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Jesús León Email & Phone Number
Director, Digital Experimentation and Insights, Global New Customer Acquisition Experiences
at
American Express
1 work email found
@americanexpress.com
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✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Director, Digital Experimentation and Insights, Global New Customer Acquisition Experiences
Location
Phoenix, Arizona, United States
Company size
Who is Jesús León? Overview
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Quick answer
Jesús León is listed as Director, Digital Experimentation and Insights, Global New Customer Acquisition Experiences at American Express, a with 79797 employees, based in Phoenix, Arizona, United States. AeroLeads shows a work email signal at americanexpress.com and a matched LinkedIn profile for Jesús León.
Jesús León previously worked as Director, Digital Experimentation & Insights, Global New Customer Acquisition Experiences at American Express and Head of International Commercial Services Analytics at American Express. Jesús León holds Masters In Business Administration from Arizona State University.
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{first}.{last}@americanexpress.com
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Profile bio
About Jesús León
American Express delivers best-in-class Customer Experiences around the globe by building Customer-centric Treatments derived from our in-depth Customer Analytics. I am proud to help American Express deliver outstanding Experiences by leading Analytics teams for more than ten years across the Customer Lifecycle (Prospecting, Application Experiences, Membership) by applying: -Advanced Analytics that generate actionable insights.-Managing Experimentation Programs (A/B testing, Multivariate constructs, Evolutionary Algorithms/AI) for Journey optimization.-Performing Experiential Analytics, for both, online and offline Journeys-Driving through-the-funnel analysis, including Field Analytics, Digital Happiness Scores, Content optimization. -Innovating with a first in industry Digital Journey Path Analysis.-Customer Segmentation, Marketing Triggers, Messaging.-Data Strategy (online, offline, and Big Data), MIS and DashboardsI am very proud as an analytics leader of: -Building, growing, and developing outstanding technical talent (Data Scientists, Programmers, Analysts).-Extensive experience driving value with colleagues across functional areas, including Digital Product, Technologies, Risk Management, Finance.-In-depth understanding of how revenue is generated and ability to build Analytical Roadmaps that drive growth. -Thinking strategically with the ability to get into details and to implement change.-Experience with Consumer (B2C) and Commercial (B2B) Customers.-Global remit, with years of working virtually and in-person with colleagues across most continents, as well as managing teams based in the US and across International Markets.I love to work with bright and driven people in my field and industry and I feel rewarded when I drive change that brings measurable Customer Engagement and Business Growth.
Current workplace
Jesús León's current company
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American Express
9 roles
Jesús León work experience
A career timeline built from the work history available for this profile.
Director, Digital Experimentation & Insights, Global New Customer Acquisition Experiences
CurrentI lead a team of Data Scientists that performs Advanced Analytics to drive incremental revenue and new customer acquisition globally, on our Consumer and Commercial portfolios. I deploy Advanced Analytics and UX Tools to identify new card digital application pain points and then, by experimenting on their solutions. Experimentation is based on the traditional Design of Experiment techniques (A/B Testing and Multi-Variate constructs), as well as on Artificial Intelligence.
Apr 2018 - Present
Head Of International Commercial Services Analytics
I lead a global team of Data Scientists and developed a winning Customer Experience Strategy to accelerate existing customer revenue and engagement growth on the multi-billion dollar International Commercial B2B portfolio. The Customer Experience Strategy included Customer Segmentation, Personalization, Marketing Triggers, and Optimal Channel contact allocation.
Jan 2014 - Apr 2018
Head Of International Small Business Services Analytics
I provide insights and reporting to grow the Small Business Services portfolio across International -from Acquisition to Attrition -with focus on Portfolio Management.I manage a team of Statisticians and Programmers. I work with Heads of Small Business Services portfolios and their teams across markets to create custom growth strategies and to develop the tactics that operationalize them. My team of Statisticians and Programmers help me to bring this to life.
Jan 2012 - Jan 2014
Head Of International Membership Rewards Analytics
I managed a team that was responsible to uncover insights to maximize the impact of American Express' Loyalty program and to optimize the investment -providing me with hands on expertise in Portfolio Management.We delivered by deeply understanding the mechanics of the Loyalty Program and more importantly, by measuring the sensitivity of our Customers from ongoing and tactical incentives -in the form of Membership Rewards points. I developed Playbooks on Loyalty program and incentive effectiveness, Point redemption effectiveness and cost management -all of which were published across International markets.
