Alma Alcantar Email & Phone Number

Chicago, IL, US

New York, NY, US

• Plan and lead large scale end-to-end influencer marketing and social-first programs, inclusive of campaign-specific, always on brand ambassadorships, and agile cultural moments.
• Partner with NIL athletes to execute annual philanthropic and bowl game campaigns.
• Work across IATs to plan and implement influencer campaigns that intersect paid, earned, and owned media sectors.
• Collaborate with global intelligence teams and utilize platform tools (CreatorIQ) to report and showcase post campaign analytics and ROIClients: Cheez-It, Club Crackers, and Walgreens

Chicago, IL, US

• Spearheaded end-to-end influencer campaigns at scale for a variety of clients ranging from CPG and B2B. The process included strategy, influencer identification, negotiation and contracting, content activation and.
• Proactively worked with Account, Strategy, and Creative teams to identify influencer opportunities and sell-in programs for current and prospective clients.
• Created robust social and influencer playbooks for clients that included brand strategy and best practices that aligned with brand and business goals which were then distributed to franchise partners.
• Managed social channels for clients across platforms (Facebook, Instagram, TikTok, Twitter, YouTube) that included content creation and distribution.
• Assisted the agency's New Business team with influencer strategy to support client pitches.
• Educated internal and external teams on FCB Influencer capabilities and ability to stay ahead of industry trends and provide insights to heighten creative ideas.Clients: Kimberly-Clark, DenTek, Discover, Diner's Club.

Chicago, IL, US

• Lead and implement social media content for our multi-brand social media channels to create brand awareness and consumer engagement across social media platforms.
• Sourced and executed influencer campaigns across brands to partner with Influencers (5K-2M followers) to create long term relationships, spread brand awareness, and drive conversions. Tasks include contract negotiation.
• Collaborated with external agencies to execute U.S. and International influencer campaigns.
• Generate social ad campaigns for across brands to support in-house and retailer partners to extend brand awareness and increase revenue growth.
• Manage online social contesting including promotions and giveaways.
• Assist in development of metrics/dashboards for social campaigns.Brands: Kolcraft, Contours Baby, and Tempur-Pedic Baby

San Francisco, CA, US

• Used Salesforce to manage a pipeline of 130+ clients ranging in various industries.
• Used strong communication skills to consult, educate, strategize and successfully sell Yelp advertising programs in English and Spanish through a high volume of sales calls.
• Provided solutions and adapted product recommendation quickly to suit the client’s needs.

• Drafted press releases and pitch letters for the release of products and events of clients.
• Composed monthly media clipping reports customized to each client and brand.
• Built media lists using Cision to connect certain products to specific media influencers.
• Primary intern assigned to The Chicago Toy & Game Group account which holds the largest public toy fair in North America.
• Conducted bi-weekly follow-ups with contracted online bloggers to post about products.
• Updated all social media accounts, web content, and update Lookbooks using InDesign.

Chicago, IL, US

• Managed the department’s social media channels using Hootsuite for Twitter, Facebook, Snapchat, and Instagram.
• Created fun, fresh, and original content to bring engagement from over 10,000 students on campus through social media channels.
• Created quarterly social media strategies, marketing plans, and social media calendars to identify new opportunities.
• Represented the Office of Student Involvement in Student Involvement at Orientation Programs, Admission Days, and other Student Involvement Days.
• Promoted to marketing specialist where I planned and executed different events throughout the school year.

Chicago, IL, US

• Provide extensive customer service and advising as needed
• Customize office templates for email distributions.
• Data Entry and record keeping.
• Handle monetary and electronic transactions.
• Organize, file and maintain office documents.

• Monitored all social media channels by tracking follower’s interaction to find areas for improvement.
• Scheduled and coordinated speaking engagements, appearances, photo shoots, and other social events for clients and company.
• Drafted press releases for upcoming events or client releases.
• Searched press clipping and assisted with mailings and print production.
• Created and updated databases.

• Responded to inquiries regarding private dining and special events at the restaurant.
• Provided administrative support to the Private Events Manager
• Created and customized menus using InDesign for special events and BEO’s.
• Seated over 200 guests attending the Chicago Symphony Orchestra.

• Greeted clients/ seating over 700 guests daily/ coat check/estimating wait time.
• Assisted with private events.
• Assisted marketing team with social media networks.
• Cashed customers (handling cash, and credit/debit transactions)
• Shift lead and supervisor when General Manager was not present.
• Deliver friendly and efficient service to ensure a pleasant dining experience for all guests suggesting menu items and preparing specialty drinks.

Champaign, IL, US

• Leased over 1,500 units to over 4,000 prospective tenants for the University of Illinois at Urbana-Champaign.
• Maintained strong relationships and communications with tenants and prospective tenants through, phone, email, and one-on-one/group meetings.
• Assisted with postings and helped with social media accounts, and advertising promotions.
• Office work/receptionist (emailing, scheduling appointments, preparing leases, filling, answering phones, etc.)

Bachelor’S Degree, Public Relations And Advertising

General Studies

General Studies

High School, Dance