Albin Strid Bozac Email & Phone Number

Malmo, Skåne County, Sweden

Malmö, Skane County, Sweden

• Drive the brand within the product responsibility areas: Floor Cleaning and Laundry Care.
• Drive profitability and growth of the brand portfolio
• Responsible for the commercialization process in collaboration with key stakeholders.
• Develope and implement communication strategy.
• Analysis of market and sales data,

Malmö, Skane County, Sweden

• Develop competitive brand strategy & roadmap.
• Develop brands, concepts and contribute to optimized assortment.
• Lead collaboration of brand management at local levels in Nordics and Baltics.
• Lead and develop product development.
• Coordinate marketing planning and execution of brand strategy in the local markets.

• Driving the Lambi brand in Sweden.
• Secure growth of brand and a profitable business.
• Implementation of overall brand strategy, shape and establish long-term brand positioning and communications platform.
• Create activity plan with media agency, advertising agency, PR agency and digital agency.
• Drive new product development projects, from insight to final product.
• Market research: brand analysis, concept development, design and product studies.Some… Show more

• Driving the Bravo brand.
• Secure growth of brands and profitable business.
• Create and establish long-term brand plan incl. brand positioning, communication platform
• Create the activation plan together with media agency, ad agency, PR agency and digital agency.
• Drive new product development project involving all steps from insight to final product
• Market research: brand analysis, concept development, design and product studies.Some results:

• Driving the cheese category, and the juice category.
• Assortment responsibility - Skånemejerier cheese
• Brand Manager for Castelli (2011-2012).
• Active role with the brands Allerum and Bravo.
• Leading and engaged in consumer/shopper research.
• Managing product development projects.

• Managed a technical traceability project aimed for consumers.
• Managed a project where the supply chain flow of hard cheese was transferred from one organisation to another.
• Coordinated and compiled parts of Skånemejerier’s CO2 impact.

• Driving the sour-milk and yoghurt categories.
• Managing product development projects.
• Responsible for budget and follow-ups.
• Planning and implementing various marketing activities.
• Marketing and financial reports.
• Planning and conducting campaigns and new product launches.

• Assistant to the product manager for the category of milk.
• Planning and implementing product launches.
• Managing brand equity for the brands Kalvin and Åsens.
• Planning and implementing various marketing activities.
• Marketing and financial reports.

• Forecasting, follow-ups, analysis, quality-reports, customer- and supplier-contacts.
• Balancing stock of perishables and packing materials.
• Developing follow-up and analysis models.
• Stand in for the manager for the packaging department and the manager for the process department.

Course, Digital Marketing - Goals & Analytics

Course, Digital Marketing

Planning & Working methods, Implementation and Tools, Strategy and Evaluation

Master, Marketing

Marketing Internship at Flight Charter: Brisbane, Australia •Made a market analysis and developed a marketing plan for a company that.

Bachelor, Commerce

Majors: Marketing & Management

Diploma, Commerce

Independent Courses, Finance, Marketing, And Product Development.