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Alberto Durán Pascual Email & Phone Number
Content Director and Open Innovation Consultant
at
t2ó
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✓ Verified July 2026
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Profile completeness 100%
Current company
Role
Content Director and Open Innovation Consultant
Location
Madrid, Community of Madrid, Spain
Company size
Who is Alberto Durán Pascual? Overview
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Quick answer
Alberto Durán Pascual is listed as Content Director and Open Innovation Consultant at t2ó, a with 234 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Alberto Durán Pascual.
Alberto Durán Pascual previously worked as Content Director & Open Innovation Consultant at T2Ó and Content Strategist at T2Ó. Alberto Durán Pascual holds Ai X Creative Accelerator, Artificial Intelligence from Maven.
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t2ó
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Profile bio
About Alberto Durán Pascual
Throughout my professional career, I have specialized in Content Marketing, developing creative and innovative strategies that drive engagement and conversion. My passion for Generative Artificial Intelligence, Conversational Assistants, Social Media, and Inbound Marketing has led me to build a solid expertise in these areas. I excel in:1. Design and execution of Content Marketing strategies that generate tangible results. I use data and social listening to design strategies and content campaigns for web, blog, and social media, among others.2. I am currently learning to develop strategies and digital ecosystems based on Artificial Intelligence and Generative AI to optimize content creation and personalize user experience.3. Implementation of Inbound Marketing strategies to attract, convert, and retain the right audience.4. Management of Influencer Marketing campaigns to amplify brand reach and visibility.5. Optimization of User Experience (UX) on digital platforms to improve customer satisfaction and increase conversions.6. Social Paid Media strategies to maximize the impact of advertising investment on social media.With a strategic and data-driven mindset, I lead multidisciplinary projects with meticulousness and efficiency. I am recognized for my ability to work in teams, my constant pursuit of learning, and my positive and solution-oriented attitude. I am committed to continuing to learn and adapt to the latest market trends to deliver exceptional results in the projects I undertake. Let's create innovative and effective content strategies together!
Listed skills include Marketing Digital, Google Analytics, Sem, Photoshop, and 39 others.
Current workplace
Alberto Durán Pascual's current company
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9 roles
Alberto Durán Pascual work experience
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Content Director & Open Innovation Consultant
Current- Desarrollo de propuestas de content marketing, tanto para social media y estrategias de contenidos globales, como parte de acciones de inbound marketing o en acciones de apoyo a objetivos de SEO Marketing.- Diseño, desarrollo y seguimiento de estrategias de content marketing y social media con clientes B2C y B2B.- Auditorías de content marketing 360º para ecosistemas de las marcas, intencionalidad de búsqueda y social listening.- Acciones de social listening avanzadas con incorporación de IA Generativa.- Diseño, desarrollo y seguimiento de proyectos de inbound marketing B2C.- Gestión de personas.- Seguimiento de proyectos y la implementación de IA Generativa desde diferentes puntos: 1/ internamente con proyectos que buscan eficientar y ampliar las capacidades de la empresa (asistentes virtuales, generación de prompts o identificación de procesos con plataformas); 2/ impulsar la generación de contenidos gracias a la IA Generativa; 3/ y formaciones internas para que los personas adquiramos las habilidades que nos permitan integrar la IA Generativa dentro de nuestro día a día.- Implementación en el uso del día a día de herramientas de IA Generativa como GPT, Gemini, Midjourney, Flux, Synthesia, Runwayml y Claude, con el objetivo de impactar en la creatividad de la empresa. Se hace gestión y seguimiento de las mismas para tener control sobre derechos comerciales, temas éticos y plagio.- Formo parte del desarrollo del Framework de IA de la agencia, teniendo la responsabilidad de la parte de ética y su impacto en clientes y agencia.- Apoyo al área de innovación.- Encargado del offering de contenidos desde los diferentes primas como influencers, social media, ux writing y content marketing.
Jan 2024 - Present
Content Strategist
I have developed projects for different sectors as Food&Beverages, ONGs, LifeStyle/Fashion, Travel and Insurances. The functions, that I use to do, are:- Design an offer of product for t2ó: Inbound Marketing, Social Media, UX Writing, Inbound Marketing and Influencer Campaigns.- Work with partners and customers.- Develop omnichannel content audits. We define a buyer persona and thanks de the insights from the methodology and analyses we can: define the role of very digital channel in the digital strategy of the brand; and design content strategies with a real impact in the business goals.- Design and develop of social media strategies.- Innovate in content strategies thanks conversational interfaces. Design of conversational flows, dashboards, optimization and 'discovery' strategies such as messenger campaigns on Facebook.- Social Buzz for brands and get relevant insights for the brand.- Support in the development, design and launch of podcasts.- People management.
Apr 2019 - Jan 2024
Digital Marketing Responsible
Digital branding responsible. Design strategy, monitoring and implementation search engine marketing (SEM), search engine optimization (SEO), social media optimization (SMO) and email marketing campaigns. Editorial Planning, corporative webs and social media profiles responsible. Design and develop of Facebook, Youtube, Twitter and Linkedin ads. Design and responsible of digital branding data dashboard. Inbound marketing campaign design and implementation.• Launch new website corporative in different languages. www.codespa.org• Design strategy of leads acquisition campaign to become them in recurrentdonors. Monitoring and implementation http://bit.ly/2CQcOoe• Design strategy of leads acquisition campaign B2B. Monitoring andimplementation. Attracting more than 1.200 leads: http://bit.ly/2pVkU4G• ‘Fantasmas del Chimborazo’ multichannel campaign. More than 200.000video visualizations of at least 40’’: http://bit.ly/1TpvfNh• Design strategy, monitoring and implementation of ‘Angola Help View’campaign. Sol de Bronce 2015 adwards: http://bit.ly/1DTFv8y• My article "Los mil rostros desgarradores de la pobreza" was published inelpais.com (Planeta Futuro).• Design strategy, monitoring and implementation of 'Conviértete enoportunidad' with more than 180.00 video visualizations.
