Livity is a creative agency built to make the world a better place for young people, by working with them to create the change they want to see and need help to make happen.I Oversaw the strategic work in the business whilst leading a team of researchers and strategists.Projects included- defining a new global brand purpose for Dr Martens.- defining a new brand purpose for Speedo and supporting the team to launch Swim United. - strategic consultancy for Nike EMEA - development of a nationwide schools healthy food social innovation programme

Projects included:- creating a computer game with Oxford University to support their research into the impacts of mental health predictions on our identities - Developing and launching a digital service called This Is How, aimed at motivating school leavers in digital careers- Launched multiple Audible Originals podcasts- Developed a new EMEA basketball strategy and brand platform for Foot Locker- Supported Nike with strategic consultancy

Leading strategy for key Livity clients including Netflix, Nike, University of Oxford and Playstation.As well as developing our own IP from fashion white papers through to new consumer product offerings.Projects included:- Developing a new approach to influencers for PlayStation to earn them a place in culture, developing a new culture platform called 'PlayStation Playable'- Led on the global strategy and launch campaign for Netflix's release of Top Boy, culminating in Drake opening his 7 sold out 02 shows with our campaign film- Developing a computer game in partnership with PreLoaded and the University of Oxford that allowed young people's voices to be heard in the debate on the ethics of mental health predictions in young adults.

The main strategic contact for my clients, leading the strategic work on the brand's account. This encompassed the full strategic process from research to consumer insight and strategy development across brand, comms and creative strategy. With a particular passion for product and service design and a design thinking process.These brands include Red Bull, BBC, Barclays, Nominet and Warner.Projects included:- Developing a new employee value proposition and talent experience for Warner Music Group- Winning a creative pitch for Nando's talent acquisition strategy- Developing Nominet Digital Neighbourhood, a nationwide digital skills training and job matching service

(Oliver Agency, Dare and Adjust Your Set)I worked at group level for OLIVER, working on projects for Dare, Oliver Agency and Adjust Your Set, for a broad range of clients as well as being involved in numerous pitches.Clients included:StarbucksEEHomebaseUnileverKPMGBritvicWeetabix

Working for Oliver Marketing working with Britvic Soft Drinks. For the first 10 months I worked on the Robinsons squash and product of the year, SQUASH'D brands as well as providing support for J2O and Fruit Shoot USA.As of November 2014 I moved onto the Tango account.Taking control of the brands social strategy, content strategy and creation, community management and cross agency work on all ATL and TTL campaigns.Some achievements whilst working on the Robinsons brand include taking them from unlisted in the top 100 social FMCG brands to number 22 in 6 months of working on the brand: http://www.socialbrands100.com/ranking/FMCG-2014And gaining two organic Twitter trends on the opening day of Wimbledon, making Robinsons the only brand aligned to the tournament to be trending on the day and to be trending above the World Cup and Andy Murray, with over 1,400 hashtag uses in the space of two hours.

Working at group level with Oliver Group, including various projects with Dare.My main project with Dare was working with EE to redesign their content strategy across their platform. Including platform updates with the Dare UX and product team, and training a 50-strong EE content team on our new strategy.

Working at group level for Oliver Group, including various projects with Adjust Your SetMy main projects with AYS were leading the strategy on their Homebase account, working across social content for the brand. And collaborating on a global creative pitch for Nando's which we went on to win.