Alberto 'Bob' Sutton

Alberto 'Bob' Sutton Email and Phone Number

Head of Revenue and Commercial Operations @ Mantis-AI
Kirkland, WA, US
Alberto 'Bob' Sutton's Location
Greater Seattle Area, United States, United States
Alberto 'Bob' Sutton's Contact Details

Alberto 'Bob' Sutton personal email

n/a
About Alberto 'Bob' Sutton

Instrumental and versatile marketing executive with over fifteen years of experience in business technology and servicesLed organizations through fast-growth, progressive rounds of funding and successful exits, including a public companyMarketed to multiple audiences, segments and categories, problem-solving for optimal strategy, execution, tactical mixProactive player in leadership teams, steering strategic decisions and influencing the increase in company valuationCommitted to hire and develop talent, while building reputable and dedicated teams that "get it and get it done"Tenacious to inspire curiosity, initiative, collaboration, data-driven accountability and vision alignment across groups___RESULTS▪ Demand: cases of growing leads 30% every 1 to 3 months, improving conversion 70%, outperforming goals by 200%▪ Pipeline: accelerated marketing sourced contribution to sales in every company, generating up to 75% of bookings▪ Profitability: 'land & expand' programs reduced CAC 20%, raised average deal 50% and tripled customer lifetime value▪ Budget: do-more-with-less diligence to run lean teams and optimize CPL, ROI and mix of paid, earned & organic media▪ Awareness: examples of tripling share of voice, doubling social followership and increasing brand awareness in 60%▪ Analysts: inclusions in Gartner's Cool Vendors, MQs and book. Awards and accolades from major and boutique firms▪ Brand: message repositioning and identity redesign that substantiated category pitch, vision buy-in and price premium___Specialties (Led managers, directors, and VPs of functions):▪ Product Marketing ▪ Product Management ▪ Competitive Intelligence ▪ Market Research▪ Corporate Communications (Marcomm) ▪ Creative Studio, Tradeshows & Brand Design▪ Content Marketing ▪ Digital Marketing, SEM, SEO, PPC & Social Media▪ Demand Center & System Operations ▪ Field & Channel Regional Marketing▪ Partner Program & Strategic Alliances ▪ Technology Evangelism▪ Voice of the Customer Program ▪ Customer Engagement Marketing___Skills:▪ Positioning & messaging ▪ Market segmentation ▪ Personas and verticals targeting ▪ SaaS pricing & growth motion▪ Digital strategy & investment mix ▪ Lead generation ▪ Sales enablement ▪ Marketing systems implementation▪ Brand & website redesign ▪ Product launch & go-to-market orchestration ▪ Project & campaign management▪ Board reporting & presentations ▪ Briefings for investors ▪ Planning, forecasting & budgeting ▪ Analysts, media & public relations ▪ Events speaking & C-suite sales calls

