Alberto De Crescenzo Email & Phone Number

Turin, It

Torino, Piemonte, Italia

I'm driving the digital transformation of Scottex and Huggies brands, with a focus on the development of owned channels (website, CRM, social media) and the lead generation strategy (paid search, paid social, PPC, DEM), to support the growth of the consumer base.Moreover, I'm responsible for the omnichannel execution, in physical and digital stores, through integration of the perfect store and the digital strategy in place.

Torino

I contributed to the growth of the market share (+2 pp), in a declining market, historically dominated by a behemoth leader. Thanks to the activations I coordinated together with the sales team, we even reached the market leadership in the online channel.

Turin Area, Italy

I plan and bring to life marketing actions in order to improve penetration and market share of Scottex, Scottonelle and Huggies brands

Italia

I'm pleased to share my knowledge and experience in physical and virtual classrooms, by holding lessons in marketing, entry level or specialized, in collaboration with Future Manager Business School and Radar Academy.

Turin Area, Italy

I'm in charge of the implementation of the new marketing strategy at global level, by coordinating the 4 continental regions. I've managed, from planning to execution, the company presence in events and world-class trade shows.

Turin Area, Italy

I was Ron Diplomático Brand Manager and the coordinator of the field team with a nationwide activation coverage. I established Diplomático as the 2nd super-premium rum brand in Italy by managing all of the media & communication, PR & influencer, trade marketing, social media & digital marketing, events & sponsorship marketing plans, with full budget management and daily interaction with the sales force. I was in charge of market and sales analysis as well.

Milan Area, Italy

I guided a double-digit sales growth by managing all of the brand marketing plans (ATL, BTL, promotions, trade shows and events) and trade marketing (retail and restaurants) activities, as well as the product innovation development, for the whole product portfolio, on both domestic and international markets, with full leadership on budget management. Moreover, I was in charge of the market and sales analysis.

Lainate

I managed the strategies to increase Horeca channel profitability and to improving brand activation on the point of sale.

Lainate

– I drove the market share growth of Corona Extra, Carlsberg and Grimbergen brands, taking care of the strategic marketing plans and the execution of communication campaigns, POS activations, promotions, events and sponsorships and the measurements of results and KPI's, as well as the product development, promotional canvass, pricing strategy, sales support, with full leadership on the marketing budget and P&L.Moreover, I was in charge of sales and market reporting to key stakeholders.- I've been the e-commerce project manager ("Voglia di birra") from concept creation, to implementation and online execution.

Turin Area, Italy

Performance analysis, sales forecasting for 16 European markets. Creation and execution of ATL campaigns.

Intern at the media dealer dept. I was in charge of planning and analysis of the ADV campaigns on Sky platform

Master, Marketing, Comunicazione, Sales Management

Ingegneria Del Cinema E Dei Mezzi Di Comunicazione, Crossmedia, Comunicazione Sui New Media, Innovazione Di Applicazioni E Contenuti

Activities and Societies: Associazione Cinemedia Corso di laurea innovativo per la creazione e gestione di interi processi di.

Comunicazione

Five months period in a study exchange program

Diploma Di Perito Industriale - Spec. Elettronica E Telecomunicazioni, Elettronica, Telecomunicazioni, Elettrotecnica