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Executive marketing leader with 12 years of experience working both agency-side and in-house for Fortune 500 companies such as Nike, Google, Samsung, Solana Foundation, Lamborghini, LVMH, and numerous VC funds and private equity firms. I specialize in creating full-stack brand marketing strategies for Sports, CPG, Lifestyle, Luxury, Web3, Fashion, and Entertainment, blending innovation with authentic, culturally relevant narratives that drive impact.As a VP-level marketer, I lead cross-functional teams—mentoring Directors, Designers, Conceptors, and Business Development professionals—focused on humanizing brands and fostering authenticity. My expertise spans Millennial and Gen Z Marketing, Culture Marketing, Marketing Infrastructure Development, Growth Campaigns, Gamification, Persona Development, and Experiential Marketing.In addition to leading brand strategy, I collaborate closely with a strong network of VC funds, private equity firms like Russell Westbrook Enterprises as well as Fortune 500 C-suites. My work has driven societal and cultural impact through purpose-driven work.Specialties: Brand Strategy, Digital Marketing, User Growth, Partnership Strategies, Social Media, Experiential Marketing, Consulting, Public Speaking, and more.
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Vice President StrategyProspektToronto, On, Ca -
Vp Strategy & GrowthProspekt Oct 2024 - PresentNew York City Metropolitan AreaProspekt is a web and brand marketing consultancy dedicated to helping brands navigate culture, technology, and business with precision. Serving a diverse client base, we provide tailored solutions across enterprise, challenger, and emerging markets, as well as IP and equity ventures. Clients include Samsung, Shopify, Volkswagen, Audi, and Heineken.- proBLUE: Delivering innovative strategies for blue-collar and challenger brands, focusing on grassroots authenticity and growth.-… Show more Prospekt is a web and brand marketing consultancy dedicated to helping brands navigate culture, technology, and business with precision. Serving a diverse client base, we provide tailored solutions across enterprise, challenger, and emerging markets, as well as IP and equity ventures. Clients include Samsung, Shopify, Volkswagen, Audi, and Heineken.- proBLUE: Delivering innovative strategies for blue-collar and challenger brands, focusing on grassroots authenticity and growth.- proBLACK: Partnering with enterprise and Fortune 500 companies to create culturally relevant and impactful marketing solutions.- pro3: Leading brands into web3 and blockchain ecosystems with future-forward, decentralized strategies.- proVENTURES: Developing equity partnerships and special projects to drive transformative ideas and shared growth opportunities. Show less -
Chief Marketing Officer (Fractional)Magnus Capital Nov 2024 - PresentToronto, Ontario, CanadaMagnus Capital is a web3 and crypto assets management fund with a track record of 8-figure investments and successful incubations. By combining strategy, fundraising, marketing, and advisory services, we support the next wave of web3 projects and brands with a people-first approach.- Fundraising: Connecting web3 innovators with venture capital to drive sustainable growth and market impact.- Incubation: Providing hands-on support to develop and scale promising projects from… Show more Magnus Capital is a web3 and crypto assets management fund with a track record of 8-figure investments and successful incubations. By combining strategy, fundraising, marketing, and advisory services, we support the next wave of web3 projects and brands with a people-first approach.- Fundraising: Connecting web3 innovators with venture capital to drive sustainable growth and market impact.- Incubation: Providing hands-on support to develop and scale promising projects from concept to market.- Marketing: Crafting targeted strategies to position brands and projects for success in a decentralized ecosystem.- Advisory: Offering expertise to navigate the complexities of web3 and crypto landscapes while enabling growth and adoption within web2 and web3 audiences. Show less -
Strategy ConsultantLimitless Creative Oct 2024 - PresentToronto, Ontario, Canada -
