Genomic Research & TestingSNP Therapeutics is a research based genomics company with a focus on issues in metabolism that contribute to diseases and other health related issues. SNP Therapeutics evaluates each patients' genome and translates it into meaningful, actionable information by utilizing the companies proprietary custom genetic test and algorithms. Collaborated with BOD, CEO, IT, bioinformatics, nutrigenomics experts, and marketing agencies to launch an innovative precision nutrition product for perinatal care. Led the development of the brand, genetic testing, HIPAA-compliant reporting platform, and DTC and HCP marketing funnels for nutrigenetic prenatal solutions.• Spearheaded the creation of a genetic health risk assessment report and the implementation of a secure AWS cloud platform to analyze encrypted genetic data, providing actionable insights for consumers and healthcare practitioners.• Developed the GenateTM Test and Nutrition Platform to incorporate genetic variant testing into perinatal nutrition, enabling women to address metabolic nutrient deficiencies for healthier fertility, pregnancy, and postpartum outcomes.• Directed a multi-channel marketing strategy, including paid search, SEO, social media, influencer outreach, email, programmatic content, and podcast campaigns to boost consumer engagement.• Streamlined website optimization, affiliate platforms, and agency management to align with brand objectives and performance metrics.• Integrated telemedicine, EHR referral systems, FSA/HSA lookup and treatment plan integration with Fullscript to enhance practitioner adoption and product sales.

• Health Products Marketing Consultancy. Hospital System Formulary Strategy and Execution. Medical Food• Consumer Product Marketing. Retail Distribution and Marketing Promotion.

• Managed global B2B marketing for health product manufacturer with vertical integration of Omega-3 sales worldwide.• Developed marketing automation and segmentation strategy for multiple group companies and product segments.• Spearheaded new corporate branding and communication strategy in EU and NA markets for The KD Pharma Group.

• Led commercial launch of Premium Omega3 product via Direct Response, E-commerce, Retail, and Health Care Professional Channels.• Managed digital marketing engagement for acquisition, lead nurture, and customer retention.• Oversaw new creative development for long and short form advertising.• Responsible for P&L, forecasting, and analytics dashboard.

• Developed new Omax3 brand identity and collaborated with key opinion leaders to differentiate products in the market.• Spearheaded creative team to create innovative marketing strategies for consumer health products.• Managed investor presentation deck and corporate communication for road show presentations to potential investors.

• Led Brand Communication and Corporate Communication efforts for The Quigley Corporation, including Quigley Pharma Subsidiary Communication.• Managed Investor Relations presentations, road shows, and press releases to enhance company visibility.• Represented the company at conferences to promote brand awareness and attract potential investors.

In my role as Director of Marketing and Public Relations at The Quigley Corporation, I was responsible for leading brand marketing initiatives for the COLD-EEZE brand and its extensions in the Cough Cold FDM market. I collaborated with retailers to create and implement promotional marketing strategies, while also overseeing research and development for Children's Product and Nasal Spray Brand Extensions.

• Led marketing communication efforts for consumer, retail, and healthcare professional sectors at The Quigley Corporation.• Managed product branding and promotional budgeting to drive brand awareness and sales growth.

Responsible for Advertising and Public Relations for New Cough Cold Product COLD-EEZE®- Established Marketing Infrastructure and processes for start-up- Liaised with Retail Sales Team for retail in store marketing efforts