Albert Vidal More Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona Area, Spain

Lead the product portfolio transition towards convenience segments. Company Priority #1. Responsible for a team of 3: • Lead multifunctional team of product development using Agile methodologies (Design Sprint) • New standards in communication campaigns (on/off) • Creative solutions to balance innovation & core business (growth per year >30%) • Consumer segmentation and activation plans • Member of the company strategy team • Presentations to Board and European Management Team • Development of demand predictive models with >95% accuracy in volatile environment (Covid)

Barcelona

Expert and internal point of reference in Shopper Marketing, GTM, Category management, Shopper Research and POS activation. Responsible of a team of 2:• Responsible for all Shopper Research and activation plans• Internal training in Shopper & Category management (>150 trainees) • Go-to-market strategy (On/Off) for new product launches • Member of the E-commerce and Digital Marketing Team • Data Analytics: Development of breakthrough data analytics software to improve decision taking processes • Dotted line of +20 people in local Trade Marketing departments.

Barcelona Area, Spain

Several responsibilities within Sales for 4,5 years managing all kind of accounts: Regional, National (Hypermarkets, Supermarkets), Cash & Carry as well as responsible for new business: Hardware stores, DIY, Electro, E-commerce. Responsible of a team of 4: • New client openings accounting for 5% of company turnover: Worten, MediaMarkt, Amazon, BricoDepot, AKI, Q+, Ehlis.• Definition of the commercial policy: Price List, assortment, coordination with sales force and promotional plan for new channels (Electro, DIY, Hardware stores, E-commerce) • 10 products at Amazon #1 position• Annual growth above company average both in Sales and Margin• Secondary placement and commercial pressure record in assigned clients, i.e.: Makro, ElCorteInglés, Condis • Category management programs resulting in 6% sell out increase

In charge of 50% of company portfolio for ES and PT. Responsible of 3 people:• Accomplished market leadership (ES and PT) for several categories through marketing mix changes: Price, Promotion, Assortment ranking and distribution. • Double Scourers market share in 2 years both in ES and PT • Creation and launch of local products that are now number 1 in Europe in their respective categories, thanks to trend identification and anticipation. • Communication campaigns and media plans: TV + Digital • Leadership of a project together with factory to improve efficiency: Improvement of 15p.p.

Master'S Degree, Master In Digital Business

1.- Strategy and marketing in the digital era: Digital marketing, Agile methodologies, business model & canvas. 2.- Innovation and Design.

Master Of Science In Marketing, Marketing

Ade