Apr 2009 - Jan 2012
Head Of International New Customer Acquisition & Investment Optimization Analytics
Founding Director of the first Analytical Team at Amex solely dedicated to refine through analytics New Customer Acquisition and to optimize the full International Acquisition investment. I pioneered the application of analytics and managed a team of Financial Analysts and Programmers who supported New Customer Acquisition to drive business growth.Through innovation, analytics, advanced optimization and partneship with Finance, we created a best in class engine to optimize all investment across International, which remains in place to this day.
Jan 2004 - Mar 2009
Business Analyst, International Risk Management
Responsible to optimally set new accounts score cut-offs for all International American Express' markets. Responsible to ensure profitable new customer acquisitions by setting and managing an optimal Underwriting process for all of Latin America (except Mexico, Brazil and Argentina).
Jan 1999 - Dec 2003
Team Leader, New Accounts Corporate Card
Manage a team of analysts that approved or declined all of the Corporate Card applications in Mexico.
Jan 1997 - Jan 1999
Collections Analyst
Perform collections calls on cancelled accounts at the American Express Operations Center in Mexico
Oct 1995 - Jan 1997
Team & coworkers
Colleagues at American Express
Other employees you can reach at americanexpress.com. View company contacts for 79797 employees →
MB
Meenakshi Bajaj
Colleague at American ExpressNew York, United States
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LG
Ludovica Galli
Colleague at American ExpressRome, Latium, Italy
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JP
Juan Posada
Colleague at American ExpressMexico City, Mexico
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KR
Kathryn Romero
Colleague at American ExpressFort Lauderdale, Florida, United States
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KG
Kimberly Glassman
Colleague at American ExpressNew York, United States
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RD
Rachel Dolgov
Colleague at American ExpressNew York City Metropolitan Area, United States
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VK
Vipul Kukkar
Colleague at American ExpressLudhiana, Punjab, India
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GP
Gary Penton
Colleague at American ExpressBrighton, England, United Kingdom
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DR
Decent Ricky
Colleague at American ExpressHisar, Haryana, India
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AP
Abhishek Pandey
Colleague at American ExpressDelhi, India
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Meenakshi Bajaj
Colleague at American ExpressNew York, United States
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LG
Ludovica Galli
Colleague at American ExpressRome, Latium, Italy
View →
JP
Juan Posada
Colleague at American ExpressMexico City, Mexico
View →
KR
Kathryn Romero
Colleague at American ExpressFort Lauderdale, Florida, United States
View →
KG
Kimberly Glassman
Colleague at American ExpressNew York, United States
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RD
Rachel Dolgov
Colleague at American ExpressNew York City Metropolitan Area, United States
View →
VK
Vipul Kukkar
Colleague at American ExpressLudhiana, Punjab, India
View →
GP
Gary Penton
Colleague at American ExpressBrighton, England, United Kingdom
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DR
Decent Ricky
Colleague at American ExpressHisar, Haryana, India
View →
AP
Abhishek Pandey
Colleague at American ExpressDelhi, India
View →
3 education records
Jesús León education
Masters In Business Administration
Arizona State University
Bachelor'S Degree In Business & Finance
Universidad Panamericana, Mexico City
Master Of Business Administration - Mba
Arizona State University
FAQ
Frequently asked questions about Jesús León
Quick answers generated from the profile data available on this page.
What company does Jesús León work for?
Jesús León works for American Express.
What is Jesús León's role at American Express?
Jesús León is listed as Director, Digital Experimentation and Insights, Global New Customer Acquisition Experiences at American Express.
What is Jesús León's email address?
AeroLeads has found 1 work email signal at @americanexpress.com for Jesús León at American Express.
Where is Jesús León based?
Jesús León is based in Phoenix, Arizona, United States while working with American Express.
What companies has Jesús León worked for?
Jesús León has worked for American Express.
Who are Jesús León's colleagues at American Express?
Jesús León's colleagues at American Express include Meenakshi Bajaj, Ludovica Galli, Juan Posada, Kathryn Romero, and Kimberly Glassman.
How can I contact Jesús León?
You can use AeroLeads to view verified contact signals for Jesús León at American Express, including work email, phone, and LinkedIn data when available.
What schools did Jesús León attend?
Jesús León holds Masters In Business Administration from Arizona State University.
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