• Collaborate with cross-functional teams to design, implement, and optimize data-driven campaign strategies tailored to individual client objectives.• Lead the full lifecycle of paid advertising campaigns across Facebook, Instagram, and additional platforms, leveraging platform expertise to drive performance.• Provide actionable insights and strategic recommendations through in-depth performance analysis to exceed KPIs and campaign expectations.• Stay current on evolving digital marketing trends and tools, integrating innovative practices into campaign strategies to maximize effectiveness.• Troubleshoot and resolve technical issues within client Meta ad accounts, ensuring seamless campaign execution and account management.

• Developed and implemented strategic plans for digital advertising across Google, Facebook, and TikTok platforms.• Managed six-figure weekly budgets, ensuring efficient allocation and optimization to maximize return on ad spend.• Contributed to the development and maintenance of Standard Operating Procedures (SOPs) for digital advertising processes.• Analyzed campaign performance using analytics tools, providing actionable insights and recommendations for optimization.• Collaborated with business owners, internal teams, and external partners, fostering effective communication and alignment with campaign goals.

• Communicated with clients about overall performance and KPIs.• Built weekly performance reports.• Managed six-figure client advertising accounts on a daily basis.• Developed long-term advertising strategies for all clients.• Collaborated with the internal team to improve conversion rates and lead quality.• Trained and supervised the work of junior media buyers.• Enhanced SOPs and contributed to the overall internal long-term strategy.

• Set up, managed, analyzed, and scalded Facebook campaigns while hitting ROI goals.• Drove creation of new ad creatives with copy and video creative departments that ensured that we had new, exciting creatives to test.• Continuously ideated, implemented, and measured results of A/B testing. • Performed regular tracking and analysis on the performance of each campaign. • Prepared and delivered performance reports identifying successes and opportunities for improvement.• Troubleshooted blockers to scale ad spend.• Stayed up-to-date on our offers, paid social media best practices and our competitive landscape.

• Managed media spend according to predefined client targets• Analyzed, reviewed, and reported on the efficacy of campaigns and provide insights/recommendations• Developed operational campaign strategies• Communicated KPI metrics to internal team and clients• Helped manage 7-figure monthly budgets

• Collaborated on multiple lead generation campaigns with coworkers and analyzed relevant KPIs.• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.• Prioritized and organized tasks to efficiently accomplish service goals.• Collaborated with coworkers on campaign copywriting, creative creation, and end-to-end client acquisition.• Helped manage 5-figure monthly budgets

• Collaborated with media planners to develop targeting audiences for media campaigns.• Optimized Facebook ads with 4-figure monthly budgets.• Analyzed results for maximum ROAS per the optimization process.• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.- Generated leads with Facebook ads with a low lead cost and a high conversion rate