Supervised onboarding and training of 100+ commission-earning sales representatives. Executed launch, training, and enablement of all new sales tools. Measured and analyzed sales performance to identify skill gaps and establish best practices. Engineered and organized implementation of automated outbound sales processes to maximize efficiency and enhance accuracy of sales and outreach data. • Utilized knowledge of sales tools, implementing best practices and reducing manual tasks 80%.• Leveraged improvisational training, building confidence and empathy in sales representatives.• Taught "Winning Discovery" and "Value Selling" models to account executives (AE) and field representatives, decreasing average sales cycle 22% and increasing conversion rate 18%. • Designed and implemented streamlined version of sales development representative (SDR), inside sales representative (ISR), and Account Executive (AE) training / onboarding programs, which expanded class size 400%, cut graduation time 33%, and strengthened ramp period quota attainment from 50% to 100%. • Orchestrated continued coaching and development for team of 18 SDRs through group and 1-on-1 coaching sessions, multiplying team quota attainment from average of 60% to 80%. • Executed career pathing program that led to promotion of 6 SDRs.• Developed omni-boarding program to accommodate classes of up to 30 new hires• Led design effort for all training material, increasing employee engagement across all commission- earning roles and MEDDPICCC certifications for 100% of full cycle sales representatives.

Conducted project oversight and spearheaded sales for Herby's by Travis Barker. Developed and executed sales marketing strategies for multiple celebrity-endorsed virtual brands. Managed, trained, and enabled team of 6 account executives. • Authored company wide sales outreach cadences, fostering average prospect engagement of 17%.• Created and implemented training program for all sales representatives, allowing for sales team expansion of 300% in 2 months.• Oversaw full sales cycle for enterprise level deals, closing multiple 6-figure accounts. • Negotiated with food vendors, lowering price of supplies and raising profit margins 4%, which could be allocated as incentive to reluctant enterprise companies. • Employed sales methodologies for lead qualification, follow up, and customer engagement, maintaining conversion rate of 7% throughout tenure.

Directed outbound business development. Averaged ~365 calls, 16 conversations, and 3 meetings per week. Qualified inbound leads. Developed and implemented best practices across team. • Developed cadence messaging, account-based campaign strategies, and co-authored SDR handbook, elevating prospect engagement 6% and meetings set 36%. • Adopted 80/20 outreach personalization strategy and maintained average of 90%+ quota attainment throughout tenure.• Worked closely with account executive through full sales cycle and assisted in closing on roughly $1.4M in new business revenue. • Led team in dials, personalized email engagement, and new business revenue, sharing experience through training opportunities.