• People & growth mindset developer: directly manage 6 people• Marketing & Media lead• Brand P&L management: 3 categories & 3 distribution channels

• People developer: directly manage 1 person• Retail category lead: responsible of the P&L for haircare, beauty tech & styling with direct management of A&Ps • Development of the category into a new sales channel: accountable for the ideation and execution of all marketing mix 4Ps (Product, Price, Place, Promotion)• Driver of brand’s switch of mindset towards sell-out obsession across different channels (e-commerce with special focus on Amazon, perfumeries & salons) by maximizing perfect execution & performance monitoring• Management of ATL (TVC/OOH/Print/Digital/Social/Influencer & PR strategy), BTL (POP materials, consumer promo, execution plan by channel, consumer events) and co-planning of media strategy• Always on strong cooperation with national and international as well as internal and external stakeholders: >150 people of sales force, international business unit, supply chain & operations, e-commerce, finance & trade marketing in addition to suppliers & agencies’ management

• People developer: directly manage 1 person• Management of a complex portfolio: responsible for the growth of volume, profit, share and equity of 3 brands as Ceres, Faxe and Top • Ceres Brand full relaunch: from a mono-product brand to a pluri-product one:- NPD & launch of a new range in off-trade channel with important CAPEX investments (new bottle, label…) and line extension in on-trade channel validated with both quali & quanti tests (focus groups, shelf test…)- Deep analysis of macro trends, consumers’ needs and consumption occasions- Scenario planning & risk assessment – business case on volumes and financials kpis over 5 years - Collaboration with national and international stakeholders: from business unit & several suppliers to logistic and R&D. - Creation and management of ATL (Copy strategy, TVC/OOH/Print campaign development as well as Digital/Social/PR strategy) and BTL (POP materials, consumer promo, execution plan by channel, consumer events) as well as planning of media and connection strategy • Development of a new brand identity for Top brand in order to maximize the growth in a sustainable way and identification of opportunities for Faxe: from the optimization of current portfolio to the definition of the innovation strategy

• People developer: directly manage 1 person• Annual brand development with focus on off-trade channel achieving positive results after years of slight decrease thanks to: - NPD & launch of super premium cans: a new segment for the beer in Italy (50% growth contributor) - Communication strategy: Ideation and development of an Integrated Marketing Campaign for the launch of cans with the purpose of refreshing brand identity and equity - Strong collaboration with sales and trade marketing department in order to boost and maximize sell-in & sell-out initiatives which brought to an increase of key products’ baseline• Definition of mid-long range plan & Innovation strategy

In this role I had the opportunity to:• Assist to a NPD (New Product Development) on a brand like AdeZ, a plant-based beverage, completely different compared to the rest of the company’s portfolio• Co-lead together with the marketing manager the launch plan for Italy & Albania, developing it along different touchpoints in an innovative way• Be responsible for digital activation: from social media planning to influencer strategy • Constantly collaborate with business unit for the innovation pipeline and long range plan

• Development of an Integrated Marketing Campaign with focus on teens’ platform ensuring the most effective and synergic implementation with the local BTL activities and the right local amplification plan.• Support and coordination with various cross-functional teams to develop ad-hoc consumer promotion for Italian consumers• In charge of one of the main activities of 2018, Fifa World Cup Trophy Tour by Coca-Cola which helped me not only in developing my capability to organize an event but also to react and completely change a plan in a very short period

Sustaining off-trade channel manager, I dealt with planning and controlling commercial strategies, then implemented by bottlers, thanks to the forecast and analysis of performance; constant cooperation both with marketing, supporting it with selling story and monitoring the effectiveness of adopted actions, and bottlers, through the strategic development of medium-to long term plans of still portfolio and OBPPC of sparkling portfolio.Responsible for the production and presentation of contents aimed at the comprehension of quali-quantitative performance of whole portfolio in routine activities.