Logistics, analytics and digital transformation projects

- Managed an early-stage startup with strong technological / data focus in deep neural networks and natural language processing for automatic text summarization and text classification.- Developed Deep Neural Network business solutions for:o Product-based keyword search recommenders for improved e-commerce conversion on mobile.o Data based input predictors to reduce funnel friction introduced by web forms.- Achieved 13k+ monthly visitors (70% SEO, 30% SEM), generating revenue from digital banners and affiliated marketing.- Hired 3 people in the Product Development and Technology Management roles.- Managed development teams and freelancers in India, Ukraine, Russia, Chile and Spain using Agile methodologies.- Co-authored Harvard Business Review France article on impact of online reviews on e-commerce (https://bit.ly/2G7o13R)- Advisor to the Government of UAE on:o Strategy and Operations (people, process and technology) to improve effectiveness and efficiency KPIs.o Introduction of Analytics, Machine Learning and AI practices into product development and operations

- Managed a ~$5M/year budget (technology and consulting) to both run and optimize marketing operations.- Defined and managed the Marketing Technology vision, strategy and product roadmap across EMEA, being the regional owner for a ~$20M budget / 3 year global marketing digital transformation program including:o Leverage of CRM data and machine learning models to enable end-to-end, customer centric, profitable communications in order to improve activation, upselling, cross selling and retention.o Development of in-house segmentation and targeting engines for real time, in-session, marketing messaging.o Process streamlining to ensure marketing compliance and optimize cost, speed and quality.- Drove product build vs. buy analysis, including performance, usability, technical, information security and legal feasibility, providing recommendations to global marketing technology steering committee.- Selected for PayPal global Emerging Leadership Program (4-week program with 80 global selected leaders).- Hired and managed a team of 4 people in a highly dynamic and competitive job market.

- Delivered innovation in marketing products on paid, shared and owned channels in 4 sub-regions across technology, people and process including:o Internal knowledge sharing platform to improve team productivity by up to 30% (for support functions).o Data tracking to enable cross-channel/device marketing attribution models, user profiling and smart messaging.o Website analytics and multivariate testing to understand top performing assets and customer behavior.- Led selection and onboarding of new vendors from RFI to operations integration in EMEA including Email Service Provider (34% reduction on cost per email sent) and Web and Mobile App analytics (20% reduction in cost per acquisition). - Awarded the PayPal Top Achiever Award and Spot Award for outstanding strategic and tactical performance.

- Responsible for new gaming and betting product analysis, development and deployment, reporting to Executive Board. Cross-functional coordination of internal departments (Engineering, Operations, Marketing, IT, R&D, Legal and Finance). Halved time to market of new products.- Coordination of technical operations unit (15 people based in Cochin, India). In charge of team in-sourcing process (recruiting and consolidation of the team).- Responsible of continuous internal improvement program. Managed projects to set up a business intelligence solution to improve customer data accessibility for Marketing and Operations and data analytics to improve Marketing Campaigns (among others). Projects resulted in increased free-to-paying customer conversion and retention rate.

- Training and mentoring Junior Project Managers- Preparing professionals to take PRINCE2 Certification Exam

- Lead functional analyst and presales support. Established a BI division in the firm. Increased revenues from BI customers by 150% YoY by actively pushing new business solutions to customers using market intelligence and cross-selling with other departments.- BI Project Manager with P&L responsibility. Mentored and increased profitability of people in the unit by 30% YoY by targeting training to present and future needs and streamlining processes.

- Technical project management of R&D project on integrated image, sound and metadata for intelligent contents in computer, TV and smartphone. - Enhanced TV prototype development coordinator (joint venture effort with Telefonica, Mediapro, Havas Media and Ministry of Science and Innovation). Exceeded objectives for 2 consecutive years.

- Software Developer of Value Added Services (VAS) over Intelligent Networks services development for telecom operators in Africa and Middle East.- Proactively took ownership and responsibility over the entire production cycle (RFS – Development – Testing – Deployment).- Member of the 24x7 support service for Intelligent Networks services. Improved the deployment process in my unit by reducing time between tests and simplifying deployment documentation.