"Find what you can do best that renders service to others and do it with all your might." - Earl NightingaleSomehow, someway, I landed an important seat at the table along side our nation’s most dedicated educators, fundraisers, administrators, philanthropists, and advocates in the role of marketing strategist, creative thinker, and trusted advisor. The clients I serve are joined by their steadfast belief that their organization’s mission will save something worth saving, advance something worth advancing, protect something worth protecting, or serve something that’s critically important to serve...not for themselves, but for others, for the greater good. When I tell clients, “You all are busy doing the work, the real work, the work that matters...we just focus on how that work is being communicated and marketed, and how your story is told. And we get that,” they respond with kind affirmation. I’m inspired that they confidently say, “Alberto, stop it. We know enough to know that how we communicate what we’re doing is as important as the work we do. We respect your broad, deep, and time-tested understanding of how, when, and to whom to communicate the good work that our organization is engaged in. Additionally, we admire how you and your team remain refreshingly creative, hyper-informed, steadfast, and responsive in your counsel of our business.”Professionally, I lead a communications agency, Stinghouse Advertising. Credentials, I have a few. I list them here on LinkedIn.In the end, clients save me a seat at their table because they embrace my expertise and the values we share. Like them, I just want to help make this crazy world much better than we found it. We have a lot of work to do.