"Beauty is the central element of a Life properly lived". Estetismile is a trading company specialized in designing and distributing innovative services and medical devices addressed to avant-garde aesthetic medicine practices. Estetismile relies on industrial partnerships with strictly italian companies with real worldwide leadership in technological research aimed at INNOVATION medical science. The distinguishing feature of our partners is to start from disruptive ideas to create cutting-edge technology innovations that go far beyond the conventional wisdom: departments of design follow the entire process of software and hardware production, starting from the development of an idea to turn it into a concrete and functional system, duly certified (Cermet, TUV) and patented. Estetismile supports physicians in the development of the new exciting area of Non Invasive Aesthetic Medicine.

Sabbatic period: founded from scratch a non-profit multimedia “permission based database marketing” service: companies could promote their products/services to a highly profiled database of people who provided real consents to receive commercial info; in exchange, prospects can choose a charity organization to which Abewo switches the lead cost paid by companies.Achieved:involvement of 20 main non-profit international organizations (eg. World Food Program)

Recruited to spearhead product development, in 6 months appointed to lead Marketing department.Achieved:built Marketing organizational structure (15 people)thought leadership in designing a new business model and customer experience definition for Personal Loan and Sales Financeintegrated 9 millions Euro marketing programs and new business development activities including short and long-term blueprints for market share and revenue growth: new customer acquisition, up-sell, cross-sell, retention and re-activation1,6 billion Euro in sales60% CAGR in 4 years20 new loan productsinnovative Risk Based Price approacheffective new Management Information System (MIS) to measure Marketing investments results (ROI, CPA, CPK…)

One of the first innovative online banking start-up launch in Italy.Achieved:Marketing structure (6 people), innovative web site for online banking and online trading, integrated 13 millions Euro marketing programs 8TV, Radio, billboards, press, online marketing, events), PR and IPO communication activities

Hired to develop a new B2B division targeting Professionals and Small BusinessesAchieved:Product development structure (3 people), 60 millions Euros revenues in the first year, 140% growth the second year

Responsibility for the main Brand (Aveeno) of the pharmaceutical division, representing 90% of divisional sales.Achieved:successful new product launch from scratch (Emulave Shampoo), 5% revenue growth year on year after 10 year declining