Alberto 'Bob' Sutton Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Sao Paulo, Sp, Br

Briteris [briteris.com] is a nearshore software development company, specialized in global industries and the payments/fintech sector. Clients hire our talented people to extend IT teams, build core systems and deliver timely on pressing initiatives. With 12 years in business and a team of 500, our holding, Iteris Brazil, has custom-developed thousands of cloud, web and mobile applications for BI, Process Automation, and Customer Lifecycle.CAP Procurement [ProcurementThatFlows.com], from our Tech Innovation Labs, is an adaptable Process Management Suite. CAP streamlines workflow and helps bring spend under management and into compliance. Quick, easy, flexible.

São Paulo, Sp, Br

iSPORTiSTiCS is a smart sports video platform (SSVP) in the cloud. It brings AI, analytics and machine learning to sports video production and distribution. Leagues, federations, teams, rights owners and advertising brands use iSPORTiSTiCS to better engage audiences, dazzle fans and monetize content. It's all simple and elegant. iSPORTiSTiCS takes the video you captured and applies computer vision and image interpretation algorithms. They recognize the field of play, athletes actions, objects trajectories and audio cues. The technology then formats video outputs with automated highlights, autocorrected framing, augmented tags, ads and media insertion, as well as statistical and tactical analysis. What's incredible, is that it all works even with conventional camera equipment, without the need for complex and costly infrastructure. We work with sports leaders in roles of brand marketing, fan development, content production, broadcasting media and coaching staff. They love their newly gained agility to produce volume and quality of engaging content, at low cost and reduced effort. iSPORTiSTiCS makes it possible for any event and sport, large or small, to get the deserved coverage and reach, while providing extraordinary video content and experiences to fans.

My own practice working with CMOs, CROs and CEOs of startups and growth-stage companies, helping them navigate the challenges in each round of funding. Projects and results in areas of:▪ Interim Head of Sales: expanding Briteris in North America. Filled a multimillion-dollar pipeline ▪ Interim Business Development: closing deals for iSPORTiSTiCS (AI-computer vision in sports) ▪ Interim CMO: built marketing for an AI fintech startup. Achieved 8X faster leads velocity▪ Investment & Advisory: funding and accelerating a few dozen B2B startups via 9Mile Labs▪ Marketing Strategy: rolled-out product launches, channel programs, competitive intelligence ▪ Go-to-Market Execution: enhanced digital experiences, content, campaigns, sales enablement▪ Customer Lifecycle: improved onboarding, training, adoption, renewals and upsell – to grow ARR▪ Operations & Scorecard: modernized clients' martech stacks and approach to KPIs management

Seattle, Wa, Us

Leads intelligence, analytics and sales acceleration workflow for B2G clients selling to public sector ▪ Increased the marketing sourced contribution to sales from 28% to 75%, passing goal by 200%▪ Helped triple the company’s valuation in 2 years, towards a successful exit▪ Repositioned the brand identity and message, rallying constituents around the articulated vision▪ Ran best-performing programs for premium content, launch events, sales enablement and SEO ▪ Reduced CAC in 20% and increased client bookings in 30%, via renewals & upselling▪ Repositioned the brand identity and message, rallying constituents around the articulated vision▪ Increased brand awareness in 60% and expanded media pull for vertical content and research

Amsterdam, Nl

Sequoia-backed analytics platform to scale user-friendly & governed BI in the enterprise▪ Increased marketing contribution to pipeline from 13% to 45%, overachieving MQL goal by 55%▪ Refined messaging and personas targeting, increasing lead quality and doubling leads’ deal size▪ Doubled web traffic and optimized balance between PPC and organic traffic▪ Tripled social media engagement, followership, and inbound traffic to website and blog▪ Secured and promoted analyst accolades: Dresner’s #1 award, BARC, Gartner MQ fastest dot

Bellevue, Washington, Us

World leader in workflow automation software and low-code application platform▪ Increased marketing sourced opportunities by 4X and win conversion by 70%. ▪ Lowered the cost of customer acquisition (CAC) and tripled the customer lifetime value ▪ Raised average deal size in 50%, increasing cross-selling attachment and mix of premium SKU▪ Influenced praise from Gartner (Cool Vendor), Forrester (top ISV) and IDC (BPM innovation)▪ Reduced partner ramp-up time, reached 1,000 partners in 90 countries and brought $16M in pipe▪ Drove regional field marketing programs that expanded bookings in Latin America by 400% ▪ Contributed to growing company’s valuation 10X, through rounds of funding and PE exitRoles and Promotions:VP of Marketing (Apr 2013 - Oct 2014)VP of Product Management and Product Marketing (Jul 2012 - Mar 2013)Director of Product Marketing (Jan 2011 – Jun 2012)Director of Sales and Global Alliances (Jan 2010 – Dec 2010)

Redmond, Washington, Us

Windows server and tools in US subsidiary, then SharePoint and Office global headquartersOwned the launch of SharePoint Services (WSS 3.0) leading an extended team of 30▪ Oversaw positioning & messaging, feature scoping, localization, AR/PR and field compensation▪ Doubled account penetration and reached 3 million downloads of the ‘fantastic 40 app templates' ▪ Secured 220 partner showcase apps and activated the hosting channel with 180% license growth▪ Awarded ‘Best Enterprise Collaboration Software’ by AIIMLed the global go-to-market for Windows and Exchange Servers▪ Generated $40M in revenue (12X ROI), migrating legacy and competitors' installed base▪ Pioneered programs for IT Pros and Developers to evaluate and migrate to the Microsoft stack ▪ Achieved license growth of up to 120% via channel campaigns with Intel, OEMs, SIs and VARs▪ Forecasted the server hardware market for planning and quarterly Wall Street expectation setting

Us

B2B marketplace, acquired by BravoSolution, now part of Jaggaer’s procurement suite▪ Produced product roadmaps, competitive analysis, sales aids and channel alliances plans

Gb

International consulting, subsequently incorporated to IBM Services▪ Led a team of 20 to implement SAP and workflow, in a $15 Million engagement▪ Drafted into the Elite Team to assure cross-project quality and coach consultants

London, Gb

Management consulting services▪ Reengineered vertical sales processes for 85% cycle time reduction and $2M profit increase▪ Implemented SAP, activity-based costing (ABC), and strategic planning, in multiple industries

Non-governmental organization stimulating commerce between Brazil and US▪ Sold corporate memberships, attaining 145% over quota

Mba, Marketing And Ecommerce

Bachelor Of Science In Industrial Production Engineering December, Escola Politecnica (Poli)

High School, Sciences

Education record