Albin Strid Bozac Email & Phone Number

Malmo, Skåne County, Sweden

Malmö, Skane County, Sweden

•Drive the brand within the product responsibility areas: Floor Cleaning and Laundry Care.•Drive profitability and growth of the brand portfolio•Responsible for the commercialization process in collaboration with key stakeholders.•Develope and implement communication strategy.•Analysis of market and sales data,

Malmö, Skane County, Sweden

•Develop competitive brand strategy & roadmap. •Develop brands, concepts and contribute to optimized assortment.•Lead collaboration of brand management at local levels in Nordics and Baltics.•Lead and develop product development.•Coordinate marketing planning and execution of brand strategy in the local markets.

•Driving the Lambi brand in Sweden. •Secure growth of brand and a profitable business.•Implementation of overall brand strategy, shape and establish long-term brand positioning and communications platform.•Create activity plan with media agency, advertising agency, PR agency and digital agency.•Drive new product development projects, from insight to final product.•Market research: brand analysis, concept development, design and product studies.Some… Show more •Driving the Lambi brand in Sweden. •Secure growth of brand and a profitable business.•Implementation of overall brand strategy, shape and establish long-term brand positioning and communications platform.•Create activity plan with media agency, advertising agency, PR agency and digital agency.•Drive new product development projects, from insight to final product.•Market research: brand analysis, concept development, design and product studies.Some results:•Increased market share.•Launched seasonal products that increased penetration and interest in the brand. Show less

•Driving the Bravo brand.•Secure growth of brands and profitable business.•Create and establish long-term brand plan incl. brand positioning, communication platform•Create the activation plan together with media agency, ad agency, PR agency and digital agency.•Drive new product development project involving all steps from insight to final product•Market research: brand analysis, concept development, design and product studies.Some results: •Turning a negative… Show more •Driving the Bravo brand.•Secure growth of brands and profitable business.•Create and establish long-term brand plan incl. brand positioning, communication platform•Create the activation plan together with media agency, ad agency, PR agency and digital agency.•Drive new product development project involving all steps from insight to final product•Market research: brand analysis, concept development, design and product studies.Some results: •Turning a negative growth of the brand into a positive.•Increased brand penetration.•Succsseful launch of Bravo Eko driving category- and brand growth, and resulting in one of the best launches within the category 2015. •Increasing portfolio margins. Show less

•Driving the cheese category, and the juice category.•Assortment responsibility - Skånemejerier cheese•Brand Manager for Castelli (2011-2012).•Active role with the brands Allerum and Bravo. •Leading and engaged in consumer/shopper research.•Managing product development projects.•Analyze and compile AC Nielsen data, GFK Data, Shopper analyzis.•Developing communications directed to customers and consumers with internal and external agencies.•Planning and conducting… Show more •Driving the cheese category, and the juice category.•Assortment responsibility - Skånemejerier cheese•Brand Manager for Castelli (2011-2012).•Active role with the brands Allerum and Bravo. •Leading and engaged in consumer/shopper research.•Managing product development projects.•Analyze and compile AC Nielsen data, GFK Data, Shopper analyzis.•Developing communications directed to customers and consumers with internal and external agencies.•Planning and conducting campaigns and new product launches. Show less

•Managed a technical traceability project aimed for consumers.•Managed a project where the supply chain flow of hard cheese was transferred from one organisation to another.•Coordinated and compiled parts of Skånemejerier’s CO2 impact.

•Driving the sour-milk and yoghurt categories.•Managing product development projects.•Responsible for budget and follow-ups.•Planning and implementing various marketing activities.•Marketing and financial reports.•Planning and conducting campaigns and new product launches.

•Assistant to the product manager for the category of milk.•Planning and implementing product launches.•Managing brand equity for the brands Kalvin and Åsens.•Planning and implementing various marketing activities.•Marketing and financial reports.

•Forecasting, follow-ups, analysis, quality-reports, customer- and supplier-contacts.•Balancing stock of perishables and packing materials.•Developing follow-up and analysis models.•Stand in for the manager for the packaging department and the manager for the process department.

Course, Digital Marketing - Goals & Analytics

Course, Digital Marketing

Planning & Working methods, Implementation and Tools, Strategy and Evaluation

Master, Marketing

Marketing Internship at Flight Charter: Brisbane, Australia •Made a market analysis and developed a marketing plan for a company that.

Bachelor, Commerce

Majors: Marketing & Management

Diploma, Commerce

Independent Courses, Finance, Marketing, And Product Development.