Chief Revenue Officer (Cro)
CurrentElementalTV, founded in 2020, and headquartered in Pasadena, CA, is pioneering the next era of ad tech with innovations that drive revenue opportunities in the CTV landscape.Our proprietary technology, VISTA, fuses key DSP, DMP, and SSP features to power new revenue opportunities for publisher sales teams. VISTA is revolutionizing campaign activation and audience engagement for CTV publishers by helping them unlock an audience-centric revenue model that connects with their audience, anywhere across CTV, to maximize yield, efficiency and performance.Demand Side Platform (DSP): Elemental TV's DSP is a sophisticated software platform that enables advertisers and agencies to purchase and manage digital advertising inventory across a variety of channels and formats including CTV. It provides a centralized hub where advertisers can tap into an expansive and comprehensive range of ad inventory from streaming TV publishers, applications, and ad exchanges, collectively comprising 97% of CTV households.MMP Integration: The first leading ad management platform that offers Outcomes-based measurement, delivering campaign metrics like ROAS and Cost Per Action. Our CTV to Mobile product features our QR tracking platform which can observe conversions from impressions to visits to actions. This allows us to integrate with third-party MMP platforms with very little work on the part of the advertiser or publisher. We also partner with leading data providers to deliver campaigns across a household device graph to maximize the reach of our DSP.