Vice President Strategy & PlanningLimitless Creative Mar 2023 - Sep 2024Toronto, Ontario, CanadaClients: Nike, Jordan Brand, EA Sports, Lacoste, Rakuten, GURU Energy, Flow Water, Google, Solana, Aptos, Cube Exchange, Russell Westbrook Enterprises, WSS, Footlocker + moreLeading the agency's marketing strategy development for integrated brand campaigns, RFP and pitch process, business development, IP and venture creation in collaboration with VC funds. The VP Strategy oversees the Strategy & Planning function of the agency, and provides executive thought leadership and advisory for… Show more Clients: Nike, Jordan Brand, EA Sports, Lacoste, Rakuten, GURU Energy, Flow Water, Google, Solana, Aptos, Cube Exchange, Russell Westbrook Enterprises, WSS, Footlocker + moreLeading the agency's marketing strategy development for integrated brand campaigns, RFP and pitch process, business development, IP and venture creation in collaboration with VC funds. The VP Strategy oversees the Strategy & Planning function of the agency, and provides executive thought leadership and advisory for CEO's and CMO's across sports, CPG, lifestyle, performance, and web3/crypto industry clients. This role plays a hybrid function into agency partnerships, IP development, and business development to serve as a consultative partner for brand-side C-suites as they develop their marketing mix, calendars, growth campaigns, budgets, and culturally relevant marketing campaigns globally. Show less -
Head Of Brand StrategyLimitless Creative Jun 2020 - Mar 2023Chicago, Illinois, United StatesStrategies for Fortune500 Brands | Culture Marketing | Live Experiences | Content | Innovation | Web3Connecting brands to people and people to brands through digital and IRL experiences. The Head of Brand Strategy oversees the development of insights, storytelling, pitch framework, and early-stage concepts that address client needs through campaigns across various mediums (digital, physical, and partnership activations). This is a hybrid role reporting directly to the CEO for special… Show more Strategies for Fortune500 Brands | Culture Marketing | Live Experiences | Content | Innovation | Web3Connecting brands to people and people to brands through digital and IRL experiences. The Head of Brand Strategy oversees the development of insights, storytelling, pitch framework, and early-stage concepts that address client needs through campaigns across various mediums (digital, physical, and partnership activations). This is a hybrid role reporting directly to the CEO for special projects and IP development owned by Limitless Creative Co. and works between Creative, Business Development, and Accounts teams for consumer-facing activations and campaign development.Responsibilities Include:- Creative Brand Strategy- Concepting & Ideation- Pitch Development & Guidance- Social & Culture Strategy- Strategic Partnerships- Brand / Culture Development- Managing and Mentoring of Strategy TeamClients:Nike, Jordan Brand, Lacoste, Solana, 100Thieves, Belvedere, MGM, Kevin Hart Show less -
Vice President MarketingMogo Nov 2022 - Feb 2023Toronto, Ontario, CanadaLeading omnichannel marketing strategy and campaign development for Mogo app's financial products and services including MogoTrade (self-managed investment) and Moka (managed investing). -
Course InstructorMiami Ad School Toronto Jul 2021 - Sep 2021Toronto, Ontario, CanadaStrategy Instructor for 10-week course on Brand DNA. -
Assistant Director, Experiences (Covid Exit)Enchant May 2019 - Jul 2020Vancouver, British Columbia, CanadaConcepting, strategizing, and producing event activations to enhance the overall festival experience across 3 major cities (Seattle, Tampa Bay, and Washington DC). Works in collaboration with Fabricators, Design, Construction, Marketing, Sales & Sponsorship teams to integrate elements that are in-theme, includes event sponsors and within the parameters of Major League Baseball stadiums to bring the event experiences to life.Event Production priorities include the development of scenes… Show more Concepting, strategizing, and producing event activations to enhance the overall festival experience across 3 major cities (Seattle, Tampa Bay, and Washington DC). Works in collaboration with Fabricators, Design, Construction, Marketing, Sales & Sponsorship teams to integrate elements that are in-theme, includes event sponsors and within the parameters of Major League Baseball stadiums to bring the event experiences to life.Event Production priorities include the development of scenes, custom fabrication, event decor, on-site management, staff training, quality and aesthetics of materials, programming, and asset tracking across all markets.[Exited due to COVID-19 global affect on events industry] Show less -
