Alberto Lopez Email & Phone Number

Los Angeles, CA, US

Pasadena, California, United States

• Collaborate with cross-functional teams to design, implement, and optimize data-driven campaign strategies tailored to individual client objectives.
• Lead the full lifecycle of paid advertising campaigns across Facebook, Instagram, and additional platforms, leveraging platform expertise to drive performance.
• Provide actionable insights and strategic recommendations through in-depth performance analysis to exceed KPIs and campaign expectations.
• Stay current on evolving digital marketing trends and tools, integrating innovative practices into campaign strategies to maximize effectiveness.
• Troubleshoot and resolve technical issues within client Meta ad accounts, ensuring seamless campaign execution and account management.

Austin, Texas, United States

• Developed and implemented strategic plans for digital advertising across Google, Facebook, and TikTok platforms.
• Managed six-figure weekly budgets, ensuring efficient allocation and optimization to maximize return on ad spend.
• Contributed to the development and maintenance of Standard Operating Procedures (SOPs) for digital advertising processes.
• Analyzed campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
• Collaborated with business owners, internal teams, and external partners, fostering effective communication and alignment with campaign goals.

Los Angeles Metropolitan Area

• Communicated with clients about overall performance and KPIs.
• Built weekly performance reports.
• Managed six-figure client advertising accounts on a daily basis.
• Developed long-term advertising strategies for all clients.
• Collaborated with the internal team to improve conversion rates and lead quality.
• Trained and supervised the work of junior media buyers.

Santa Monica, California, United States

• Set up, managed, analyzed, and scalded Facebook campaigns while hitting ROI goals.
• Drove creation of new ad creatives with copy and video creative departments that ensured that we had new, exciting creatives to test.
• Continuously ideated, implemented, and measured results of A/B testing.
• Performed regular tracking and analysis on the performance of each campaign.
• Prepared and delivered performance reports identifying successes and opportunities for improvement.
• Troubleshooted blockers to scale ad spend.

Detroit, Michigan, United States

• Managed media spend according to predefined client targets
• Analyzed, reviewed, and reported on the efficacy of campaigns and provide insights/recommendations
• Developed operational campaign strategies
• Communicated KPI metrics to internal team and clients
• Helped manage 7-figure monthly budgets

Orange County, California, United States

• Collaborated on multiple lead generation campaigns with coworkers and analyzed relevant KPIs.
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
• Prioritized and organized tasks to efficiently accomplish service goals.
• Collaborated with coworkers on campaign copywriting, creative creation, and end-to-end client acquisition.
• Helped manage 5-figure monthly budgets

Los Angeles County, California, United States

• Collaborated with media planners to develop targeting audiences for media campaigns.
• Optimized Facebook ads with 4-figure monthly budgets.
• Analyzed results for maximum ROAS per the optimization process.
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.- Generated leads with Facebook ads with a low lead cost and a high conversion rate