Alison Boutoille

Alison Boutoille Email and Phone Number

Founder of CityStack - independent businesses advocate @ CityStack
Alison Boutoille's Location
London, England, United Kingdom, United Kingdom
Alison Boutoille's Contact Details

Alison Boutoille work email

Alison Boutoille personal email

n/a
About Alison Boutoille

Founder of CityStack, an initiative to support independent hospitality businesses hit hard by the current economic crisis (staff shortages, energy costs crisis etc.) and help pub lovers socialise within their budget: our unique gift for pub lovers is a £25 stack of beer mats that allows you to get £100 worth of food & drink at ten of our 60+ stunning independent pubs.Leveraging my 15 years of expertise in marketing, corporate communication, and business development, I am passionately dedicated to empowering independent establishments to stand out against major chains. By providing them with a distinctive set of beer mats, I enable these local gems to showcase their unique appeal and draw in customers who value an authentic experience.Before founding CityStack, I spent 9 years at a globally renowned innovative organization, where I successfully led a diverse team of 10 professionals in a highly digital landscape. My extensive experience includes corporate communication, PR, B2B marketing, digital advertising, monetization partnerships, and business development, which has enabled me to consistently deliver high-impact results across various projects.ABOUT ME- Digital enthusiast- Negotiation strength- Analytical skills- Brand content ability- Advanced knowledge in digital advertisingPROFESSIONAL SUMMARY- Corporate communication strategy & coordination- Sales business development empowerment- Digital advertising expertise- B2B marketing activations- Lead generationSOFTWARES : Office softwares, Salesforce, Mailperformance, MailChimp, Wordpress, Survey Gizmo, Asana, Google Ad Manager, Kantar, Content Square, AT Internet, Google Analytics, DOMO, Business Objects, Adomik, Sketch, Wix.

