- Making great product fits, great promotional program, great partnership deals & accurate distribution channel by OTB method. Providing the brand experience to fans as closely as possible by creative product development.- Responsible for store development. Leading the opening of retail stores, working with landlords and interior agencies. Preparing the operations team and collaborating with the marketing team. - Leads all promotional program, product planning, channel distribution strategy & B2B relationship.

Brand management strategy. Leads creatives teams, responsible for promoting, trade marketing & digital marketing. Managing and responsible for marketing activation.

Responsibility for shaping the marketing strategy, brand development & event. Creating and delivering marketing campaigns to build brand awareness and drive leads. Lead creative teams & digital marketing teams.

Partnering with Brand Manager to manage and responsible for all marketing activities related with the brand, such as advertising, media planning, trade promo, store activation, community marketing. Supervise designer & merchandising teams in order to make products and allocations to suit market demand.

Responsible to create content, research, strategize and integrated it with all digital assets by campaign driven & Develop plan for digital paid promotions