A seasoned Growth Marketing and Demand Generation leader for more than 15 years (with 5 years at a startup), my aspirations remain as passionate as ever. I have lived and worked across Southeast Asia (Malaysia, Thailand, Indonesia, Philippines and Singapore) so I am familiar with the complexities of navigating regional and in-country responsibilities and functions.I enjoy combining creative and analytical thinking in order to unlock innovative yet effective opportunities and collaborate across the business (especially with marketing, sales and technology teams) to design and orchestrate impactful, targeted marketing campaigns, as well as other data driven initiatives that bring tangible measurable value. I am proud of the following successes:♦ For a leading financial institution (Malaysia), completed an award winning CRM and Marketing Transformation engagement - Implemented Best Practice Campaign Management Process and rolled out customer focused Event Based Marketing (EBM) triggers. - Consequently, the bank leaped forward from a traditional product marketing environment to a true EBM environment where multiple step, multi-channel channel campaigns are triggered from a finance event trigger library and automated to ensure customers receive timely and relevant offers♦ For a leading tax free shopping services provider, grew membership base (Asia-Pacific) for their loyalty programme with steady state acquisition of 35k members monthly and sustained 65% monthly active status of subscriber base. Additionally, service campaigns have surpassed industry benchmarks for open and clickthrough rates.♦ For a leading financial institution (Singapore) , responsible for project management and rollout of marketing automation capabilities enterprise-wide leveraging IBM Unica campaign platform in phased approach based on agile methodology across all customer touch points for consumer business. Re-engineered existing business processes to fulfill management objectives i.e - Decreased campaign turnaround time, - Greater accountability of campaign direct responses- Improved resource allocation and streamlining of campaign operational processes