Leading Performance globally for the Direct to Consumer business of Ab InBev, focusing on LATAM, Europe & Brazil.Developing strategy for Ecommerce ventures across the globe.

Led Finance & Operations of a B2C Ecommerce that delivers in less than 45 minutes cold beer at fair prices (current TaDa Delivery) in LATAM.While in position the business was launched in 10 markets (including Mexico, Argentina, Colombia, Peru & Ecuador) growing from 0 to Million Orders delivered to consumers every year.

Developed and executed a plan that grew the business to thousands of subscribers and millions in revenue.

Moved to Sao Paulo (Brazil) to co-found a new beverage subscription service of FMCG, validating desirability, viability & feasibility of the business.

Expanded business to the rest of South America (with focus on Chile & Uruguay).

Launched and led the Ecommerce Key Account business of Argentina, driving beverage Ecommerce sales and Ab Inbev market share on top online stores.

Piloted & implemented an Ecommerce B2B solution in Buenos Aires that enables customers to purchase beverages directly from the company at any time of the day.Developed and was part of the team that launched a B2C Ecommerce store of beer and merchandising giving access to millions of consumers in Argentina to Ab InBev's global portfolio.

Rotated focus areas of the company as Sales, Marketing, Solutions & Supply, 1 month in each.Assigned to a 5-month project in Sales: piloted, developed, and implemented a new route-to-market to be able to attend B2B customers outside established delivery hours.