Alison Boutoille's Current Company Details
CityStack

Citystack

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Founder of CityStack - independent businesses advocate
Alison Boutoille Work Experience Details
  • Citystack
    Founder
    Citystack Jun 2021 - Present
    London, England, United Kingdom
    CityStack is a £20 stack of beer mats that allows pub lovers to get £100 worth of food and drinks at ten independent pubs.We launched this unique gift to support independent pubs hit hard by the current economic crisis (staff shortages, energy costs crisis etc.) and help pub lovers socialise within their budget.This pack offers ten money-saving beer mats, each giving £10 off a £20 spend at one of the ten independent pubs that are part of the collection: it’s a total of £100 worth of… Show more CityStack is a £20 stack of beer mats that allows pub lovers to get £100 worth of food and drinks at ten independent pubs.We launched this unique gift to support independent pubs hit hard by the current economic crisis (staff shortages, energy costs crisis etc.) and help pub lovers socialise within their budget.This pack offers ten money-saving beer mats, each giving £10 off a £20 spend at one of the ten independent pubs that are part of the collection: it’s a total of £100 worth of food & drinks offered per pack.How does it work? When it is time to pay, give the beer mat to receive a £10 discount on your bill. This discount is available on any item on the menu (food, drinks...) at any time.With this pack, you save money, you discover and you support a selection of great independent pubs at the same time, it's a win-win!🌐 citystack.co📷 @city_stack Show less
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  • Rakuten Advertising
    Media & Partnership Director
    Rakuten Advertising Jan 2021 - Mar 2023
    London, England, United Kingdom
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  • Rakuten France
    B2B Marketing & Business Development Director
    Rakuten France Jan 2019 - Dec 2020
    Paris Area, France
    Management committee memberLead a 10 people team to achieve impactful missions.1/ Corporate communication - Created a brand platform in order to structure Rakuten powerful key messages in France - Produced consistent brand content material (keynotes, CEO’s opinion columns, social media series) - Competed to B2B awards to leverage Rakuten France assets awareness2/ Public relationships - Built roadmaps & defined strategies to leverage brand… Show more Management committee memberLead a 10 people team to achieve impactful missions.1/ Corporate communication - Created a brand platform in order to structure Rakuten powerful key messages in France - Produced consistent brand content material (keynotes, CEO’s opinion columns, social media series) - Competed to B2B awards to leverage Rakuten France assets awareness2/ Public relationships - Built roadmaps & defined strategies to leverage brand awareness - 2nd spokesperson after CEO for journalists’ interviews 3/ Lead generation - Led strong partnerships negotiation & set up (incoming & outcoming B2B leads) - Activated & optimized online marketing channels: CRM management, social media campaigns sponsorships, webinars, e-mailing & display campaigns - Developed networking opportunities: corporate events organization, tradeshows participation4/ Business development for diversification revenues - Launched the first Rakuten sales house for digital advertising (direct & programmatic) - Developed B2C & B2B visibility partnerships, warranties & data revenues Show less
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  • Rakuten France
    Head Of Monetization & B2B Projects
    Rakuten France Jan 2017 - Dec 2018
    Paris - France
    Led a 4 people team to develop monetization & B2B marketing projects (events & communication):- Activated B2C partnerships campaigns (OPS, Display, Direct Marketing, Data)- Supervised warranties revenues development- Developed B2B partnerships (Display, Direct Marketing, events participations)- Coordinated B2B campaigns & corporate events for empowering professional sellers of the marketplace
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  • Rakuten France
    B2B Marketing & Communication Manager
    Rakuten France Jan 2016 - Dec 2016
    Paris
    Led a 2 people team to coordinate B2B marketing campaigns for empowering the marketplace sellers:- Organized profitable corporate events twice a year (Rakuten Expo & Rakuten Forum)- Coordinated B2B campaigns to leverage leads for sales team (e-mailing, CRM, social media, display)
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  • Priceminister Rakuten
    Event Planner B2B
    Priceminister Rakuten Mar 2014 - Dec 2015
    Paris
    Conception and organization of B2B events, for professional merchants selling on PriceMinister.com :- Budget planning- Tendering for suppliers, comparison, negociation, ordering and coordination- Communication strategy (dedicated website, e-mailing, flyers)- Creation and following of action plan- Conception and creation of communication supports with design team (booklets, posters, badges, other supports)- Creation and managing of program and content of conferences… Show more Conception and organization of B2B events, for professional merchants selling on PriceMinister.com :- Budget planning- Tendering for suppliers, comparison, negociation, ordering and coordination- Communication strategy (dedicated website, e-mailing, flyers)- Creation and following of action plan- Conception and creation of communication supports with design team (booklets, posters, badges, other supports)- Creation and managing of program and content of conferences (choice of speakers, timing etc.)- Creation and follow up of retro planning- Survey, prospection and managing of new partnershipsRakuten Expo : https://services.priceminister.com/fr/en-ce-moment/rakuten_campusCreation of a trimestrial magazine Rakuten Dream, for professional merchants selling on PriceMinister.com :- Translation of global content- Creation of french content- Creation of the magazine with design team- Managing of printing and sendingTraining of new merchants to PriceMinister tools :- Creation and planification of "Welcome Session" online training- Presentation of different tools for merchants twice a week Show less
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  • Natixis Global Asset Management
    Event Planner In Short Term Contract
    Natixis Global Asset Management Sep 2013 - Nov 2013
    Paris
    Organization of events for clients (from 5 to 300 people): breakfasts, cocktails, conferences, brand launch, workshops, seminars, roadshows, shows etc.• Budget planning• Survey for new places and new innovating goodies• Creation of proposal for sales• Contact, meeting and providing instructions to providers• CRM (Mailperformance, Salesforce & Pivotal)• Creation and sending of invitations• Creation and update of dedicated website for the event (sharepoint)
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  • Natixis Asset Management
    Event Planner In Alternation With Studies
    Natixis Asset Management Sep 2011 - Aug 2013
    Paris
    Organization of events for clients (from 5 to 300 people): breakfasts, cocktails, conferences, brand launch, workshops, seminars, roadshows, shows etc.• Budget planning• Survey for new places and new innovating goodies• Creation of proposal for sales• Contact, meeting and providing instructions to providers• CRM (Mailperformance, Salesforce & Pivotal)• Creation and sending of invitations• Creation and update of dedicated website for the event (sharepoint)
  • Jango Game
    Marketing - Communication Assistant In Alternation With Studies
    Jango Game Oct 2010 - Aug 2011
    Région De Saint-Denis , France
    • Annual sales analysis, spending, budgets (profit and loss account), and forecasting• Implementation of advertising partnerships• Press relations for the game MixMaster• Reorganization of the corporate website www.jangogame.com• Creation of presentations and company business plan• Administrative procedure for capital increase• Relations with the shareholders• Administrative tasks and human ressources
  • Renault
    Marketing - Communication Assistant In Alternation With Studies
    Renault Sep 2008 - Aug 2010
    Région De Boulogne-Billancourt , France
    • Marketing analysis of the website Toprenault.com (monthly) and helping in its set up• Creating communication support for agency selling to employees• Sales people and customer center support, advertising, open house day organization• Mailing and other tasks• Negotiation and renegotiation of press partnership (22 partners in local ads)• Competitive analysis and evaluation of rebates
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  • Métaux & Chimie
    Business Assistant
    Métaux & Chimie Jun 2008 - Jul 2008
    Val D'Oise
    Prospection of clientsDocuments archivingCreation of a new communication support

Alison Boutoille Skills

Marketing Communication Marketing Marketing En Ligne Marketing Digital E Commerce Communication Creations Pack Office Management Digital Marketing Online Marketing Statistiques Web Marketing Social Web Marketing Email Marketing Marketing Par E Mail Formation Marketing Management Web Analytics Social Media Marketing Management Marketing Marketing Communications Online Advertising French Administration Salesforce.com Html Mailchimp Twitter Facebook Wordpress

Alison Boutoille Education Details

Frequently Asked Questions about Alison Boutoille

What company does Alison Boutoille work for?

Alison Boutoille works for Citystack

What is Alison Boutoille's role at the current company?

Alison Boutoille's current role is Founder of CityStack - independent businesses advocate.

What is Alison Boutoille's email address?

Alison Boutoille's email address is bo****@****live.fr

What is Alison Boutoille's direct phone number?

Alison Boutoille's direct phone number is +336755*****

What schools did Alison Boutoille attend?

Alison Boutoille attended Kedge Business School (Previously Euromed Management), Akademia Leona Koźmińskiego, Esdhem Skema Business School, Iut Cergy Pontoise, Highschool Louis Jouvet (Taverny / Val D'oise).

What are some of Alison Boutoille's interests?

Alison Boutoille has interest in Webmarketing, Equitation, Buzz, Travels, Webmarekting, Voyages, Riding Horse.

What skills is Alison Boutoille known for?

Alison Boutoille has skills like Marketing, Communication Marketing, Marketing En Ligne, Marketing Digital, E Commerce, Communication Creations, Pack Office, Management, Digital Marketing, Online Marketing, Statistiques Web, Marketing Social.

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