• Led and managed cross-functional Brand/Design teams, orchestrating integrated brand experience touchpoints across web, social media, and event/experience activations. • Spearheaded internal brand education initiatives and successfully implemented brand guidelines, ensuring consistent brand messaging and visual identity. • Provided strategic direction to product teams, ensuring that products and applications aligned with brand ideals and delivered a cohesive brand experience. • Played an instrumental role in new business and investor pitch processes, effectively communicating the brand's vision and securing key partnerships. • Conceptualized and designed user experiences for a groundbreaking IoT consumer electronic product, delivering a seamless and intuitive interaction for users.

On-and-off-site design/art direction/creative direction consultation. Clients: Sony Computer Entertainment America, AutoZone, LivePlanet, a+e networks, Allegra, Sony PlayStation, LexusAgencies: Deutsch LA, Digitas NY, Leroy + Clarkson, Saatchi Wellness, Team One

Taught two branding classes to international design students: Digital-First Brands (Mobile/Web UX/UI and brand development) and Brand Process (Comprehensive brand development and application on traditional and digital touchpoints).Emphasis on professional best practices, including how to effectively and ethically incorporate AI in creative/branding processes.

• Brand stewardship of digital advertising and signage platform and consumer IoT smart home device brands • User interface/User experience design direction for consumer and B2B mobile applications • Developed innovative strategies for leveraging a cutting-edge interactive digital signage platform in retail, transit, and out-of-home advertising applications. • Pioneered the use of the new platform to create engaging and interactive brand experiences that captivated audiences and increased customer engagement. • Managed teams/interactions with cross funtional teams in Los Angeles/New York/Montreal to identify opportunities and design creative solutions that maximized the potential of the interactive digital signage platform.

• Led teams of Visual Designers, Interaction Designers, Information Architects, Content Strategists, Motion Designers, User Researchers, Front-end Developers, UX Writers in design, production, and maintenance of Lexus digital properties including website and mobile apps • Concepted digital advertising in the form of display advertising, social media, email, and mobile • Led and managed cross-functional teams of Visual Designers, Interaction Designers, Information Architects, Content Strategists, Motion Designers, User Researchers, Front-end Developers, and UX Writers in all aspects of design, production, and maintenance of Lexus digital properties, including website and mobile apps. • Spearheaded concept and execution of digital advertising campaigns across multiple channels, including display advertising, social media, email, and mobile platforms. • Collaborated closely with stakeholders to ensure brand consistency and deliver engaging digital experiences that drove customer engagement and brand recognition.

• Led client-facing initiatives for brand identity and web/mobile/tablet experience redesigns across multiple projects at Allergan Inc. • Collaborated closely with clients to understand their objectives and deliver innovative design solutions that elevated their brand presence. • Worked as a direct report to the Executive Creative Director, providing strategic guidance and ensuring seamless execution of projects with cross-functional teams.

• Designed a comprehensive course curriculum and delivered instruction in Advertising Design as part of the Design and Communication Arts program at UCLA Extension. • Developed engaging and relevant lesson plans to provide students with a solid foundation in how to adapt the principles of their graphic design background to advertising creative. • Incorporated industry best practices and emerging trends into the curriculum to prepare students for the evolving landscape of the advertising industry. • Fostered a collaborative and interactive learning environment, providing guidance and feedback to students to help them develop their creative skills and conceptual thinking.

• Designed a comprehensive course curriculum and delivered instruction in Advertising Design as part of the Design and Communication Arts program at UCLA Extension. • Developed engaging and relevant lesson plans to provide students with a solid foundation in how to adapt the principles of their graphic design background to advertising creative. • Incorporated industry best practices and emerging trends into the curriculum to prepare students for the evolving landscape of the advertising industry. • Fostered a collaborative and interactive learning environment, providing guidance and feedback to students to help them develop their creative skills and conceptual thinking.

• Provided art direction and design expertise on the 2012 American Express Small Business Saturday campaign, spanning web, mobile, and social media platforms. • Collaborated with cross-functional teams to create digital experiences that aligned with the brand's guidelines and business objectives. • Played a key role in conceptualizing and executing designs that supported seamless, consistent, and coherent interactions across multiple digital channels, delivering high-quality visuals and supporting brand messaging.

• Conceptualized, designed, and directed integrated campaigns encompassing interactive, print, and out-of-home (OOH) media, ensuring a cohesive and impactful brand presence across multiple channels. • Leveraged subject matter expertise in social media, rich media, and interaction design to create engaging and immersive experiences that captivated audiences. • Presented creative executions directly to clients and client partners, effectively communicating the vision and strategic rationale behind each concept. • Collaborated closely with stakeholders to ensure alignment with brand guidelines and objectives, while delivering innovative solutions that exceeded expectations.Clients: Royal Caribbean Cruise Lines, Microsoft, HSBC Insurance, Trident Gum, Stride Gum

Led a compelling creative pitch that successfully retained an account under review, showcasing the value and effectiveness of the agency’s proficiency and expertise. Utilized subject matter expertise in automotive website design to provide valuable insights and guidance throughout the project. Directed and managed cross-functional teams of designers and developers, overseeing the design and production of interactive media and websites. Built strong and collaborative working relationships with clients, actively engaging in presentations, brainstorming sessions, and content development to ensure their needs and objectives were met. Fostered a productive and effective relationship with cross functional agency teams that resulted in the successful execution of projects and exceeded client expectations.

• Led and managed teams of designers and developers, overseeing the design and production of websites and online advertising projects. • Introduced and implemented proven digital design processes and workflows to optimize efficiency and effectiveness within a traditional boutique agency. • Identified the resource requirements for a new interactive division, taking charge of recruiting, interviewing, and onboarding new hires to build a skilled and cohesive team. • Nurtured talent and provided mentorship to foster professional growth and development within the interactive division. • Successfully integrated digital expertise into the agency's operations, resulting in enhanced capabilities and the ability to deliver outstanding digital experiences for clients.Clients: CBS, The Weather Channel

• Provided leadership and guidance to teams of designers and developers, overseeing the design and production of websites while actively engaging in business development activities. • Collaborated with a traditional offline agency to conceptualize and execute an online experience, seamlessly integrating it with their offline campaign for a cohesive and impactful brand presence. • Presented creative executions directly to clients and client partners, effectively communicating the strategic vision and rationale behind each concept. • Cultivated strong and trusted relationships with clients, fostering open communication and understanding to deliver solutions that exceeded their expectations.Client: Cazadores Tequila

• Saatchi & Saatchi Los Angeles |Torrance,CA - 2001-2006 • Led the concept, design, and direction of diverse campaigns across broadcast, print, interactive, mobile, gaming, and out-of-home (OOH) platforms. • Directed studio and location shoots, ensuring the captured assets aligned with the creative vision and were suitable for usage across multiple mediums. • Sourced and directed vendors for various aspects, including illustration, music, broadcast, and interaction design, to ensure the delivery of high-quality and engaging creative elements. • Presented directly to clients, effectively communicating the strategic and creative aspects of campaigns, and fostering strong client relationships based on trust and collaboration.Client: Toyota