TLC Web Solutions is a 22 years old (yup, you read that right: twenty-two) full-service digital agency, based in Genova. Google Partner – and many other earned of the field certifications – TLC could be described as a post-digital agency, well before the term post-digital was even introduced, meaning that it has anticipating the times since its birth (a time when – ready? Google was one year old and Facebook were yet to born!)For this and many other reasons I can't be quiet about the… Show more TLC Web Solutions is a 22 years old (yup, you read that right: twenty-two) full-service digital agency, based in Genova. Google Partner – and many other earned of the field certifications – TLC could be described as a post-digital agency, well before the term post-digital was even introduced, meaning that it has anticipating the times since its birth (a time when – ready? Google was one year old and Facebook were yet to born!)For this and many other reasons I can't be quiet about the fact that my very first job for TLC was the repositioning of their own brand and website: I created the “Think. Listen. Change.” concept which, far from staying a pay-off under the logo, has turned strategic thinking into the cornerstone of TLC’s working method. Visit www.tlcws.com to know more (or, well, trust me!).Hitherto, in the role of creative director I created a few pitch-winning campaigns, all based on good old umbrella-concepts, copy-strategies and rationale docs. This approach has proved invaluable at making all digital materials stick to the concept, thus ensuring a truly integrated communication. Some brands I worked on: Basko, Esaote, ESI, Vandermoortele, Gruppo Boero, Prestiti Faidate, Tognana, Gruppo Raina, Polti, La porta dei Sapori, Rigenforte, Alifood, Aloefresh, Aloedermal, Salmoigrahi & Viganò, Rimorchiatori Riuniti, Lagfood, Fedidy, Guardiani della Costa (Costa Crociere) and Babbo Natale (joking, just wanted to check you were reading) Show less

I advise and supervise – sometimes personally executing it – the communication and corporate identity for the world award-winning 5L stars Grand Hotel Tremezzo, including its exclusively managed Villa Sola Cabiati breathtaking property. I recently curated for them the communication and e–commerce launch of their brand "Sense of Lake".www.grandhoteltremezzo.com

For this visionary agency I had the honour of signing one of latest TV spot for Calzedonia, starring the Holliwood queen Julia Roberts – and an institutional spot of Portobello Group, interpreted by soccer legend Francesco Totti. I've been active on other agency's clients such as Juventus, Rolling Stone, RS Production, Hyppocrates, several. My roles in Dreamer & Makers vary from creative direction, to new business, strategy creation and – last but not least – to the "HolyTriad": Team… Show more For this visionary agency I had the honour of signing one of latest TV spot for Calzedonia, starring the Holliwood queen Julia Roberts – and an institutional spot of Portobello Group, interpreted by soccer legend Francesco Totti. I've been active on other agency's clients such as Juventus, Rolling Stone, RS Production, Hyppocrates, several. My roles in Dreamer & Makers vary from creative direction, to new business, strategy creation and – last but not least – to the "HolyTriad": Team building, Management and Inspiration: something I truly believe in and love doing. Show less

Luxury fashion sector. A most interesting and enriching experience in the field of Visual Merchandising, on virtually all the fashion luxury brands one can think of. My role was in-house creative director, which encompassed ideating and directing the execution of both communication and window-shop design concepts.

Fashion Luxury sector - Concept, design and creative direction (art & copy) of various international print campaigns and BLT materials (brochure, look-books, and so on), collaborating with world-wide famous photographer Pierpaolo Ferrari.

Diesel, Dolce&Gabbana, Bric’s, Budweiser, Alfa Romeo, Pompea, GHC, more.

Ideation of two twin disruptive TV and Cinema commercials "What do you think of if I say Camel?" plus various print subjects. I was mono-client in the role of creative director for JTI (Japanes Tobacco International) who owned the brand Camel and Winston.

Commercials: Bolt 2 in 1, BancaIntesa (1st italina banking group), Wind (Telecommunication), Sensodyne, SlimFast, Pringles. Campaigns, pitches and working nights on many other other clients. And, well – a lot of fun.

TV Commercials: Müller, Radio Italia Network, Barilla, Polaroid, Accenture, more.A few words on Müller Yogurth campaign: mine was the very-launch campaing in Italy of the today superfamous brand; literally no-one knew it when we received the brief. Given a mission of 3% the accomplishment after 6 months was 14% and almost immediate market leadership: a real case history in recent Italian advertising which - beside some prizes – has, I'm proud to say, been discussed in several… Show more TV Commercials: Müller, Radio Italia Network, Barilla, Polaroid, Accenture, more.A few words on Müller Yogurth campaign: mine was the very-launch campaing in Italy of the today superfamous brand; literally no-one knew it when we received the brief. Given a mission of 3% the accomplishment after 6 months was 14% and almost immediate market leadership: a real case history in recent Italian advertising which - beside some prizes – has, I'm proud to say, been discussed in several doctoral dissertations and even conquered a place in museums, thanks to the painter Mimmo Rotella (who uses scraped billboards as medium, choosing only the ones who – to his judgement – had succeded entering italians' collective imagination). The campaign claim "Fate l'amore con il sapore" (sort of "make love to/with flavour" is by far the longest surviving claim in italina advertising (still adopted to these days). Show less