- Target analysis and content definition based on user demographics and habits.- Creation of editorial plans from conception to validation and editing of individual posts. - Drafting and adapting copy to complement the content created for the social platforms to ensure consistency and unity of expression on the different channels (Instagram, TikTok, Facebook, Pinterest and Twitter). - Constant monitoring of emerging industry trends and best practices in social media and content creation. - Community coordination and management through social responses, sentiment monitoring and KPI evaluation. - Creation of advertising campaigns, defining creativity, budget and timing. - Implementation and optimisation of sponsored ads on Meta Business Suite and TikTok Ads Manager by target profiling and calibrated budget management. - Attended Fashion Week in Milan, Paris and London to create video content for social channels. Identification and management of influencers to initiate brand advocacy actions. - Analysis of key social metrics and preparation of reports to monitor campaign performance and activate corrective strategies.

- Evaluation and analysis of opportunities, risks, strengths and weaknesses by performing a SWOT Analysis to define strategic brand objectives.- Analysis of competitors operating in the market.- Development of brand identity focused on garment production through upcycling.- Design and execution of marketing strategy for social media platforms.- Content creation to communicate brand identity on various social platforms.- Monitoring engagement to identify high-performance ideas and campaigns for scalability.

- Analysis of business opportunities in the beauty sector for the launch of a new technology in the market.- Market and competitor analysis on social media.- Strategic conception and executions of content aimed at men’s beauty routines. - Support for the deployment of advertising strategy on social media channels.

- Study of disputes, drafting of deeds, contractual agreements related to intellectual property and participation in hearings.