Alberto Piras Email & Phone Number

Torino, Italia

In the role of Country Manager for the Spain, Portugal and Latin America markets, I carry out the following functions:- Definition of the Business Unit strategy- Reporting of the economic results of the Business Unit, reporting directly to the CEO- Direct management of a team of 8 professionals, distributed between the Turin and Madrid offices- Management of the Across branch in Madrid, consisting of an office of 4 people and constantly expanding- Direct management of the commercial team, dictating the strategy and commercial direction- Direct management of the most important customers in terms of billing for the Business Unit- Analysis of the economic, qualitative and quantitative results of the campaigns activated within the Business Unit- Direct management of the affiliation team, with a focus on the acquisition of new traffic sources available on the market as well as on the management and enhancement of existing ones- Supervision and strategy definition of cross-country traffic channels within the Group: Native, Programmatic, SEM, Social Media, SMS, Voice Call- Supervision and management of the technical and creative aspects of the campaigns, in close collaboration with the dedicated teamsThanks to the work done over the years, the Business Unit I manage has gone from 0% to 30% of turnover within the Group, reaching a result of over €5M in 2022.The team I manage has reached 8 people, with the additional support of the cross-country teams present within the group: Native, Programmatic, SEM, Social Media, SMS, Voice Call, Creatives, Developers.

Torino, Italia

In the role of Business Developer in charge of the Spain, Portugal and Latin America markets, I was responsible for building the Group's customers portfolio from scratch in the aforementioned markets.To carry out this task, I focused on the analysis of the most economically relevant markets in the mentioned countries, on an accurate research and digital analysis of the user's behavior and the needs of the same in everyday life to intercept the products and services suitable for a lead generation activity.The commercial activity was focused on acquiring new customers but also maintaining them, with a view to a New Business role combined with Post Sales, which allowed me to create a strong, stable and personal relationship with my customers.The results of this activity were the increase from 0 to 35 customers of the Group's portfolio within 6 months and the related results in terms of turnover which led to the opening of a Business Unit dedicated to Spain, Portugal and Latin America managed by me.

Barcellona, Spagna

Barcelona

I'm focused in the acquisition, retention and activation of new affiliates and partnerships through the implementation of programmes across networks and direct publishers.A crucial part of the role is to negotiate the best deals with affiliates and to build strong and solid working relations with them with the aim of focusing on maintaining low cost per acquisitions and positive return on investments.Moreover, it's needed to constantly look at new ways to improve conversion rates for affiliate traffic and to track and report on affiliate performance in order to assess the quality of traffic and identify potential opportunities of optimization.I work hard to reach daily, monthly and annual ROI and CPA targets, plus I am always involved in getting a better and consistent knowledge of competitors and industry changes in trends, innovations and common practices.

Barcellona, Spagna

Increased Facebook followers by 120% and total Facebook reach by 70% through the creation and management of marketing campaigns, brand promotions and product lines for our brands on different sites (Blogs, Facebook, Twitter, Instagram, Pinterest, more) and languages (Spanish, Italian, English, French, German, Portuguese), monitoration of the progresses using web analytic tools.In order to achieve these aims, I have managed a multi-cultural team of 3-4 people.Increased site traffic and conversion KPIs using targeted SEO strategies, incrementing the interaction with the user and through online marketing campaigns, leading to generation of leads and value for the company.Management of paid marketing tools as Facebook ADS, with defined budgets, in relationship with objectives of profitability for the brands, using external platforms in order to analyze and control the investments.Creation of an internal network with other creatives in the company, like marketing, public relations, legal, etc. to coordinate the campaigns with other initiatives within a company work to fit in to the overall marketing and promotional goals of the organization. Creation of external networks with active users and influencers on the web in order to get new customers and provide a better service to the existing ones, implementing this creation through the combination of strategies and actions among the five verticalized brands we work with (Miscota, Biuky, Kidits, Carethy, Wellindal)

Barcellona, Spagna

Responsibilites:• Marketing tasks to breach into foreign markets• Customer service management• Affiliation programs• Face real business situations and interact with other culture/ages people on a B2B and B2C base• Pricing• Identification and implementation of advertisement in different cultural markets

Messina, Italia

During my apprenticeship at Cooperativa ReteAbile, I had the opportunity to work for a company concerned in the recycling field with a focus on selling pneumatic presses to reuse garbage for commercial and household clients as well.It was a short but intense experience and during it I've been responsible for setting marketing strategies in order to operate with commercial clients, responsibile for selling pneumatic presses used to compact garbage and, moreover, concerned in the analysis of market data regarding clients to develop networks in B2B markets.I've learnt a lot about recycling but, above all, I made experience about operations within a commercial company like this and how to set a competitive marketing plan in order to succeed in a market often not well-known (expecially in Italy) like that. With this experience I've had the possibility to deploy my skills and knowledge in a practical field with a clear demonstration of the results connected with my actions.The reason why I left this work position was simply that the period of apprenticeship requested by the university ended after a month but I really liked this experience.

Messina, Italia

During this experience as agent in Fire SpA (company concerned with financial activities supporting the banking system) I've had responsibilities about the analysis of market data regarding clients in order to develop networks in B2B markets, use of debt collection procedures and direct contact with debtors.The possibility to understand and apply debt collection procedures allows me to better know how the banking system in general works, expecially about the debtor side.I've left this job after 6 months because I prefered to focus on my studies in order to perform even better in the future on this working field thanks to more skills and competencies that only studies can give you.

Master Of Science (Msc), Management, Merit

This AMBA accredited Master in Management provides with broad-ranging management knowledge and skills alongside critical insight into how.

Erasmus Programme, Marketing/Marketing Management, General

During the first semester of 2012, while I was studying for my Bachelor Degree, I had the incredible opportunity to live and study.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General, 110/110 Magna Laude

Activities and Societies: Erasmus experience ( September 2012 - February 2013): Cracow (Poland) - Cracow University of EconomicsThe.