Alberto 'Bob' Sutton's Current Company Details
Mantis-AI

Mantis-Ai

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Head of Revenue and Commercial Operations
Kirkland, WA, US
Website:
isportistics.com
Employees:
28
Alberto 'Bob' Sutton Work Experience Details
  • Mantis-Ai
    Head Of Revenue And Commercial Operations
    Mantis-Ai
    Kirkland, Wa, Us
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  • Globant
    Client Partner (Manage Clients From The Iteris And Briteris Acquisition)
    Globant
    Kirkland, Wa, Us
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  • Iteris Consultoria E Software
    Head Of Customer Relations, North America (Briteris & Cap Procurement)
    Iteris Consultoria E Software May 2020 - Present
    Sao Paulo, Sp, Br
    Briteris [briteris.com] is a nearshore software development company, specialized in global industries and the payments/fintech sector. Clients hire our talented people to extend IT teams, build core systems and deliver timely on pressing initiatives. With 12 years in business and a team of 500, our holding, Iteris Brazil, has custom-developed thousands of cloud, web and mobile applications for BI, Process Automation, and Customer Lifecycle.CAP Procurement [ProcurementThatFlows.com], from our Tech Innovation Labs, is an adaptable Process Management Suite. CAP streamlines workflow and helps bring spend under management and into compliance. Quick, easy, flexible.
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  • Isportistics
    Private Investor And Interim Head Of Business Development For North America
    Isportistics Mar 2019 - Present
    São Paulo, Sp, Br
    iSPORTiSTiCS is a smart sports video platform (SSVP) in the cloud. It brings AI, analytics and machine learning to sports video production and distribution. Leagues, federations, teams, rights owners and advertising brands use iSPORTiSTiCS to better engage audiences, dazzle fans and monetize content. It's all simple and elegant. iSPORTiSTiCS takes the video you captured and applies computer vision and image interpretation algorithms. They recognize the field of play, athletes actions, objects trajectories and audio cues. The technology then formats video outputs with automated highlights, autocorrected framing, augmented tags, ads and media insertion, as well as statistical and tactical analysis. What's incredible, is that it all works even with conventional camera equipment, without the need for complex and costly infrastructure. We work with sports leaders in roles of brand marketing, fan development, content production, broadcasting media and coaching staff. They love their newly gained agility to produce volume and quality of engaging content, at low cost and reduced effort. iSPORTiSTiCS makes it possible for any event and sport, large or small, to get the deserved coverage and reach, while providing extraordinary video content and experiences to fans.
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  • Synton Group
    Founder And Cmo Advisor
    Synton Group Jan 2018 - Present
    My own practice working with CMOs, CROs and CEOs of startups and growth-stage companies, helping them navigate the challenges in each round of funding. Projects and results in areas of:▪ Interim Head of Sales: expanding Briteris in North America. Filled a multimillion-dollar pipeline ▪ Interim Business Development: closing deals for iSPORTiSTiCS (AI-computer vision in sports) ▪ Interim CMO: built marketing for an AI fintech startup. Achieved 8X faster leads velocity▪ Investment & Advisory: funding and accelerating a few dozen B2B startups via 9Mile Labs▪ Marketing Strategy: rolled-out product launches, channel programs, competitive intelligence ▪ Go-to-Market Execution: enhanced digital experiences, content, campaigns, sales enablement▪ Customer Lifecycle: improved onboarding, training, adoption, renewals and upsell – to grow ARR▪ Operations & Scorecard: modernized clients' martech stacks and approach to KPIs management
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  • Onvia
    Svp Marketing - (Nasdaq: Onvi) Acquired By Deltek
    Onvia Feb 2016 - Feb 2018
    Seattle, Wa, Us
    Leads intelligence, analytics and sales acceleration workflow for B2G clients selling to public sector ▪ Increased the marketing sourced contribution to sales from 28% to 75%, passing goal by 200%▪ Helped triple the company’s valuation in 2 years, towards a successful exit▪ Repositioned the brand identity and message, rallying constituents around the articulated vision▪ Ran best-performing programs for premium content, launch events, sales enablement and SEO ▪ Reduced CAC in 20% and increased client bookings in 30%, via renewals & upselling▪ Repositioned the brand identity and message, rallying constituents around the articulated vision▪ Increased brand awareness in 60% and expanded media pull for vertical content and research
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  • Pyramid Analytics
    Vp Of Global Marketing
    Pyramid Analytics Nov 2014 - Feb 2016
    Amsterdam, Nl
    Sequoia-backed analytics platform to scale user-friendly & governed BI in the enterprise▪ Increased marketing contribution to pipeline from 13% to 45%, overachieving MQL goal by 55%▪ Refined messaging and personas targeting, increasing lead quality and doubling leads’ deal size▪ Doubled web traffic and optimized balance between PPC and organic traffic▪ Tripled social media engagement, followership, and inbound traffic to website and blog▪ Secured and promoted analyst accolades: Dresner’s #1 award, BARC, Gartner MQ fastest dot
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  • Nintex
    Vp Of Marketing
    Nintex Jan 2010 - Oct 2014
    Bellevue, Washington, Us
    World leader in workflow automation software and low-code application platform▪ Increased marketing sourced opportunities by 4X and win conversion by 70%. ▪ Lowered the cost of customer acquisition (CAC) and tripled the customer lifetime value ▪ Raised average deal size in 50%, increasing cross-selling attachment and mix of premium SKU▪ Influenced praise from Gartner (Cool Vendor), Forrester (top ISV) and IDC (BPM innovation)▪ Reduced partner ramp-up time, reached 1,000 partners in 90 countries and brought $16M in pipe▪ Drove regional field marketing programs that expanded bookings in Latin America by 400% ▪ Contributed to growing company’s valuation 10X, through rounds of funding and PE exitRoles and Promotions:VP of Marketing (Apr 2013 - Oct 2014)VP of Product Management and Product Marketing (Jul 2012 - Mar 2013)Director of Product Marketing (Jan 2011 – Jun 2012)Director of Sales and Global Alliances (Jan 2010 – Dec 2010)
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  • Microsoft
    Global Sr. Product Manager
    Microsoft Aug 2001 - Nov 2009
    Redmond, Washington, Us
    Windows server and tools in US subsidiary, then SharePoint and Office global headquartersOwned the launch of SharePoint Services (WSS 3.0) leading an extended team of 30▪ Oversaw positioning & messaging, feature scoping, localization, AR/PR and field compensation▪ Doubled account penetration and reached 3 million downloads of the ‘fantastic 40 app templates' ▪ Secured 220 partner showcase apps and activated the hosting channel with 180% license growth▪ Awarded ‘Best Enterprise Collaboration Software’ by AIIMLed the global go-to-market for Windows and Exchange Servers▪ Generated $40M in revenue (12X ROI), migrating legacy and competitors' installed base▪ Pioneered programs for IT Pros and Developers to evaluate and migrate to the Microsoft stack ▪ Achieved license growth of up to 120% via channel campaigns with Intel, OEMs, SIs and VARs▪ Forecasted the server hardware market for planning and quarterly Wall Street expectation setting
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  • Verticalnet
    Product Manager / Marketing Intelligence Analyst
    Verticalnet 2000 - 2001
    Us
    B2B marketplace, acquired by BravoSolution, now part of Jaggaer’s procurement suite▪ Produced product roadmaps, competitive analysis, sales aids and channel alliances plans
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  • Pwc
    Manager Consultant For Global Projects
    Pwc 1997 - 1999
    Gb
    International consulting, subsequently incorporated to IBM Services▪ Led a team of 20 to implement SAP and workflow, in a $15 Million engagement▪ Drafted into the Elite Team to assure cross-project quality and coach consultants
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  • Ernst & Young
    Sr. Consultant
    Ernst & Young 1994 - 1997
    London, Gb
    Management consulting services▪ Reengineered vertical sales processes for 85% cycle time reduction and $2M profit increase▪ Implemented SAP, activity-based costing (ABC), and strategic planning, in multiple industries
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  • Amcham: American Chamber Of Commerce
    Business Development Assistant
    Amcham: American Chamber Of Commerce 1992 - 1993
    Non-governmental organization stimulating commerce between Brazil and US▪ Sold corporate memberships, attaining 145% over quota

