Albert Valero Email & Phone Number

Greater La Coruña Area

A Coruña, Galicia, Spain

A Coruña, Galicia, Spain

Logistics, analytics and digital transformation projects

A Coruña Area, Spain

- Managed an early-stage startup with strong technological / data focus in deep neural networks and natural language processing for automatic text summarization and text classification.- Developed Deep Neural Network business solutions for:o Product-based keyword search recommenders for improved e-commerce conversion on mobile.o Data based input predictors to reduce funnel friction introduced by web forms.- Achieved 13k+ monthly visitors (70% SEO, 30% SEM), generating revenue from digital banners and affiliated marketing.- Hired 3 people in the Product Development and Technology Management roles.- Managed development teams and freelancers in India, Ukraine, Russia, Chile and Spain using Agile methodologies.- Co-authored Harvard Business Review France article on impact of online reviews on e-commerce (https://bit.ly/2G7o13R)- Advisor to the Government of UAE on:o Strategy and Operations (people, process and technology) to improve effectiveness and efficiency KPIs.o Introduction of Analytics, Machine Learning and AI practices into product development and operations

London, United Kingdom

- Managed a ~$5M/year budget (technology and consulting) to both run and optimize marketing operations.- Defined and managed the Marketing Technology vision, strategy and product roadmap across EMEA, being the regional owner for a ~$20M budget / 3 year global marketing digital transformation program including:o Leverage of CRM data and machine learning models to enable end-to-end, customer centric, profitable communications in order to improve activation, upselling, cross selling and retention.o Development of in-house segmentation and targeting engines for real time, in-session, marketing messaging.o Process streamlining to ensure marketing compliance and optimize cost, speed and quality.- Drove product build vs. buy analysis, including performance, usability, technical, information security and legal feasibility, providing recommendations to global marketing technology steering committee.- Selected for PayPal global Emerging Leadership Program (4-week program with 80 global selected leaders).- Hired and managed a team of 4 people in a highly dynamic and competitive job market.

London, United Kingdom

- Delivered innovation in marketing products on paid, shared and owned channels in 4 sub-regions across technology, people and process including:o Internal knowledge sharing platform to improve team productivity by up to 30% (for support functions).o Data tracking to enable cross-channel/device marketing attribution models, user profiling and smart messaging.o Website analytics and multivariate testing to understand top performing assets and customer behavior.- Led selection and onboarding of new vendors from RFI to operations integration in EMEA including Email Service Provider (34% reduction on cost per email sent) and Web and Mobile App analytics (20% reduction in cost per acquisition). - Awarded the PayPal Top Achiever Award and Spot Award for outstanding strategic and tactical performance.

Shanghai

Barcelona Area, Spain

- Responsible for new gaming and betting product analysis, development and deployment, reporting to Executive Board. Cross-functional coordination of internal departments (Engineering, Operations, Marketing, IT, R&D, Legal and Finance). Halved time to market of new products.- Coordination of technical operations unit (15 people based in Cochin, India). In charge of team in-sourcing process (recruiting and consolidation of the team).- Responsible of continuous internal improvement program. Managed projects to set up a business intelligence solution to improve customer data accessibility for Marketing and Operations and data analytics to improve Marketing Campaigns (among others). Projects resulted in increased free-to-paying customer conversion and retention rate.

Barcelona Area, Spain

- Training and mentoring Junior Project Managers- Preparing professionals to take PRINCE2 Certification Exam

Barcelona Area, Spain

- Lead functional analyst and presales support. Established a BI division in the firm. Increased revenues from BI customers by 150% YoY by actively pushing new business solutions to customers using market intelligence and cross-selling with other departments.- BI Project Manager with P&L responsibility. Mentored and increased profitability of people in the unit by 30% YoY by targeting training to present and future needs and streamlining processes.

Barcelona Area, Spain

- Technical project management of R&D project on integrated image, sound and metadata for intelligent contents in computer, TV and smartphone. - Enhanced TV prototype development coordinator (joint venture effort with Telefonica, Mediapro, Havas Media and Ministry of Science and Innovation). Exceeded objectives for 2 consecutive years.

Barcelona Area, Spain

- Software Developer of Value Added Services (VAS) over Intelligent Networks services development for telecom operators in Africa and Middle East.- Proactively took ownership and responsibility over the entire production cycle (RFS – Development – Testing – Deployment).- Member of the 24x7 support service for Intelligent Networks services. Improved the deployment process in my unit by reducing time between tests and simplifying deployment documentation.

Mba International Exchange Program, Business Administration And Management, General

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: • Co-founder of CEIBS Innovation Club- “La Caixa” scholarship for academic excellence and leadership potential..

Nanodegree, Computer Vision / Deep Reinforcement Learning

Prince2, Project Management

Course, Product Management In Technology Innovation

Activities and Societies: Tech Talent Development

Postgraduate Degrees In Competitive Intelligence And Roadmaps In Innovative Projects, Product Planning, Honors

Master Of Science (M.Sc.), Telecommunication Engineering

Activities and Societies: Master Thesis in the Chair of Communication Networks RWTH-Aachen, Germany about "Implementation and evaluation.