Albill Peña Email & Phone Number

Nueva San Salvador, La Libertad, El Salvador

As a New Brands Analyst, I specialize in conducting feasibility studies to integrate new brands into our company's portfolio. My role involves in-depth analysis of pricing, distribution channels, and competitive landscapes. Leveraging a diverse array of data sources, I provide critical insights to top management, facilitating strategic decisions regarding the future direction of our brand portfolio.Additionally, I lead the entire logistical process for importing products and registering new brands, ensuring seamless integration into our portfolio.

El Salvador

I identified patterns, trends, and actionable growth opportunities that optimized sales strategies and facilitated informed decision-making for consumer goods brands such as Cerveza Regia & Suprema (local beer brands) and Embutidos La Unica (a local deli meats brand). I achieved this through cleaning, analyzing, and presenting visualizations derived from raw sales data from the country's leading supermarket chains: Super Selectos and the Walmart chains (including Walmart, MaxiDespensa, Despensa Familiar, and La Despensa de Don Juan).I conducted comprehensive market research studies to monitor purchasing trends and competitor activities within the traditional retail channel nationwide with the support of a dynamic team of five researchers under my leadership. My responsibilities included: formulating research strategies, overseeing data collection, conducting in-depth analyses, and presenting actionable findings to key stakeholders.

Master'S Degree, Big Data Y Business Analytics

The Master's degree in Big Data and Business Analytics has allowed me to specialize in the analytical environment with a focus.

Licenciatura, Business, Management, Marketing, And Related Support Services, 8.87

Escuela de Comunicación Mónica Herrera in El Salvador provided me with a strong foundation in marketing, economics, design, research.