Albert Yang Email & Phone Number

Los Angeles, CA, US

Detroit, Michigan, US

• Migrated the app tracking from Google Analytics to Segment, resulting in real-time data, improved data quality, and enhanced user segmentation and personalization capabilities
• Managed the in-house AB testing platform, enabling product managers to create, run, and measure experiments with ease and efficiency.
• Planned and executed the product roadmap for multiple product verticals, ensuring alignment with business goals and customer needs.
• Built the customer 360 data platform that supported cross-functional teams with better business strategy and user targeting.

Lehi, Utah, US

• Created alignment across product and data organizations for cross-team roadmap planning
• Collaborated with cross-functional teams including engineering, product design, sales, and customer support to develop new product features from concept to launch
• Conduct product research to prioritize feature development and gain buy-in for initiatives that require significant investment or change management efforts.
• Design experiments to drive product direction with iterative innovation and measurement
• Develop measures of product data quality, maintain metrics, and own data collection to present insights to product leaders and executives to drive strategic improvement
• Identify important opportunities for our users and business to remove barriers to product adoption, retention, engagement, and monetization

Bellevue, WA, US

• Work with CRM team, Operation team, and CX team to deliver insights and data visualization strategies that directly support key business drivers
• Design and execute AB test to evaluate the effectiveness of new strategic initiatives
• Utilize API and ETL skills to map data from various sources, built self-serviced dashboards for users with no technical background to perform exploratory data analysis
• Define optimal data models (both predictive and prescriptive) to provide more complex research and analysis to support business operations and present findings to management

Palo Alto, CA, US

• Tracked, analyzed and interpreted trends in seasonal sales and inventory data to free up over 240k inventory budget.
• Built demand forecasting time series models in R to provide forecast value to meet 95% service levels.
• Researched different market trends across Asia-Pacific to provide analytical support to new product launch for financial analysts.

Culver City, California, US

• Mined in-game data and user data with SQL to manage game metrics for user segmentation.
• Developed interactive dashboards with Tableau for the client to gain insights on user behavior and provide recommendations for user’s personalization strategies.
• Proposed insight to address dynamic game difficulty balancing and find the perfect balance between users’ experience and profitability.
• Collaborated with game teams and product managers to manage in-game sales, CRM programs, seasonal content, economy, and user traffic.
• Effectively communicated relevant KPIs and updates to key stakeholders twice a week.

Chiyoda-ku, Tokyo, JP

• Implemented effective retention strategies and content; Increased ROI (drive 7% growth of official SNS account followers) and reduce churn rate by 17%.
• Developed brand awareness and curated online content for LINE TV website's main page that enhanced click-through rates by 12%.
• Provided analysis and recommendations through KPIs using data from social platforms and web tools to lead content and posting strategy.

New Taipei City, TW

• Identified target audience and optimized social media tactics using data from Google Analytics.
• Work cross-functionally with product and marketing team; Negotiated and corresponded with tech YouTubers for promotional videos.

Master'S Degree, Business Analytics

Bachelor'S Degree, Management Information System