Jan 2011 - Feb 2019
Digital Marketing Technician
Branding management in digital enviroment. Web design, SEO, digital data analysis and social media management. Administrative roles.
Aug 2010 - Jan 2011
Marketing Assistant Jr.
Sells team support. Develop online training programme for our clients. CRM and events support.
May 2008 - Dec 2008
Market Research Technician Jr.
Marketing research. Sells team support. Manage of GFK and ANFEL programmes.
Oct 2007 - Mar 2008
Marketing Jr. Technician
Selcap Comerciales
Marketing team support.
May 2006 - Aug 2006
Administrative Technician
Gar-Dun 37, S.L.
Customer service and administratives duties.
Jun 2003 - Dec 2003
Team & coworkers
Colleagues at t2ó
Other employees you can reach at t2o.com. View company contacts for 234 employees →
MB
Marta Bermejo Lorenzo
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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JM
José María Sánchez
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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JM
Jose Manuel Sanchez Lopez
Colleague at T2ÓMadrid, Community Of Madrid, Spain
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ER
Eduardo R.
Colleague at T2ÓMexico City, Mexico
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SM
Sofia Muñoz Domingo
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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IT
Irene Torregrosa Sánchez
Colleague at T2ÓMadrid, Community Of Madrid, Spain
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DG
Daniel García Navarro
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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CC
Cristina Cuesta M
Colleague at T2ÓMadrid, Community Of Madrid, Spain
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NM
Natalia Martin Weigend
Colleague at T2ÓMexico City, Mexico
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NP
Natalia Pizarro Cáceres
Colleague at T2ÓMadrid, Community Of Madrid, Spain
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Marta Bermejo Lorenzo
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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JM
José María Sánchez
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
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JM
Jose Manuel Sanchez Lopez
Colleague at T2ÓMadrid, Community Of Madrid, Spain
View →
ER
Eduardo R.
Colleague at T2ÓMexico City, Mexico
View →
SM
Sofia Muñoz Domingo
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
View →
IT
Irene Torregrosa Sánchez
Colleague at T2ÓMadrid, Community Of Madrid, Spain
View →
DG
Daniel García Navarro
Colleague at T2ÓGreater Madrid Metropolitan Area, Spain
View →
CC
Cristina Cuesta M
Colleague at T2ÓMadrid, Community Of Madrid, Spain
View →
NM
Natalia Martin Weigend
Colleague at T2ÓMexico City, Mexico
View →
NP
Natalia Pizarro Cáceres
Colleague at T2ÓMadrid, Community Of Madrid, Spain
View →
14 education records
Alberto Durán Pascual education
Ai X Creative Accelerator, Artificial Intelligence
Maven
Ética De La Inteligencia Artificial, Artificial Intelligence
Fundación Rafael Del Pino
Transformación Digital: Tecnologías Y Sus Aplicaciones Pácticas
Taller De Ux Writing Y Microcopy, Web Page, Digital/Multimedia And Information Resources Design
Curso Especializado Online En Customer Experience Management, Marketing, 8,82
Research Design, Marketing
Storytelling For Influence, Business/Commerce, General, Curso
Ideo U
Course: Digital Creativity, Digital Communication And Media/Multimedia
Inbound Marketing, Digital Communication And Media/Multimedia
Web User Experience Technician, Ux
Instituto Internacional Español De Marketing Digital - Iiemd
Professional Branded Content, Public Relations, Advertising, And Applied Communication
Escuela De Periodismo Y Comunicación Unidad Editorial
Advance Digital Marketing Program, Marketing Online
Master, Digital Marketing, Publicity And Web Design
Nett Formación
Degree Marketing And Commercial Management, Marketing, 9.00
FAQ
Frequently asked questions about Alberto Durán Pascual
Quick answers generated from the profile data available on this page.
What company does Alberto Durán Pascual work for?
Alberto Durán Pascual works for t2ó.
What is Alberto Durán Pascual's role at t2ó?
Alberto Durán Pascual is listed as Content Director and Open Innovation Consultant at t2ó.
Where is Alberto Durán Pascual based?
Alberto Durán Pascual is based in Madrid, Community of Madrid, Spain while working with t2ó.
What companies has Alberto Durán Pascual worked for?
Alberto Durán Pascual has worked for T2Ó, Fundación Codespa, Inmobiliaria Dupa S.L., Medtronic, and Electrolux.
Who are Alberto Durán Pascual's colleagues at t2ó?
Alberto Durán Pascual's colleagues at t2ó include Marta Bermejo Lorenzo, José María Sánchez, Jose Manuel Sanchez Lopez, Eduardo R., and Sofia Muñoz Domingo.
How can I contact Alberto Durán Pascual?
You can use AeroLeads to view verified contact signals for Alberto Durán Pascual at t2ó, including work email, phone, and LinkedIn data when available.
What schools did Alberto Durán Pascual attend?
Alberto Durán Pascual holds Ai X Creative Accelerator, Artificial Intelligence from Maven.
What skills is Alberto Durán Pascual known for?
Alberto Durán Pascual is listed with skills including Marketing Digital, Google Analytics, Sem, Photoshop, Facebook, Seo, Direct Mail, and Web Design.
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