Alberto G. Martins work email
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Design of customers’ marketing and communication strategies to enhance their brand and booster online and offline business. Responsible for the roll-out of marketing initiatives leading to business development, and the design of strategies to enable brand positioning and accelerate growth. Planning of online and offline marketing; publishing and media; networking with digital influencers; press advisory, including content production and approval, institutional communication and promotion of products and services. Management and metrics of online marketing, including social media, inbound marketing, B2C and B2B blog content. Elaboration and conduction of market research on the field of Influencer Marketing and Tourism. Promotes and facilitates new commercial and investment opportunities, through communication actions, advertising and events. Concept and roll-out of institutional marketing and relationship with customers and associates. Good networking skills, market knowledge and understanding, building strong partnerships and close relationship with stakeholders. Management of budget and investments, with focus on high-return projects, adjusting expenses to each budget and monitoring negotiations with partners and suppliers. Entrepreneurial spirit, having invested the past few years in creating and running B4Tcomm, a communication agency with focus on Tourism, Hospitality and Lifestyle. General business management, leading the Administrative, Finance, Commercial, Human Resources and Marketing areas, including a branch in Chile. Benchmark in the corporate events industry, as a result of large experience, enhancing client acquisition and funding processes, working on planning, roll-out, account management and post-sales. Ability to engage and inspire people, always encouraging results, achieving challenging goals and setting references. Able to lead and develop multicultural teams, with attention to diversity and continuous improvement.
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Diretor GeralB4TcommState Of São Paulo, Brazil -
General DirectorB4Tcomm Nov 2007 - PresentSão Paulo Area, Brazil Planning and roll-out of marketing and communication strategies to enhance the customers’ message, increase brand’s presence, ensuring customers’ goals achievement. Leads Administrative, Finance, Human Resources and Commercial areas. Networking with digital influencers, celebrities and opinion makers to build customers’ institutional and commercial actions. Manages BRL 1.5 M in annual budgets related to marketing actions by both Brazilian and international customers. Hires and negotiates media, increasing the brand’s market-share in the consumer imaginary. Provides service to B2C customer on social media; as the first contact point in the company, requires a high level of knowledge regarding the brand, its product and service. In 2019, the hotels served by the agency experienced a 20% increase in their occupancy rate. Led the agency’s internationalization process, opening a branch in Santiago (Chile), and was responsible to its association to the Travel Lifestyle Network. Concept, design, organization and roll-out of customers’ brand-owned events. Creates opportunities to enhance B2B customers’ visibility in different areas, through press advisory, communication, events, influencers sponsoring and marketing actions management. Assures quality of services provided, fostering partnerships and new projects. Multidisciplinary team leadership, encompassing media, public relations, campaigns and content creation and development, with focus on team improvement. Budget management, KPIs monitoring, analysis and negotiation of commercial proposition and contracts. -
Executive DirectorAlagev Apr 2005 - Nov 2008São Paulo, Brasil Promoted the Association’s mission, ensuring strong presence, brand identity and organisational communication. Designed marketing plan and strategy to coordinate communication actions and activities in different media (print, TV, radio, websites, blogs, social media, advertising pieces and video), making sure all public content are in alignment with the Association’s principles, language, goals and strategies. Organizer of the 2006, 2007, 2008 editions of Latin American Corporate Travel & Technology Exchange (LACTTE), securing sponsorship. Fostered the concept of the Corporate Travel area within companies, providing support in training people, defining procedures and policies. Participation in executive meetings and committees, alongside with representatives from the Tourism and Communication segments. -
Sales ManagerVilla Blue Tree Aug 2004 - Apr 2005São Paulo, São Paulo Was responsible for Marketing and Communication planning, with focus on increasing brand visibility, product positioning and new customers acquisition. Roll-out and management of the Commercial Department, KPIs monitoring, pricing, design of commercial policies and competitor analysis. -
Groups & Events ManagerHotel Gran Marquise Oct 2003 - Jul 2004São Paulo, Brasil Restructured the Sales & Events office of Caesar Park Fortaleza, in São Paulo, increasing income by 59% in the January-May period (2004), over the previous year.
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Account ExecutiveBlue Tree Hotels Aug 2002 - Sep 2003São Paulo, São Paulo Restructured the Sales & Events department of Blue Tree Park Brasília complex, in a task force operation resulting in a 30% increase in sales in the first month, over the previous year. -
Events CoordinatorBlue Tree Hotels Jun 2001 - Jul 2002Rio De Janeiro, Rio De Janeiro -
Sports & Leisure SupervisorBlue Tree Hotels Oct 2000 - Jun 2001Angra Dos Reis, Rio De Janeiro -
Customer ManagerBlockbuster Jun 2000 - Oct 2000São Paulo, São Paulo, Brasil -
International Reservations AssistantTam Aug 1997 - Apr 2000São Paulo, São Paulo, Brasil -
Marketing InternTam Sep 1999 - Dec 1999São Paulo, São Paulo, Brasil
Alberto G. Martins Skills
Alberto G. Martins Education Details
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Tourism And Hospitality -
Social Communication
Frequently Asked Questions about Alberto G. Martins
What company does Alberto G. Martins work for?
Alberto G. Martins works for B4tcomm
What is Alberto G. Martins's role at the current company?
Alberto G. Martins's current role is Diretor geral.
What is Alberto G. Martins's email address?
Alberto G. Martins's email address is al****@****.com.br
What is Alberto G. Martins's direct phone number?
Alberto G. Martins's direct phone number is +5511230*****
What schools did Alberto G. Martins attend?
Alberto G. Martins attended São Paulo University, Universidade Anhembi Morumbi.
What skills is Alberto G. Martins known for?
Alberto G. Martins has skills like Tourism, Dos, Leadership, Operating Systems, Management, Hospitality, Public Relations, Sem, Marketing Communications, Negotiation, Marketing Strategy, Online Marketing.
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