Motor (Car) Services team head, within Consumer Marketing area at RACC. We manage marketing of loyalty services as Telepeaje ViaT RACC (automatic payment in toll motorways and parkings), Car Sales to RACC affiliates, telecom offer RACCtel+ (home internet & TV &mobile telephony for families) and some other value added services. Business plan, communication budget for campaigns (offline and digital) and service operation responsible. Internal and external sales channels coordination, trade marketing and sales support. Strong focus in results and business KPIs, with sound results in performance of these services the past years, in revenues, users and customer satisfaction. Experience in team management, in the past and nowadays.Open-minded and innovative professional in business models and processes, results by through monitoring and rapid response to changes and unforeseen situations. Flexible and accustomed to change and demanding projects of short and medium term.

Marketing area at RACC, Loyalty department, marketing manager of both Telepeaje ViaT RACC (automatic payment in toll motorways and parkings) service and RACC Mobile Telecoms services for consumers. Business plan, communication budget for campaigns (offline and digital) and service operation responsible. Internal and external sales channels coordination, trade marketing and sales support. Strong focus in results and business KPIs, with sound results in performance of both services the last years, in revenues, users and customer satisfaction.

RACC Mobile service customer acquisition and loyalty programme management. Internal and external sales channels coordination. Off and online communication campaigns responsible. Trade marketing and sales support for commercial operations. Strong focus in results and business KPIs.

Definition, launch and management of the portfolio of Bluetooth wireless products and solutions of the company.Pricing policy management: product cost control and sales margings assurance. Market intelligence and competitive benchmark.Sales support for product information, training and sales promotion.

Team leader of product managers, responsible of Multimedia Image and Video on demand & Television services: team coordination, service innovation and definition, market research, competitors’ analysis, service promotion and pricing plans, business plan and revenue assurance and follow up. Sales force / Customer Service training and internal areas coordination (Technology & IT).Third party (TV, right tenants, media agencies) agreements responsibility for image and television contents and services.Before, product manager responsible of launch of 1st mobile TV series worldwide (2005), team leader of launch of consumer market 3G value added services in Amena/Spain (2004) and also multimedia MMS services (2002).

Participant in the start-up company XFERA, 4th licenced UMTS mobile operator in Spain. Messaging (mailbox, mobile email, instant and unified messaging) and multimedia mobile services responsible in the Value added services Area (Contents & Portals).Responsability for service innovation and definition, market investigation, promotion and pricing, product launch coordination and business plan and revenues.

Strategy analist for Direct Access solutions in British Telecom Spain in the Corporate Planification Area. Project coordination for access solutions deployment based on geo marketing intelligence. Coordination of geo marketing analysis group.Previously product manager for voice services in the consumer area, indirect sales channel.