Alberto G. Email & Phone Number

Greater San Diego Area

Develop effective user interfaces for the Evans property websites and digital marketing materials by working closely with the design department to create innovative solutions and enhance usability, implementing responsible web design principles and ADA regulations to ensure the properties websites render well across multiple devices and all services are accessible to people with disabilities.

Greater San Diego Area

Responsible for successful completion and timely execution of all activities related to digital design and multimedia for all Calkins Media properties.

Greater San Diego Area

I art directed all phases of the creative process, from design to development. I supervised designers, developers and interns, and collaborated with the Sr. VP of Technology and Sr. Director of Project Management to ensure the integration and timing of all online and offline projects while working effectively with agency clients, strategic partners, staff members, and outsourced providers. I took ownership of major client's projects to find the best solution for any given challenges.• I helped increase Ace Hardware inquiries by 15% and CQ by 20% resulting in 10 additional stores the first year.• I Implemented a new content management system (CMS), and launched and enhanced new websites for brands such as: The Ups Store, ARCO ampm, ACE Hardware, Proshred, Mr. Rooter, PostNet, Asher agency and many others; resulting in up to a 270% increase in web traffic, averaging over 200,00 unique visitors every month.• I Designed and developed advertisement games for consumer initiated engagement with brands such as, Mr. Rooter, Camp Bow Wow and The Maids, resulting in an average of 6 minutes of brand exposure per game played with a total of 45,366 hours of game plays.• Helped Filta, CertaPro Painters, Budget Blinds and Tailored Living to significantly improve conversion rates and increase website traffic through A/B testing.• Developed a website for The UPS Store that resulted in successfully reaching all of their key franchise development sales goals for 2013, including a lead goal of 23,500 leads.

I provided conceptualization concepts and designed new consumer-oriented web sites in alignment with FOX Television Station and direct marketing strategies nationwide. I Recommended changes and redesigned existing Internet properties to improve look, usability, customer loyalty and conversions. I Manage and provided guidance to a team of Flash developers and interns.• Designed and helped develop a valuable property for FOX Interactive Media (FIM) to showcase both their weather content and social platform, which reported the highest banner ad CTR of all the properties on the FIM advertising network for 2009.• Helped launch 10 major products featured on Fox News web sites in over 80 markets nationwide.• Assisted with the design and UX/UI of the Digital Publishing Platform, and enterprise class Content Management System (CMS). The CMS is featured on Fox News web properties, LIN Stations, and Foxsports.com.• Successfully Designed and assisted with the development of over 40 Television News Stations on the Digital Publishing Platform.

Assist in the development of a new brand for this large multimedia company. I was a key designer and leader for a product life cycle, from conception to launch, operating under extreme deadline conditions. I converted concepts into intuitive and engaging user interfaces.• Assisted in designing a user experience and interface plan for DallasNews.com that achieved approximately $28 million in revenue growth from 2001 to 2006 - from $6 million to $34 million.• Helped develop and design the second-most successful subscription-based website in the country, CowboysPlus.com, devoted to the NFL Dallas Cowboys.• In 2004 I developed and designed "Our Own, Texas war dead in Iraq and Afghanistan" an interactive application that was featured in the WFAA TV station and to this day it's published in the digital newspaper dallasnews.com.

I partnered with development and technology departments at this institute of higher learning education while incorporating input from these groups and others to develop product requirements, optimize images for the web and utilize SEO components.I helped support the academic mission of Texas A&M University-Commerce by helping faculty find innovative ways to use technology to achieve their teaching goals.Design projects: • http://www.tamuc.edu

I developed a clear product and user strategy that took the company to its next level of increasing user engagement and revenue generation. This resulted in a nearly 20% increase in traffic, and a 17% increase in revenue. This demonstrated knowledge of user interface issues of what works or doesn’t work in the field.Design projects: • Diario AS (http://www.as.com) • El Pais (http://www.elPais.com)

Digital Media Career, Digital Media

Bachelor In Computing Science, Computing