• Direct and inspire creative teams in crafting B2B assets across digital, print, and video platforms.• Pioneer design strategies for projects of various scales, steering their execution from inception to completion.• Foster synergy with marketing and sales units to devise comprehensive marketing strategies, assess outcomes, and pinpoint avenues for improvement and growth.• Orchestrate the creative team's evolution by nurturing talent, providing guidance, and ensuring delivery excellence, while streamlining workflows and expanding capabilities.• Champion innovation in graphic design, developing novel solutions to challenges and instituting frameworks for efficiency enhancements.

• Aligning goals and incentives across all different functions including branch operations, logistics, customer service, marketing and e-channel teams• Measuring business impact through sales, customer satisfaction and other KPI’s• Experience of turning insight into action to increase customer satisfaction and organisational performance• Responsible for planning and coordinating large scale internal corporate wellness event for the entire Etiqa Malaysia, approximately 1,800 personnel. Acquiring budget, vendor negotiation, plan and execute marketing and communications plan, event registration and post-event reporting. Events activities included: Etiqa Wellness roadshow across east and west Malaysia region for staff health measurements, fitness device distributions, tracking and monitoring of staff health improvements, setup of rewards programs for fitness achievements and many more

• Track and manage project progress and report the status of ETIQA ONLINE initiatives• Run project progress meeting and manage delivery of project deliverables by the project workstreams• Identify issues / gaps / risks faced by the projects and recommends the solutions• Facilitate interlocking meetings which involves cross parties• Project Secretariat of Project Steering Committee• Communicate project progress and provide support to overall project manager in delivering project deliverables

Coordinate and manage the work of creative and technical staff, media managers, and other relevant staff throughout the project. Lead the planning and implementation of digital and social media projects. Develop innovative techniques for using digital media to market products and services. Focused on the 360 digital environment, from the aspect of technical front-end and back-end development, to creative concept development and user experience. Ensure the final product stays within budget and meets quality expectations. Serving clients include Etiqa, TGV, Toyota and more.

Oversaw the delineation of program objectives for client-centric productions, ensuring optimal resource allocation and fostering robust relationships with diverse stakeholders, both internal and external. Spearheaded the coordination of consultants, resource allocation, and utilization to drive efficiency, while nurturing a cohesive, motivated, and high-performing team. Steered key accounts, including Malaysia Airlines, Axiata, Alliance Bank, and Celcom, to sustained success and client satisfaction.

Charged with spearheading the conception and implementation of interactive media initiatives, orchestrating every facet from initial planning and art direction to final execution. Collaborated closely with a diverse team of designers, writers, illustrators, and developers to ensure seamless integration of creative vision and technical prowess. Noteworthy clientele encompassed Celcom, Celcom Escape, Prima, Axiata, and Hennessy.

Execute projects independently, from planning, art direction to execution stage. Handling clients including Celcom, Sepang International Circuit, Sime Darby, Tourism Malaysia & etc.

Collaborated extensively with the Creative Head and the team throughout the project lifecycle, from conceptualization and website architecture to enhancing user experience. Empowered to drive and execute the majority of projects, I also played a pivotal role in spearheading initiatives for award submissions. Noteworthy clientele encompassed Celcom Xpax, CIMB, Sarawak Energy, Telekom Malaysia, and Unza.

Entrusted with the autonomy to independently shepherd projects from conception to fruition, honing my design language skills and expanding my expertise. Notable clientele comprised Canon, Kao, Sharp, Telekom Malaysia, Vads, and Yamaha.

Responsible for planning and executing projects for Murai and All Asia Astro Networks. Worked closely with Art Director and other departments on various projects.

Upon returning from the UK, I embarked on my first role with a small agency, immersing myself in a wealth of learning experiences spanning design to execution. Notable clients during this tenure encompassed Carlsberg Malaysia, CareFree, Celcom Malaysia, GSC, Serene Music, Shiroku, and Tourism Selangor.

Engaged in the creation and upkeep of micro-sites for Samsung projects, marking my initial foray into the advertising industry prior to pursuing higher education in the United Kingdom.