Machine of Freedom (MOF) is Jakarta’s prominent sports boutique and brands enabler, with cycling as its core. On the lifestyle part of the sport, MOF curates the finests brands from across the world to South East Asia, including MAAP Apparel, BBUC, Festka Bicycles, Beast Components, Article One, Alba Optics.MOF has worked with diverse brands from various industries such as consumer tech, self-care, and fintech, enabling them to connect with new audience from the active lifestyle landscape by bringing to life creative ideas and activating them via campaigns and collaborations.

Wahana Inti Utama (WIU) is Indonesia's leading bicycle & accessories importer, distributor, retailer & manufacturer, with leading brand portfolio, such as Trek Bicycle, Giro Cycling, FSA, DT Swiss, and Alba Optics. As the Brand Manager for Trek Bicycles, I responsible for creating marketing concepts and strategy tailored to the Indonesian market, building brand equity, marketing activation, providing dealer network supports and engaging the consumer through community management.

Surya Bumi Permata is Indonesia’s leading bicycle & accessories importer, distributor, retailer and producer, with an expansive range of brand portfolio, including SRAM, Cannondale, Mavic and Wahoo• Secured products compliance with all mandatory regulations such as Indonesia SNI and Postel certification• Accomplished design, prototyping & sampling, test, and overall production of in-house folding bikes (brand: pro action) ahead of schedule• Established a series of specification indicators, a set of product requirements and checklist for bike components to meet ideal pricing point and commercialization strategy• Led the establishment of mechanics academy tailored to hone bike assembly skills, including the development of module, for the purpose of improving team’s performance in meeting production timeline. 95% graduated with a satisfactory grade• Improved sales of SRAM AXS product by 25% through a series of tailored offline marketing activities, surpassing the ROI target

I'm responsible of the operation of the core software that drives the company's HR dept where I supply the team with thorough data analysis, recording employee’s work schedule and absence data, and oversee all the necessary data for payroll, taxes and social securities.

One3motoshop is a leading sport motorbikes accessories dealer & distribution in Jakarta. I responsible for managing and supervising mechanics and store orders, retail and distribution. Bookkeeping for transaction in the store and online order. Managing communication between customers and sales team. Managing the store website project.

Responsible for planning and implementing marketing tactics for road bicycle and its accessories. Maintaining recurring customers relationships with the store and also new customers.