Alberto Bottene Email & Phone Number

Manhattan Beach, Ca, Us

Greens Plus was founded in 1989 with one goal in mind: to help people live healthier, happier lives. For the past 31 years we have stayed true to our commitment to help others improve their lives through premium nutrition, an active lifestyle, and education. From superfood powders to nutrition bars, our products are made with only the finest natural, non-GMO, premium quality and organically-grown ingredients. With millions of customers worldwide, Greens Plus created the original green drink and continues to lead the industry in quality, customer service, and passion!

Proven Global Business Executive capturing business opportunities in global markets. Leveraging 15+ years of experience with largest direct response marketing television company along with extensive rolodex of key suppliers, distributors and service providers. The firm assists start up and established marketing companies with operational, marketing and strategic leadership. Drawing on expertise in multi-channel marketing and technology e-commerce platforms. Company focuses on expertise in Business Intelligence to optimize campaigns and increase ROI by analyzing all relevant KPI’s.* Private Equity: Operating Partner to several private equity firms as their subject matter expert in the consumer product/ MLM/ direct response industries.* Experience with extensive and complex due diligence with companies financials.* Introduces strategic and financial sponsors when foreseen.* Interim CMO: Lexington International, LLC – HairMax is the leading marketer of hand held low-level laser hair growth medical device. Manages all aspects of e-commerce and direct response initiatives. Overseas with production of long form and short form infomercials. Manages customer acquisition campaigns including newspaper, magazines, social media and online as well as outsourced call center* Fin Tech: Online marketplace alternative lending platform that will disrupt the current way banks process and underwrite loans. Built proprietary predictive algorithm and data-driven systems to score and qualify borrower based on the borrowers and properties unique characteristics*. Chromadex: Publicly traded company with patented TRU NIAGEN® supplement that is a unique form of vitamin B3 clinically proven to safely increase your cell’s ability to make energy, with NAD. International Business Development responsibility to assist company with international expansion.* State of California Mortgage Brokers License NMLS# 1397025NAPCEP Certified Associate# PVA-101916-015526

Los Angeles, California, Us

ChromaDex Corp. is an integrated, global nutraceutical company devoted to improving the way people age. ChromaDex leverages its complementary business units to discover, acquire, develop and commercialize patented and proprietary ingredient technologies that address the dietary supplement, food, beverage, skin care and pharmaceutical markets.

El Segundo, Ca, Us

One of the largest direct response marketing companies in the world, with distribution in 61 countries with renowned consumer products in the beauty, skincare, entertainment and wellness categories.Senior Vice President InternationalAchieved dramatic sales results through global direct response strategies, positioning the company as the premier direct response television (DRTV) company in the world. Held full strategic and P&L responsibilities for international markets, managing company subsidiaries plus all vendors providing call center and fulfillment services. Negotiated agreements, ensured regulatory compliance, and steered marketing and forecasting activities.• Revenue Growth. Drove a 20-fold increase in international sales primarily through organic growth strategies, from $15 million in 2002 to $420 million in 2011.• International Presence. Launched and led offices in India, Hong Kong, Canada and Russia; established 60+ distributors across the globe and secured regulatory approval from international health agencies. Managed global team with direct reports.• Marketing Channels. Planned and executed strategies for key global markets using multiple channels including television, radio, Internet, SEO, print, retail, kiosk and direct sales.• Technology Infrastructure. Led IT team to expand proprietary CRM application and Order Management System to international markets.

Us

Manufacturer and distributor of hair care solutions including color, care and styling products; headquarters in Darmstadt, Germany.Vice President Latin AmericaDelivered top-ranking sales results for 3 business units in Latin American markets. Directed sales, marketing and educational activities in Latin America for Sebastian International, Graham Webb International and Kadus International, leading 3 managers and 25 exclusive distributors. Managed $1.5 million marketing budget and $600,000 in co-op funds.• Revenue Growth. Achieved 31% increase in 2000 sales for Sebastian International, the highest growth for all business units worldwide.• Sales Performance. Met or outperformed realistic sales forecasts and byline averages in all categories through effective incentive programs.• Cost Savings. Renegotiated vendor contracts to secure advantageous terms, and saved $900,000 in indemnifications through buyouts of exclusive distributorships in Latin America.

Libertyville, Il, Us

Leader in time-based energy control products.Regional Manager, Latin AmericaExpanded company’s presence to 13 Latin American countries. Developed and executed strategic and operational plans to grow new markets. Leveraged language and cultural skills to successfully navigate government agencies and business practices. Based on initial success, selected to lead marketing activities in 10 European countries.• Revenue Growth. Increased Latin American sales from zero in 1993 to $3 million in 1996.• Distribution Network. Identified and negotiated agreements to establish a network of distributors across targeted markets.• Marketing Activities. Developed on-site merchandising programs and multilingual packaging. Influenced product design and participated in trade shows.

Mba, International Business

Economics