Senior Executive: Communication And Marketing
CurrentStrategy Development.• Oversee the development and implementation of the Integrated Communication and Marketing Strategy aligned to organisational strategy.• Promote the Gautrain Management Agency (GMA) profile both nationally and internationally.• Manage the Integrated Communication and Marketing Strategy.Reputation Management• Build and maintain a strong Gautrain brand• Oversight of the Concessionaire in the application and management of the Gautrain brand.• Assist the GMA in creating and enhancing a sustainable reputation.Stakeholder Management• Manage Gautrain and GMA’s stakeholders, aligned to the strategy and future projects.• Assist the GMA to build and maintain strong relationships with key stakeholder both locally and internationally.• Manage the Gautrain Spokesperson Policy.Partnership Management• Identify possible partners as per the GMA and the Integrated Communication and Marketing Strategies to add value to the stakeholder and customer experience and support a shared value approach.• Manage and support partnership discussions and negotiations to ensure mutually beneficial outcomes.• Manage and maintain good relations with partners to expand on partnerships and grow relationships.Management of Social Investment Programme • Oversee the development of the Gautrain Management Agency SIP strategy.General Management• Oversee the maintenance and adherence to the Communication and Marketing related policies and procedures. • Manage the Communication and Marketing budget and review spend in relation to return on investment.• Ensure sound management of the Communication and Marketing team.• Represent the Communications and Marketing team in MANCO and at Board and board committees.