1. Developed and executed strategic plans for Casino and High-value marketing, gaining leadership approval through Annual AOP and Game Plan decks.2. Led collaboration with Casino Operations and Analytics, optimizing offer segmentation, product merchandising, and promotional cadence using consumer data.3. Managed net-new requests, collaborating with Casino Operations to support secondary units, extending reach to past guests and driving New-to-Brand acquisition efforts.4. Drove initiatives to expand the Casino database, including lapsed guest reactivation, look-alike consumer data mining, and engagement campaigns.5. Partnered with Loyalty, Credit Card teams, and financial partners to target and promote products, optimizing merchandising and promotion strategies.6. Served as a key stakeholder in cross-functional collaborations to maximize ROI and optimize consumer journey.7. Oversaw targeted marketing initiatives with a $7.6M budget for Casino & High Value programs, leveraging test & learn optimization methods.8. Fostered a cross-functional team of two Casino & High Value marketers, emphasizing communication, operations, and analysis for continuous learning.

• Manage and develop the tactical email campaigns for over 99 markets supporting up to 8 languages.• Leverage database analyses and campaign performance data to optimize programs, determine optimal direct marketing contact strategy, set up A/B testing, reduce costs and maximize return on investment• Accurately assess the success/financial impact of all email campaigns• Ensure flawless execution and delivery by developing creative assets for emails and webpages• Ensure the development of operational and booking attribution reports to monitor performance including open rate, click through rate, conversion rate, revenue per 1000 send, revenue per campaign, etc.• Analyze and build reports for campaign performance for international markets.

• Acquire local and regional businesses and advertising agencies• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals• Develop and deliver advertising and marketing campaigns, and media plans• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

• Design and develop dynamic and interactive websites that ensure high traffic, page views and user experience using HTML/CSS and JavaScript.• Ensure accessibility of site for visually impaired using semantic HTML and JavaScript. • Debug and troubleshoot tickets with minimal supervision • Optimize sites for usability, search engine optimization and accessibility.• Develop the back-end area of over 630 websites. • Frequently worked with Canva and other design sties to create custom elements. • Develop front end area for e-commerce websites.• Meet with clients to discuss their expectations, needs and costs. • Give clients weekly updates on the development process and sent demos. • Fix bugs from existing websites and implemented enhancements that significantly improved web functionality and speed.

• Assisted clients in creating/reviewing scripts needed for software deployment, maintenance, monitoring, and remediation. • Responded to customer inquiries and assisted in troubleshooting and resolving challenges.• Completed detailed reports listing requests to technical assistance, steps taken to resolve them, and the specific dates/individuals involved.• Acted as the initial point of contact for concerns from clients or other employees.• Organized and documented files pertaining to different client projects.

- Acquired the skills to implement the coding languages, frameworks, and databases like HTML, CSS, Javascript, React.js, MongoDB, Express, Node.js, as well as Git and Github.- Collaboration with the UX/UI teams on the design, research, and implementation while using Sketch and Invision.- Completed 2 projects as well as multiple smaller projects.

- The ability to upsell and transition warm leads into actual sales- Excellent time management and communication skills- Area management of multiple employee accounts.- Direct in home sales.- Execute the AT&T Promise and deliver excellent service to multiple accounts and territories of customers.

Execute store’s implementation of The AT&T Retail Promisei. Execute store initiatives related to sales, service, and customer experienceii. Meet and exceed assigned customer experience and reputation, sales and service, revenue and productivity targetsiii. Create a work environment where motivated people can exceliiii. Coach personnel on “opportunities” with key sales and reputation metrics, recognize teams on positive performance against key sales and reputationv. Perform role plays with personnel on a regular basis to improve interactions with customersvi. Demonstrate the right customer behaviors defined by Delivering an Extraordinary Experience• Facilitate weekly personnel training/educational sessions as directed by Store Manager• Monitor Customer Experience Dashboard• Resolve or escalate appropriately any billing or service issues• Deliver the right customer experience by assisting with management of the store, customer coordination, the welcome and wait time process, supporting the team and assisting sales personnel with customer transactions• Consistently demonstrate excellent leadership and coaching skills

Acquire new business through cold calls. door knocking, and approaching all perspective customers.Meet all quota for company and self-generated sales for the week/monthArrive promptly at customers’ homes and build a lasting relationshipLearn about all products, systems, and each specific style installed at homes and businessesSpeak and consult with multiple people while networking different areas for new business opportunities.

Develop and attain customer experience and sales objectives for the store.Sell all products and services offered, making sure to keep up to date with the latest, reaching, and surpassing my goals for each month.Maintain knowledge of competitive offers and provide critical feedback to store manager.Provide efficient, courteous customer service and ensure an extraordinary customer experience.Handling service inquiries from customersHandle all administrative aspects of the sale including completing customer contracts, warranties, pulling products from inventory, accepting payments, and filing the completed orders.

Started as a bagger and quickly moved my way up.As a Cashier, attended to customers friendly and unfriendly with the upmost professionalism.Fast Learner and would easily do any job that was required from manager duties to any responsibilities.Always clean and friendlyCustomer Service Representative where I had to do much of everything. I took over upper scale jobs with great responsibility. Always completed all my tasks with great success.