Research Team of One; developing exploratory and directional studies to flesh out the Crypto Trader Persona, inform annual Product strategy planning and support the Product Design Squads to inform platform (app & web) development iterations. Establishing the UX Research Team’s foundations and infrastructure for organizational effectiveness.

Responsible for fiscal year strategic planning and infrastructure for successful execution. Oversee budget and allocation of the research investment, including vendor partnerships. Designed and curate Research Archive, including strategic user centered design guidelines for the multi-national Product organization (India, US & Mexico).

First Researcher hired; Established the eCommerce UX Research Team of seven. Responsible for Qualitative & Quantitative Research planning & conduction: User Testing, Heuristic Evaluation, In-Depth Interviews, Card Sorting, Diary Studies, Contextual Inquiry, Field Studies, Participatory Design studies. Research Process Management from design, field work, analysis and reporting of actionable strategic insights.

Planned and conducted in-depth interviews to understand pain points and workflow of Sales, Customer Service and Program Management Teams. Designed a native mobile app to facilitate collaboration between sales representatives and customers. Designed user flows, user journey map and mid-fidelity mockups.

Simplified a complex navigation system into an intuitive, engaging, and user-friendly experience. Developed a comprehensive Research Plan, Site Map, User Flows, and Personas, streamlining the process and enabling the team to dedicate their full attention to solution design. As a result, the final design delivered a remarkable 160% boost in user engagement.

Championed the inception and growth of the company's eCommerce platform (steward.cl) by spearheading comprehensive user experience research, strategic design initiatives, and a business plan for its inaugural year. Successfully introduced over 5,000 products to the market while seamlessly integrating inbound and outbound communication channels, including Email, Chat, Social Networks, and VOIP Calls.

Significantly expanded Facebook followers from 500 to 6,000 within a span of 12 months through the development and execution of a meticulously crafted monthly content strategy for social media. Additionally, the successful launch of our Instagram account, @steward_chile, garnered an impressive 15,000 followers.Moreover, we established a blog platform featuring engaging articles catering to a diverse audience, including housewives, brides, restaurant owners, waiters, hotel staff, and more.Proficiently managed Google AdWords and Facebook Ads, excelling in keyword research, precise audience segmentation, budget optimization, campaign creation, and meticulous conversion tracking.

Proficient in coordinating clearance sales, encompassing the meticulous analysis and curation of slow-moving inventory, meticulous arrangement of the sales environment, and the strategic activation of advertising campaigns, all in preparation for the arrival of new seasonal merchandise. Over a span of two consecutive years, my team and I successfully attracted an impressive attendance of more than 1,000 enthusiastic customers in just three days, consistently delivering outstanding results for the same event. Notably, we achieved a remarkable 60% sales rate for high-margin products, coupled with a remarkable 90% clearance rate for slower-moving items each year.

Customer acquisition and Project Manager for Banco Itaú, Entel, Tradition, Waze and Dentyne.Most successful projects--"Rebranding of Dentyne" by TridentFor the official launch of Dentyne in Chile, under the Trident brand, we pioneered the concept of 'First Interactive Mapping in Chile.' We orchestrated a spectacular event featuring a massive projection that vividly recreated the nostalgic 8-bit classic game 'Duck Hunt,' illuminating the façade of an iconic Contemporary Museum building in Santiago, Chile.This innovative spectacle captivated the attention of over 2,000 individuals, who participated in both physical and virtual capacities, marking a remarkable milestone in Dentyne's introduction to the Chilean market."Phone number portability" by EntelIn 2012, the Chilean Telecommunications Ministry introduced the Portability Project, a groundbreaking initiative that empowered customers of any phone line provider to retain their phone numbers when switching carriers. In response, we devised a compelling strategy aimed at enticing new customers to join Entel, offering enticing discounts on their existing plans.Our approach involved reaching out to every Entel customer, urging them to invite their friends and family to make the switch to Entel. To add a touch of nostalgia and humor to our campaign, we enlisted the iconic characters Professor Rosa and Guru-Guru, beloved figures from the 1990s comedy scene in Chile.The culmination of this campaign was a grand event hosted at the Government's Palace, La Moneda, attended by several renowned television personalities and political figures, marking a memorable milestone in the history of telecommunications in Chile.