Boosting new user acquisition: I design and execute campaigns to encourage the download of the Movistar App and integrate customers into the digital ecosystem, personalizing their product experience, shopping journey, and problem resolution.Increasing participation in the gaming section: I manage communication campaigns, budget oversight, and prize coordination to multiply the number of players within the app.Recovering uninstalled users: I develop effective strategies to… Show more Boosting new user acquisition: I design and execute campaigns to encourage the download of the Movistar App and integrate customers into the digital ecosystem, personalizing their product experience, shopping journey, and problem resolution.Increasing participation in the gaming section: I manage communication campaigns, budget oversight, and prize coordination to multiply the number of players within the app.Recovering uninstalled users: I develop effective strategies to recover users who have uninstalled the app, ensuring their reintegration and continuous activity.Managing payment campaigns: I focus on transitioning customers from external payment channels to conduct their transactions within the app, enhancing convenience and user experience.Communicating for the "Open App" version: I ensure the proper functioning of services available to users who have the app installed but have not logged in, maintaining a seamless user experience. Show less

Responsible for organizing multidisciplinary teams in the prepaid universe to achieve a more efficient sales channel.Deployed growth acceleration actions, tripling interactions in less than six months.Identify users within the company who have not yet been digitized and have the potential to convert them into self-service channels.

Weekly data collection on key performance indicators to analyze and enhance sales in digital channels.Processing and presenting data to other teams within the organization, utilizing Looker Studio and Tableau dashboards.Analyzing interaction flows on ww2.movistar.cl to create effective parallels within the app.

Responsible for the company's digital presence and the continuous refinement of the company's informational and educational branding and products.Constant data analysis to enhance the digital sales channel and achieve the annual sales target, which we successfully met.

In charge of enhancing the digital presence and sales structure of the company. With a clear focus on reaching a more user-friendly way. With this, we multiply by three the number of leads for the company’s catalog.

Responsible for developing internal communication strategies for the sales department. Monthly production of events for product launches. Organizer of educational sessions focused on sales and technical aspects of new products.

Communication management with national and international clientsManagement and creation of content for social mediaStrategic design of Email MarketingCoordination of influencer marketingWeb design

Crisis management on social mediaE-commerce developmentSEO and SEM positioningAnalysis of social media, blog, and sales channel metricsCreation and supervision of campaigns on Google Ads and social media platformsInterface prototype design using Adobe XD

Supervision of marketing strategies on social mediaDevelopment of growth strategies and content for social networksCreation of monthly content for social networksMonthly image refresh on social mediaDefining and implementing promotional campaigns for the company's product portfolio

Responsible for developing internal communication strategies for the sales department.Monthly production of events for product launches.