, to increase the awareness and consumption of brands by introducing into the channel a brand communication of high-profile and new consumption trends, to identify new sources of business.Main Achievements:* the channel has recorded an increase in volumes of 55% (target +40%) and turnover of 70% (target 50%);* I created a new profession, the On Trade Promoter, in staff to the sales force, with the aim of selecting the trendy clubs in which to build the image of strategic brands for the company with a distribution increase of 30%. Show less

as Marketing Manager, in staff to the Marketing Director, I had to redesign the corporate strategic plan dealing with three specific areas: new business, new product development and market research.Main Achievements:* I have carried out a study for the acquisition of competitors and/or commercial alliances that ended up with an agreement for the distribution in Italy of Macallan whiskey, increasing the company's turnover by 6.5%;* I launched three new products, one of which… Show more as Marketing Manager, in staff to the Marketing Director, I had to redesign the corporate strategic plan dealing with three specific areas: new business, new product development and market research.Main Achievements:* I have carried out a study for the acquisition of competitors and/or commercial alliances that ended up with an agreement for the distribution in Italy of Macallan whiskey, increasing the company's turnover by 6.5%;* I launched three new products, one of which, Sheridan's, reached 8% share at the first year and I created a process for the launch of new products (including benchmarking concept, product testing, market testing and first year of launch);* I also finalized a measurement tool for brand equity control on strategic brands, as well as project for measuring the promotional investment effectiveness. Show less