Alberto Pachano Email & Phone Number

Madrid Area, Spain

We Are Social is a socially-led creative agency, a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. We are entirely focused on innovative, creative and effective social media marketing and communications and we like to think we are getting rather good at it.With an international team of over 700 and offices in Madrid, Milan, New York, London, Paris, Munich, Berlin, Singapore, Sydney, Shanghai and Beijing our mission is to put social thinking at the centre of marketing.We work with clients including adidas, Netflix , ING Direct, Barilla, BMW Group, Lavazza, Campari, Vodafone, Pirelli, Bic on global, regional and local projects.

Madrid Area, Spain

Course: Digital basics Course: Digital for Account DepartmentCourse: Social Media Strategy

Madrid Area, Spain

MicrosoftFreixenet Intl.Mahou-San Miguel Group (San Miguel & Alhambra)Bodegas Fundador (Terry)Banco SantanderSuzukiGenesisLibertyRegal WortenPlátano de CanariasCoviranApuestasDeportivas.comCarpisa (Brooklyn Town Burgers)Iniala Real State Development

Madrid Area, Spain

SamsungNew Business digital proposals

Madrid

Samsung

Madrid Area, Spain

CampofrioOscar MayerMasterCardPromPeru - Brand Country PerúMicrosoftBanco SantanderSpanish Public Treasury

Madrid Area, Spain

Microsoft (Windows Live Hotmail, Windows)LGUmbroDieselSegittur (Turespaña)

Madrid Area, Spain

Strategic planning and management of digital communication and marketing plans (Display advertising, Affiliation Marketing, Social Networks, Online Stores, Web Sites, Newsletters, etc.).Creative process collaboration.Project planning, management and control.Brief reception and internal translation.Creative and development teams management.

Caracas, Venezuela

Creative development and execution of promotional activities, events, sales promotion, sampling, guerrilla, BTL, press conferences, seminars, conventions, etc.General Production for special projects.Lead a production unit able to attend the needs and requests of the account unit and clients in an efficient manner, ensuring adherence to the proposals developed and offered to the client and their objectives.Client brief and objectives reception.Planning all activities related to the production department and its personnel.Evaluation of tasks in the unit, setting goals and objectives for individuals and for sub-units of the department.Establishment of processes and standards in the production department.Management relations and negotiations with suppliers and partners.Design and control of budgets for projects and items.Evaluation and project reports for clients and internal use.

Caracas, Venezuela

BTLConcept, management and implementation of BTL and non traditional advertising activities (promotional marketing, online marketing, events, guerrilla, new media, outdoor media, etc.) for agency´s clients and potential new clients, according to marketing or communications objectives.Brief and objectives reception.Client presentations development.Hiring and monitoring freelance producers.Manage relationships with suppliers and partners (brief delivery, control, budgeting, planning, administration, evaluation, etc.).3D graphics displays of BTL proposals. ONLINEOnline Media buying, planning, negotiations and monitoring.Campaign management for on-line media.Suppliers and developers Management.

Event Production.Coordination of special events at the camp facilities or outside locations.Coordination, and supervision of staff during the summer season and events.Selection and training of staff.Budgeting, presentations and reports for clients.Control of Suppliers.Experience in group management, teamwork and leadership.Knowledge and application of tools for facilitating small group processes in education, or informal groups based on experiential education.Planning, monitoring and enforcement of the summer season. Member of the organization since 1996.

Creating, designing, conceptualizing and executing events, promotional, comunication (internal & external) or strategic activities for different clients according to needs, objectives and requests.Budgeting.Coordinate logistical and production. Monitoring and controlling the production staff, talent, suppliers and technical development during the events.Assist the Area Manager in the administrative control of the department.

Writing press releases and announcements with information obtained from our clients for informative, strategic, proactive or reactive in nature and corporate information.Development of content for corporate websites specialized in Technology and Telecommunications. Clipping and analyzing information in newspapers or the Internet within the interest of our clients for delivery in the press briefing and daily or weekly basis.Assistance in coordinating communication campaigns for clients.

Coordination of all departments and areas involved in the conduct of advertising and audiovisual production (direction, art, suppliers, production assistants, etc.) Production Manual developing for commercial and audiovisual production to be submitted to clients and agencies.Control, selection and casting and scouting locations and actors. Assistant Director

Digital 2.0 Communications, Communications & Internet

Magister In Promotional Marketing, Marketing, Below The Line, Sales Promotion, Events. Communications

Licenciado En Comunicación Social. Comunicaciones Corporativas, Marketing & Advertising

Education record