Al Bottner Email & Phone Number

West Milford, New Jersey, United States

Internet Marketing ManagerResponsible for planning and management of 7 eCommerce websites, social media email campaigns and paid advertising. Responsible for organic SEO & sales growth of each website.Results – Increase in visitors and sales. Kensie had a 78% increase in visitors TY vs LY.eCommerce ManagerResponsible for re-design of Walmart eCommerce process. Results – Fewer errors and more visibility. Trained my replacement to take over the process.Also responsible for streamlining Walmart dispute resolution processResults - A significant reduction in Walmart chargebacks and over $50,000 in recovered chargebacks in 2021.

Newton, New Jersey, Us

PCO Bookkeepers offers Accounting services to businesses in the pest control industry.

New Brunswick, New Jersey, Us

Soba College Recovery is an in-patient & IOP addiction treatment center, lab and detox located in New Brunswick, NJ with 80 beds, 50 employees and annual revenue of $5M.Senior Marketing ManagerResponsible for the planning & management of all web sites, social media, email, press releases and print advertising.• Data Analysis & Translating Data Into Actionable Plans: Starting with no previous SEO history, analyzed current state and developed a plan to increase search engine visibility. Repaired website errors and increased website speed. Embarked on content marketing and backlinking campaigns while tracking KPIs with Google Sheets integrated with Callrail via Zapier. Results (2018 vs 2017) - Increased the number of site visitors by 184%. Grew client admissions by 32%. Increased inbound call volume by 56%.• Search Engine Optimization: Set up and monitored website search engine keyword rank tracking. Used tracking data to drive content marketing, backlinking and social media posts. Results (Jan 2018 – May 2019) – Expanded backlinks from 34K to 190K. Grew organic keywords from 188 to 4,100. Increased Ahrefs ranking from 9M to 2.9M (#1 being the best).• Paid Search: Managed $30K/month PPC account. Instrumental in Soba becoming one of the first facilities in NJ to be LegitScript certified, allowing us to again run Google & Facebook PPC ads. Instituted continual A/B testing of ads. Created and tested multiple landing pages. Results – Increased Google PPC CTR from 0.093% in 2Q 2017 to 1.64% in 2Q 2019. Based on KPI data, eliminated boosted Facebook posts for a significant cost savings. • Collaboration & Communication & Project Management: Hired and managed a team of third-party graphic designers, videographers, web developers, content creators and other professionals on an as-needed basis. Results – Soba was able to outsource critical work as needed at minimal cost without hiring additional employees.

3B International is a manufacturer and distributor of fine fragrances and body care for men & women with 95 employees and annual revenue of $9M. Brands include English Laundry, kensie, RealTree, Starter, and Catherine Malandrino. Ecommerce ManagerResponsible for email marketing and online marketing campaigns for 8 B2C ecommerce websites.• Data Analysis & Translating Data Into Actionable Plans: Identified monthly beauty subscription boxes as a method to get fragrance samples into the hands of consumers. Assessed, contacted, negotiated and managed partnerships with Birchbox, Birchbox Men, Gentlemen’s Box, Scentbird, Ipsy, Pink Parcel, Boxycharm, SprezzaBox, and GlossyBox.Results – Fragrance samples were distributed to consumers across the US, UK and Germany, resulting in increased sales and international brand awareness. After distributing kensie samples with discount coupons inside, the kensie launch was the best performing launch in company history.• Collaboration & Communication, Social Media Management: Assessed, identified and partnered with multiple YouTube fragrance influencers. Supplied them with products in exchange for honest video reviews.Results – Trusted influencers created multiple video reviews of our products on YouTube, creating buzz and increased sales. We created additional buzz by offering their viewers a chance to win free products.• Data Analysis & Search Engine Optimization: Convinced CEO to allow 3B to become an Amazon Partner. Co-managed our Amazon Partner account, including keyword optimization of product descriptions and Amazon seasonal promotions/advertising. ¬Results – During the first year, Amazon was responsible for an additional $480K in sales.• Project Management: Managed team of 4-6 interns for activities such as content creation and graphic design. Served as point of contact to multiple local college internship offices and attended local college internship fairs.

Us

Keyword research, website development, SEO, PPC, retargeting, print advertising and social media engagement.• Search Engine Optimization: Custom cake bakery in NYC with a new web site was not indexed by Google. Results¬ – Within six months, the site held Google Top Ten Rankings for 16 highly competitive target keywords and web site had 50-70 visitors daily.• Data Analysis & Translating Data Into Actionable Plans: Hired as interim SEO for promotional products company. Blog was positioned as a “Promotional Products Blog”. Keyword research indicated “Small Business Marketing Blog” would resonate better with the target audience. Results – Repositioned blog experienced 100% growth in organic web site visitors in 3 months.

Atlanta, Ga, Us

Senior Quality Assurance Analyst – Information Services, United Parcel Service (2008-2009)Lead Software Engineer – Information Services, United Parcel Service (2003-2008)

Ms, Human Factors Engineering

Ba, Psychology