Senior Events Manager + ConceptorDubai Design District Jun 2018 - May 2019Dubai, United Arab EmiratesAGENCIES:Avantgarde Brand Services (Germany)Auditoire (France)CLIENTS:• Jaguar Land Rover• Lamborghini• Dubai Government• Dubai World Expo 2020Concepting and producing experiential events for tier-1 luxury / lifestyle clients in the MENA region for automotive, entertainment, and government clients. Business development through brief responses, concept proposals, while managing day-to-day client expectations, coordination of Jr. Project Managers and… Show more AGENCIES:Avantgarde Brand Services (Germany)Auditoire (France)CLIENTS:• Jaguar Land Rover• Lamborghini• Dubai Government• Dubai World Expo 2020Concepting and producing experiential events for tier-1 luxury / lifestyle clients in the MENA region for automotive, entertainment, and government clients. Business development through brief responses, concept proposals, while managing day-to-day client expectations, coordination of Jr. Project Managers and freelancers. Liaising with vendors and suppliers to negotiate costing, volume discounts, and production of assets for consumer and B2B events. Show less -
Producer (Experiential)Mosaic North America Sep 2017 - May 2018Toronto, Canada AreaCLIENTS:• Samsung• AOL/Yahoo (Oath)• Shopify• Loblaw• Kijiji Autos / eBay• Bank of Montreal (BMO)Event production and execution through concept development, strategy/ideation, budgeting, and managing client expectations for audiences across Canada. Client list comprised of various industries including automotive, technology, banking, retail chains, and more.Skills Required: Project Management, Account Management, Strategy, Ideation, Budgeting, Production,… Show more CLIENTS:• Samsung• AOL/Yahoo (Oath)• Shopify• Loblaw• Kijiji Autos / eBay• Bank of Montreal (BMO)Event production and execution through concept development, strategy/ideation, budgeting, and managing client expectations for audiences across Canada. Client list comprised of various industries including automotive, technology, banking, retail chains, and more.Skills Required: Project Management, Account Management, Strategy, Ideation, Budgeting, Production, Communication, People Management, Training, Presentations, Proposals Show less -
Senior Event Marketing ManagerFull Circle Entertainment Feb 2014 - Jul 2017Dubai, United Arab EmiratesCLIENTS:• Heineken• Red Bull• Armani/Privé• Atlantis Beach Resort• Pacha• Formula1 Grand Prix (Dubai)Major Projects Include:• 'Beyond The Track' Music Series (F1 Grand Prix Dubai)• Solis Music Festival (The Palm, Dubai)• Toronto Frosh Festival (Toronto, Canada)SKILL REQUIRED: Marketing, Social Media, Event Planning, Talent Buying, Strategy and ImplementationManager responsibilities include: Venue acquisition, talent buying, training of… Show more CLIENTS:• Heineken• Red Bull• Armani/Privé• Atlantis Beach Resort• Pacha• Formula1 Grand Prix (Dubai)Major Projects Include:• 'Beyond The Track' Music Series (F1 Grand Prix Dubai)• Solis Music Festival (The Palm, Dubai)• Toronto Frosh Festival (Toronto, Canada)SKILL REQUIRED: Marketing, Social Media, Event Planning, Talent Buying, Strategy and ImplementationManager responsibilities include: Venue acquisition, talent buying, training of staff, establishing KPI's, coordinating digital marketing strategies, and sourcing vendors / sponsors / partnerships for brand exposure. In addition, drives social media and online marketing with critical paths and content calendar to engage targeted population up to a year in advance to establish trust, commitment, and brand loyalties.Visit http://ThisIsFullCircle.com Show less -
Student Life Programs, Marketing, & Events (Various Roles)University Of Toronto Jan 2010 - Jan 2012Toronto, OntarioWorks with client accounts for events and marketing support to fulfill the needs of recruiters and university partners. Plans and executes large-scale events funded by the University of Toronto, sponsors, and on-campus organizations. Worked within the Department of Student Life, Career Centre, Ancillary Services, and the University of Toronto Students' Union.
Aziz Albi Skills
Aziz Albi Education Details
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Bachelor Of Arts (B.A.) -
Certificate
Frequently Asked Questions about Aziz Albi
What company does Aziz Albi work for?
Aziz Albi works for Prospekt
What is Aziz Albi's role at the current company?
Aziz Albi's current role is Vice President Strategy.
What is Aziz Albi's email address?
Aziz Albi's email address is az****@****ive.com
What is Aziz Albi's direct phone number?
Aziz Albi's direct phone number is +141631*****
What schools did Aziz Albi attend?
Aziz Albi attended University Of Toronto, Seneca College Of Applied Arts And Technology.
What are some of Aziz Albi's interests?
Aziz Albi has interest in Science And Technology, Environment, Arts And Culture, Health.
What skills is Aziz Albi known for?
Aziz Albi has skills like Event Planning, Social Media, Leadership, Public Speaking, Marketing, Event Management, Time Management, Research, Marketing Strategy, Social Media Marketing, Leadership Development, Training.
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