• Devised comprehensive marketing strategies for top-tier clients such as Robinhood, Mural, LivePerson, Ava Labs, and Rebtel by interviewing stakeholders, evaluating marketing data, and conducting in-depth industry research, resulting in increased client satisfaction and retention.• Spearheaded the launch of Superside's Digital Marketing Strategy consultancy service at Superside, designing service offerings and fostering alignment with sales and customer success teams for a seamless implementation between Q3 2022 and Q1 2023.• Consistently surpassed quarterly OKRs by 120% and maintained 5-star ratings for individual projects, contributing to successfully launching a new service capability.• Cultivated strong relationships between clients and Creative teams by acting as the strategic liaison and translating marketing challenges into clear, concise briefs, ensuring precise execution and timely delivery.• Conducted the creation of marketing strategy documents for clients, which included Brand and Buyer Persona development, Content Strategy, Competitive Landscape Analysis, and full-journey Channel planning.

• Developed effective content and social strategies for high-profile clients, including Meta (AI Division), PyTorch Foundation, and Lego, by analyzing client needs and aligning strategies with their goals and objectives.• Demonstrated expertise in tailoring strategies for tech companies, ensuring client satisfaction, and contributing to the agency's strong reputation within the industry.• Collaborated with cross-functional teams, ensuring smooth project execution and successful delivery of client requirements.

As part of my on-campus employment, I work as a Graduate Student Assistant / Tour Guide at The New School's Welcome Center and also, as the Media Management Capstone's Course Assistant. In both positions, I've been recognized as a knowledgeable, reliable, and persuasive worker, helping people to walk through the application process, the academic environment, connecting students with the right people, providing helpful insights and information, and serving as a frontline ambassador for the School.

Graduate Teaching Assistant in Milano School of Policy, Management, and Environment for open course "Remaking NYC Post-COVID 19."

• Developed and executed the growth marketing plan for the pilot launch of www.ororonature.com.• Designed and implemented a lead acquisition strategy through Google and Facebook advertising campaigns.

• Developed and executed an award-winning City Branding strategy to position Cali, Colombia, as a leading cultural destination in LATAM. This resulted in Cali being recognized as South America's Leading Cultural City in 2019 and 2021 in the World Travel Awards and Creative City in Media Arts by UNESCO.• Secured over USD 1M in public funding for the Cali Creativa project and MEC Festival within two years.• Launched and managed Cali's first Creativity and Entrepreneurship Festival, Movimiento de Empresas Creativas MEC, attracting over 2,500 attendees.• Established partnerships with more than 20 institutional partners and sponsors.• Curated and organized the festival's agenda across five sectors, spanning 2017-2018.• Contributed to creating Cali's Cultural Festivals' Season, a PR platform for the city's tourism brand.

• Managed the Digital Planning area for 10+ multinational clients, working across various industries such as CPG, Banking, Auto, and Telco.• Devised and implemented marketing strategies, social media platforms, and media plans, earning numerous awards and accolades.• Designed and executed a strategic 5-year plan for a bank's digital presence overhaul.• Developed an award-winning content platform for Kit Kat as part of a comprehensive 360 creative strategy.• Oversaw the agency's digital operations in collaboration with the creative department.

• Spearheaded digital strategies for eight Dairy & CPG brands, producing award-winning content that elevated Alquería as one of the best digital advertisers in Colombia in 2014.• Boosted each brand's digital investments from 2-3% to 12% by educating internal marketing teams on the benefits of digital marketing.• Supervised digital investment plans for each brand and effectively managed media and advertising budgets.• Coordinated with a network of over 40 agencies to ensure optimal utilization of their specific capabilities.• Earned recognition as a finalist for multiple EFFIE Awards with various brand campaigns.

• Pioneered Juan Valdez Cafe's first digital strategy, encompassing social media playbook and content platform development.• Orchestrated a digital planning approach that became an integral part of Juan Valdez Cafe's Brand Essence document and Marketing Framework.

• Formulated digital and content communication strategies for high-profile clients, such as Virgin Mobile, Café de Colombia, Diageo, Unilever, BMW, Helm Bank, Corona, and others.• Led the business development, including proposal design and pitching, with a success ratio over 80%.• Developed the yearly Sustainability Reports for Alpina and Corona between 2011 and 2013. These printed reports incorporated Transmedia and digital publishing tactics.

• Research Assistant on digital literature, future of reading, and e-books. • Conceptualization and development of a virtual platform for digital storytelling and collective intelligence.