WW product manager for Autotransfusion product line (Hardware and disposable products). Main responsibilities:•Define global strategic objectives and assure execution of marketing plan and required activities.•Lead the global marketing activities aiming to drive and expand the adoption of the autotransfusion solution•Collaborate with regional Sales & Marketing Management to create dedicated marketing plans and support implementation•Define and monitor budget for the execution of the marketing plan•Analyze market trends and assess future needs in continuous contact with customers while monitoring the most recent clinical evidences •Analyze competition, track sales and adapt strategy accordingly•Develop and maintain relationships with Key Opinion Leaders and Key Accounts; with their collaboration organize educational events to create clinical/product awareness and enstablish training facilities•Develop marketing collaterals, sales manuals, competitive analysis, customer presentations & training material•Develop clinical study protocols aiming to asses product performance and therapy promotion•Assure presence during key congresses developing dedicated collaterals and initiatives•Work with Market Access to drive value creation of LivaNova solutions developing health economics models and generating incremental cost/benefit related evidence.•Translates customer needs, feedback, latest updates in guidelines and RA requirements into product upgrades or new product development•Define the marketing and user requirements for new product/therapies, working in strong collaboration with the R&D teams on New Program Development Initiatives•Work directly with other Product Managers, cross functionally with senior management to coordinate and implement strategic initiatives to promote LivaNova solutions •Work with Planning & Procurement on global demand plans•Support QA with complaint management, challenging investigations and monitor perceived quality

I assisted the Consumer Product Division Marketing Manager in her role. My main responsibilities were:•Support planning and execution of marketing initiatives on a national level (Italy) for printers and ink cartridges•Analyze monthly sales report from the main IT distribution channel and evaluate dedicate activities to increase sales •Monitor competition and produce reports on: product launches, prices, bundles, promos and and point of sale promotional activities•Manage the localization of marketing materials prepared by Global Marketing and produce dedicated local marketing materials.•Support product launch initiatives and events in collaboration with dedicated agencies•Support PR management with main Italian IT press in collaboration with PR agencies•Develop point of care marketing materials (Wobblers, Shelf-talkers, Price tags, Packaging, Promotional stands, banners etc)

Elected student member of the Council of Administration of University of Modena and Reggio Emilia and member of the Finance Commission

Stageur with the following responsibilities:•Market research aiming to identify potential customer in new reference markets (Automotive, white goods, contruction etc )•Control of production in Operations•The experience was also the main subject of my University Thesis