• Roles: All encompassing from identifying profitable niches, negotiating with suppliers, international importation and logistics, to successful launch through organic positioning, paid ads (Amazon Ads), and product improvement.

• Roles: Managed acquisition and retention of clients in SEO, SEM and in multidisciplinary ad hoc projects (contests), including auditing,organic optimization both in-page authority E-A-T, analytics, and reporting for organic and paid search results (Google Ads). Conducted periodic or proactive benchmarking of main competitors and developed corrective strategies.• Accounts: Iberdrola, Janssen, AXA, BMW, Toyota, L’Oreal, Garnier, Banca March, Michelin, HP, Movistar, Axa, Michelin, among others.• Major achievements: Achieved and exceeded the goals of most clients, retaining their loyalty.

• Roles: Managed budget control and online actions for customer acquisition and retention in the online channel, including online media, CRO, and content marketing.

• Roles: Conducted profitability analysis, customer typology (CRM), and optimization strategies to meet annual budget goals.

• Roles: Managed the web channel budget for Spain, overseeing investment and KPIs, and was responsible for coordinating media strategy, including direct media buying across various channels (SEM, Affiliation, RTB, Display, eMailing, Social Media) and through international agencies. I was in charge of web analytics and campaign optimization based on conversion results (CRO), ensuring campaigns were effectively optimized. Additionally, I coordinated with the Design, Technology, and CRM departments for campaign launches, customer analysis, segmentation, and targeted actions. I also provided support and interaction with other countries in the group, sharing best practices and insights for improved performance across markets.• Major achievements: Exceeded web revenue goal for 3 consecutive years (budget of over 12 million €/year).

• Roles: Managed web acquisition for Spain and Portugal, reporting directly to the Media Manager.• Major achievements: Launched web acquisition (new media, campaign metrics, etc.) in Spain and Portugal. Until then, all ad investment was focused on off-line media.

• Roles: Handled client acquisition and maintenance, and orchestrated media plans across display, SEM, SEO, email marketing, and affiliation.• Major achievements: Notably established a new client portfolio, secured top-tier clients, and launched a profitable new media channel, canalfranquicias.com, significantly boosting company revenue.