💻 Day-to-day work• Managed syndicated market research projects across different industries and Latin American countries, overseeing vendors, budgeting, payments, and timelines.• Collaborated closely with the sales team on our top accounts in the region to identify commercial opportunities, recognise areas for improvement, and develop client engagement activities.• Presented insights in national and international forums and to existing and potential clients, contributing to developing strategic client partnerships and driving business expansion.• Training junior staff and vendors on qualitative and quantitative research methods, conducting interviews and developing strategic content.❤️ People activities• CSR Champion in Mexico: Led the planning and implementation of CSR activities in the Mexico City office and managed the company's regional semi-annual donations.• ERG Multigenerational co-chair in the Americas: Designed and executed activities and policies in line with company values and objectives to enhance intergenerational relationships between employees.🏆 Recognitions• Awarded with the "Euromonitor's Golden Standard 2023" recognition for best representing the values of the company in the Mexico City office.• Awarded the global prize for the "Social Action Challenge 2023" for my contribution to the CSR team, where I had the opportunity to travel to Siem Reap, Cambodia, representing the company in collaboration with our partner organisation, Just a Drop.

💻 Day-to-day work• Conducted research on FMCG industries in Mexico, both primary and secondary research, including interviews with industry leaders, analysis of public sources, and utilisation of internal tools such as e-commerce data, consumer and industry surveys, and sustainability data. • Handled global customer queries as a member of the Snacks Industry Team, and was also responsible for implementing global data checks and improving global industry research. • Designed and created strategic content, including industry country reports, blog posts, and global company profiles.❤️ People activities• CSR committee member in Mexico: Planned and implemented CSR and team-building activities.• ERG Social Mobility co-chair in the Americas: Led initiatives across the Americas to promote the visibility, inclusion, and professional development of individuals from diverse economic backgrounds, ensuring equal opportunities within the company.

Focused on driving commercial sales by establishing and maintaining relationships with retail customers, businesses, construction companies, and other wholesalers. Designed and executed a comprehensive business plan, managed a team, and oversaw administrative activities.🪞 Lumina Diseño• Developed a B2C business model to market custom furniture and decorations, with both physical and online presence in 5 states of Mexico.• Achieved 92% customer satisfaction over two years of service, with a ~250% increase in sales in the second year of operations while managing four direct reports.🏠 Distribuidora Trumex• Developed a B2B and B2C business model to market construction-related goods, with a presence in 8 states of Mexico.• Achieved ~USD 500,000 in sales in the first year of operations while managing eight direct reports.