Alberto 'Bob' Sutton Skills

Product Management Enterprise Software Cloud Computing Product Marketing Saas Cross Functional Team Leadership Competitive Analysis Management Strategic Partnerships Entrepreneurship Start Ups Strategic Planning Marketing Business Development Sharepoint Analytics Lead Generation Program Management Marketing Strategy Business Process Leadership Go To Market Strategy Software As A Service Partner Management Project Management E Commerce Sales Enablement Sales Process Requirements Analysis Ms Project Digital Strategy Microsoft Office Sharepoint Server Thought Leadership Positioning Product Launch Marketing Information Systems Analyst Relations Media Relations Forecasting Budgets C Level Presentations Website Updating Brand Management Field Marketing Voice Of The Customer End User Training Marketing Operations Content Marketing Marketing Communications

Alberto 'Bob' Sutton Education Details

  • The Wharton School
    The Wharton School
    Marketing And Ecommerce
  • Escola Politécnica Da Usp
    Escola Politécnica Da Usp
    Escola Politecnica (Poli)
  • Colégio Bandeirantes
    Colégio Bandeirantes
    Sciences
  • Escola Dinâmica
    Escola Dinâmica

Frequently Asked Questions about Alberto 'Bob' Sutton

What company does Alberto 'Bob' Sutton work for?

Alberto 'Bob' Sutton works for Mantis-Ai

What is Alberto 'Bob' Sutton's role at the current company?

Alberto 'Bob' Sutton's current role is Head of Revenue and Commercial Operations.

What is Alberto 'Bob' Sutton's email address?

Alberto 'Bob' Sutton's email address is bo****@****box.com

What is Alberto 'Bob' Sutton's direct phone number?

Alberto 'Bob' Sutton's direct phone number is +142526*****

What schools did Alberto 'Bob' Sutton attend?

Alberto 'Bob' Sutton attended The Wharton School, Escola Politécnica Da Usp, Colégio Bandeirantes, Escola Dinâmica.

What are some of Alberto 'Bob' Sutton's interests?

Alberto 'Bob' Sutton has interest in Microsoft.

What skills is Alberto 'Bob' Sutton known for?

Alberto 'Bob' Sutton has skills like Product Management, Enterprise Software, Cloud Computing, Product Marketing, Saas, Cross Functional Team Leadership, Competitive Analysis, Management, Strategic Partnerships, Entrepreneurship, Start Ups, Strategic Planning.

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