Marketing And Communications Project Manager
CurrentBoosting new user acquisition: I design and execute campaigns to encourage the download of the Movistar App and integrate customers into the digital ecosystem, personalizing their product experience, shopping journey, and problem resolution.Increasing participation in the gaming section: I manage communication campaigns, budget oversight, and prize coordination to multiply the number of players within the app.Recovering uninstalled users: I develop effective strategies to… Show more Boosting new user acquisition: I design and execute campaigns to encourage the download of the Movistar App and integrate customers into the digital ecosystem, personalizing their product experience, shopping journey, and problem resolution.Increasing participation in the gaming section: I manage communication campaigns, budget oversight, and prize coordination to multiply the number of players within the app.Recovering uninstalled users: I develop effective strategies to recover users who have uninstalled the app, ensuring their reintegration and continuous activity.Managing payment campaigns: I focus on transitioning customers from external payment channels to conduct their transactions within the app, enhancing convenience and user experience.Communicating for the "Open App" version: I ensure the proper functioning of services available to users who have the app installed but have not logged in, maintaining a seamless user experience. Show less
