Alberto Trueba Email & Phone Number

Mexico City, CDMX, MX

• 💻 Day-to-day work
• Managed syndicated market research projects across different industries and Latin American countries, overseeing vendors, budgeting, payments, and timelines.
• Collaborated closely with the sales team on our top accounts in the region to identify commercial opportunities, recognise areas for improvement, and develop client engagement activities.
• Presented insights in national and international forums and to existing and potential clients, contributing to developing strategic client partnerships and driving business expansion.
• Training junior staff and vendors on qualitative and quantitative research methods, conducting interviews and developing strategic content.❤️ People activities
• CSR Champion in Mexico: Led the planning and implementation of CSR activities in the Mexico City office and managed the company's regional semi-annual donations.

• 💻 Day-to-day work
• Conducted research on FMCG industries in Mexico, both primary and secondary research, including interviews with industry leaders, analysis of public sources, and utilisation of internal tools such as e-commerce data.
• Handled global customer queries as a member of the Snacks Industry Team, and was also responsible for implementing global data checks and improving global industry research.
• Designed and created strategic content, including industry country reports, blog posts, and global company profiles.❤️ People activities
• CSR committee member in Mexico: Planned and implemented CSR and team-building activities.
• ERG Social Mobility co-chair in the Americas: Led initiatives across the Americas to promote the visibility, inclusion, and professional development of individuals from diverse economic backgrounds, ensuring equal.

Mexico

• Focused on driving commercial sales by establishing and maintaining relationships with retail customers, businesses, construction companies, and other wholesalers. Designed and executed a comprehensive business plan.
• Developed a B2C business model to market custom furniture and decorations, with both physical and online presence in 5 states of Mexico.
• Achieved 92% customer satisfaction over two years of service, with a ~250% increase in sales in the second year of operations while managing four direct reports.🏠 Distribuidora Trumex
• Developed a B2B and B2C business model to market construction-related goods, with a presence in 8 states of Mexico.
• Achieved ~USD 500,000 in sales in the first year of operations while managing eight direct reports.

Bachelor'S Degree, Chemical Engineering

Activities and Societies: • Teaching assistant in the Mathematics Department, assisting with Differential Calculus, Integral Calculus.

Diploma In Finance, Finance, General

Diploma In Marketing Management, Marketing/Marketing Management, General

Capstone project: Export strategies of Mexican artisanal products to the European Union based on the Fair Trade initiative and using the.